So You Want To Run For State Legislature? Here’s How To Get Started
Running for state legislature is not easy for political newcomers. There are many steps to take before you can start a campaign. You need to build support, raise funds, and gain endorsements before you even think about stepping into the political arena.
State legislatures are the representative bodies of each state. Legislatures have the power to affect the health, economy and lives of all state residents.
Legislators are members of the state legislative branch of government. They are elected by the public to work for the state government. The legislative branch also has other responsibilities: to govern by proposing bills, holding votes, passing laws, and to represent the interests of the state in which they serve.
This article is about how to run as a state representative or state senate candidate. You’ll need to learn about eligibility requirements, establishing an effective campaign team, and the process for getting on the ballot.
Let’s start with the basics.
- How state legislatures are structured
- Why do you want to run for state legislature?
- Who can be a candidate for state legislature?
- Where can you get help starting your campaign?
- How much money will you need raise for a state race?
- Creating a campaign committee
- Filing your documents and nominating petition
- Conclusion
How state legislatures are structured
State legislatures are the law-making branch of government in the United States. The legislature has two houses – the Senate and the House or Assembly. Basically, each state legislature acts like a miniature Congress, in that they have a lot in common in terms of the legislative process and a lot of power. Even though each state legislature in the United States is unique, they tend to work the same way:
Most legislatures are bicameral, which means that they have two separate chambers. The “lower” house, called the House or Assembly, has a larger number of members that represent smaller geographical areas. The “upper” house, called the state Senate, has fewer members that represent larger geographical areas.
Note: Nebraska is the only state with a single legislative chamber that is made up of one house called the Unicameral. The 49 representatives of the Unicameral are called senators.
There are responsibilities associated with becoming elected a state representative or state senator. You must adhere to and abide by state campaign laws and regulations.
State election regulations include:
- How you can run for office.
- How and when you can raise money.
- How campaign contributions can be spent.
- Advertising regulations.
- Everything in between.
Finally, becoming elected a state legislator requires convincing the majority of voters to elect you. If this is your first election, it can be overwhelming how things work. However, you will find the process easier to understand by starting with the basics.
“A legislature cannot be effective while suffering from public scorn.” – John Bercow
Why do you want to run for state legislator?
The job of a state legislator is incredibly complex. It requires a vast knowledge of policy, experience with politics, and the ability to work on many different fronts at once.
It’s not surprising that it can be difficult to find people who want to run for this position. However, if you’re thinking about running for a state legislator office, there are some things you should keep in mind before you jump in with both feet.
Before you start campaigning for an elected state position, you should have clear goals in mind. What are some of the challenges facing your constituents? How would your policies help them? If you want to be an effective and true representative of your constituents, you’ll need to show that you are a better choice than your opponent.
According to FiscalNote, these are the top policy issues facing state legislators:
- Budget/Finances
- Education
- Healthcare
- Police Reform
- Systemic Racism
- Redistricting
- Cybersecurity/Ransomware
- Genetic Data Privacy
- Occupational Licensing Reform
One or more of these issues could be the basis of your candidacy. Learn the issues and how they affect taxpayers and residents of your district. Your campaign will be able to cover both the issues and your positions on them.
Running for state office requires putting together a coalition of voters based on age, household income, education level, ethnicity, and political affiliation. Identify these voters to target your get out the vote efforts.
Research previous campaigns. How did those candidates conduct their campaigns? What issues did they run on? What success have they achieved?
With this information, you can begin to design a robust campaign strategy as you run for state senate or state representative.
As a candidate, your people skills, ability to speak and debate, along with a network of volunteers and support from civic and community leaders will help you stand out from other candidates.
Your people skills will be an important part of your campaign. Your speaking, debating, and networking abilities will also help you stand out from your opponents.
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Who can be a candidate for state senate or representative?
To run for a state legislative seat, potential candidates must meet certain qualifications. States define the age and residency requirements for anyone who can run for and serve in the legislature.
Before you begin your campaign, you should be familiar with the common requirements for state legislative candidates:
Age requirements
Generally, to become a legislator, a person needs to be at least 21 years of age. Most states require that House candidates be 21 years or older, and Senate candidates be 25 years or older.
There are some exceptions:
- Louisiana, Massachusetts, Montana, and Wisconsin allow state legislators to be only 18 years or older for both house and senate candidates.
- Kentucky, New Hampshire, New Jersey, and Missouri require state senators to be at least 30 years old.
- North Dakota, Ohio, and Vermont state legislatures do not have age requirements.
State and district residency requirements
Most cities require that candidates should be residents of the state for at least one to three years. Some outliers include Kentucky (6 years for Senate), Massachusetts (5 years for Senate), Mississippi (4 years), New Hampshire (6 years for Senate) and New York (5 years). Only Kansas simply requires state residency.
Besides residing the state, a candidate must be a resident of the district that they intend to represent. Most states require district residency of only a year or more. Florida, Georgia, Idaho, Oklahoma, Rhode Island, South Dakota, Utah, Washington, and West Virginia require less time.
New Hampshire and Wisconsin simply require residency as of the election date.
U.S. Citizenship. Most states require U.S. citizenship, except Colorado, Connecticut, Hawaii, Idaho, Illinois, Kentucky, Louisiana, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Ohio, Vermont, and West Virginia.
Voter registration status. Surprisingly, only about half of the states require that a state legislative candidate be a registered voter.
Criminal history. Some states don’t prohibit candidates with certain convictions from serving. Some that do require the candidate to disclose this information before they file.
The requirement information listed above is not a comprehensive guide. Please consult your state election officials and state election regulation authority to determine your own qualifications.

Where to get help on starting your campaign?
The state board of elections is the government agency that administers voting and elections, registers voters, and collects campaign finance information. The board can help you start your campaign or get more information about the process.
You can start by looking at the list on your state board’s website for offices in your area. These offices provide both general information about starting a campaign and specific guidance such as how to register your candidacy with them.
“What matters is voting for where you live: Who’s your state legislator, who’s your police chief, who represents you, your city council, your judges. That matters that you vote.” – Joe Walsh
How much money does a state race cost?
In the United States, elections are largely a state-run affair. To fund elections, all states set their own rules and regulations on campaigning and fundraising actives.
The expense of state office campaigns has seen a huge surge in recent years.
If you’re running for state office, it is important to budget for your campaign. The amount of money you can raise will depend on what type of campaign you want to run and when you want to start this process.
Many political campaign teams have seen the benefits in using digital fundraising platforms, which allow them to reach a wider audience, avoid the costs of postage and printing, and engage supporters in a more modern way.
Early donors will be some of your most important backers. Even small online contributions allow candidates to raise more funds, which can help them gain more money and support from their home districts. Start a website as soon as you can to accept donations from online donors.
In addition, many candidates running for state seats today are relying on a larger pool of out-of-state donors who give in smaller amounts.
Research previous state elections
Election costs vary from state to state and district to district. Before you plan for fundraising, you should calculate the amount needed for your election. The state board of elections have financial campaign disclosures.
Many factors can affect the costs of a campaign. For example, if you are running against an entrenched incumbent, then you will need a bigger budget. Research the amount raised and spent from other recent state candidates to get an idea of your budgetary needs.

Public election financing in various states
Five states provide state legislative offices with some form of public financing option. They are Arizona, Connecticut, Hawaii, Maine, and Minnesota. Public financing plans allow candidates to accept public money in exchange for a promise to limit both their spending on the election and how much in donations they receive from any single group or individual.
“The legislature are a little more difficult to educate than the governor is.” – Judy Martz
Creating a campaign committee
Before you actively run, you will need to establish a campaign committee, designate a campaign treasurer, and have a campaign bank account.
A treasurer is one of the most important positions. You will need one in place before the making any expenditures or accepting any funds for the campaign.
The treasurer is responsible for:
- Signing and filing of committee reports and statements
- Expense budgeting
- Ensuring contributions fall within legal amounts
- Authorization of spending
This position is sensitive and comes with significant responsibilities, and so you must have a trusted individual for the job. The treasurer should develop a campaign budget that includes sources of money and expenditures for the entire campaign period.
Other members of your campaign team include:
- Chairperson
- Communications director
- Campaign manager
- Volunteer coordinator
A campaign committee is a legal business entity. You will need to establish one before you declare your candidacy.
Filing your documents and nominating petition
There are a several to take before becoming a candidate for a state seat. All candidates must meet the requirements to be eligible. In the process of seeking office, they will have to file documentation that they intend to run before their candidacy can be considered.
Collect signatures for your petition
While every state allows candidates to collect signatures for a nominating petition to get on the ballot, 38 states require it. Petitions are filed when candidates submit their candidate qualification paperwork.
The exact number of petition signatures will vary. Some states require a certain number of signatures, while others only require a certain percentage of the population. You may need to recruit canvassers and volunteers to help get the required signatures. Once your organization has collected the required number of signatures, the next task is filing the candidate’s affidavit and any other required election documents.
Pay your filing fees to become a candidate
What would anything having to do with the state be without some sort of fee? For state candidates, the “filing fees” for state candidates are either set by the state’s government or its political parties.
In most states, the state determines the filing fees. Only Alabama, Arkansas, and Delaware allow the political parties to set the filing fees.
The fees vary between State Senator and State Representative seats and if the candidate is independent or belongs as Democrat, Republican or other major party. They range from nothing in Arizona to $7,500 for Republicans if you are running for Senate in Arkansas. There are exceptions for indigent candidates.
“All anyone needs to enjoy the state legislature is a strong stomach and a complete insensitivity to the needs of the people. As long as you don’t think about what that peculiar body should be doing and what it actually is doing to the quality of life in Texas, then it’s all marvelous fun.” – Molly Ivins
Conclusion: It’s a lot of work
The qualification process of becoming an elected official can be long and tedious. Research, numerous forms, personal outreach, and more are required before you can officially start your campaign.
Start with your state board of elections and reach out to others who have run or been involved in the campaigning process. They can provide valuable information and insights as to what steps you need to take. There are also a number of training programs to help with all aspects of the political process, from fundraising to making speeches.
If you are looking to jump into the race, start early. Time on the trail goes by quickly!
Featuring an affordable political website builder, tools, and marketing services, start your campaign with Online Candidate.
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A List of Our Best Mayor Campaign Slogans
As a candidate running for town or city mayor, you’ll want to make an impression on voters. A great political campaign slogan can help to accomplish this. They give voters a reason to remember your name rather than your opponents’.
Your mayoral election slogan will be an indication of your priorities and major issues during campaigning. It is important to show that you are committed to your town, city or village, so be sure use your tagline in all your print and web promotion.
Here are mayor slogans that are catchy, fresh, and memorable:
- Your City, Your Government
- Serving You
- It’s Time for a Change
- Getting Results for [Location]
- Proven [Leadership/Tax Cutter]
- Keep [City] Moving Forward
- Let’s Make a Difference!
- Make Your Voice Heard
- Leadership, Experience, Integrity
- Vote for a Brighter Tomorrow
- Working Together, For Change
- Fighting for [Location]’s Taxpayers
- For Effective Government
- Your Vote, Your Voice
- Keep the Progress
- Sensible Growth, Continued Progress
- A Fresh Start
- Restore our City
- A Mayor for the People
- Your Voice for Positive Change
- Protecting Taxpayers
- A Better Place to Live
- Safe Streets, Safe Town
- Right Time, Right Choice.
- New Leadership for a Better [Location]
- Fighting for Open Government
- Vote for a Better Tomorrow
- Standing Up For What’s Right
It is often hard to get people to come out for small elections, such as town and city council elections. This is because most people focus on national and state races. But local elections and the candidates running for office are, in many ways, just as important.
Online Candidate offers multiple website packages to help you launch fast and look professional. Find out which one fits your campaign.
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State Election and Voting Information Links
Below is a list of the voting and state election board information for all fifty states, including the District of Columbia. You’ll find links to each state’s filing requirements, candidate lists, campaign finance information, registration deadlines, filing deadlines and more.
If you want to know your local election schedule registration, start with the state election information listed here. These sites also provide links to voter registration, poll site lookups, absentee and military voting information and district maps. If you’re running for a local position, check your county board of elections website.
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Puerto Rico
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Virgin Islands
- Washington
- West Virginia
- Wisconsin
- Wyoming
Local municipalities also have voting and election information online. Try a search for “Your County + Board of Elections”. To help voters and supporters, be sure to link to local voting registration information from your campaign website. Also, most local board of election sites post final election results by precinct and district breakdown. They often do this within hours of the polls closing. (But you probably knew that already.)
New voter or haven’t voted in a while? You’ll want to check your voter registration rules to make sure you are still eligible.
Political Cybersquatting And Your Campaign
Domain squatting or cybersquatting is the term used for someone who registers a domain that infringes on another’s intellectual property or trademark. Some squatters attempt to sell names back to rightful owners for a profit, while others use the names to deceive. Political domain name squatting has grown in prevalence and can even be a dirty trick that effects local candidates.
Celebrities have recaptured their own names that were being used as domain names. In most of the cases it turned out that the registrant (cybersquatter) was attempting to profit for the celebrity’s fame.
But what if you’re not famous (or famous enough) to argue that your own name is a trademarked term?
The U.S. Anticybersquatting Consumer Protection Act (ACPA) of 1999 is intended to provide protection against cyber squatting for individuals as well as owners of distinctive trademarked names. States have also taken action. For example, California passed the Political Cyberfraud Abatement Act which says that a person cannot register a domain that could potentially be used for political purposes intended to be used to mislead the public.
Even with these laws in place, some political campaigns still take extraordinary measures to preempt political cybersquatting. This may include registering anti-candidate or campaign names such as ‘smithsucks.com’.
The average local candidate probably does not need to take those precautions. However, it’s a good idea for a candidate to register his or her domain (and have a website ready) BEFORE they announce their intention to run for office.
We recommend, when possible, using the candidate’s name for the domain name – or a simple variation combining ‘elect’ or ‘vote’.
Try to secure the candidate name as a domain, even if you do not intend to use it during the election.
Typosquatting is where the intentional misspelling of an existing domain is registered. The traffic these sites get comes from typos made when a user types a website address into a web browser.
For candidate- and election-related domains, typosquatted domains are not always malicious. Some redirect to sites containing brand-damaging content, such as something disparaging about a candidate. Other times, they are used to redirect common misspellings of the domain back to the intended website. This is completely normal.
TIP: If you have a candidate or organization name that is difficult to spell or prone to misstyping, consider purchasing that misspelled domain and point it back to your website.
Dealing with political domain squatters
Assuming you are not famous enough to have your name equated with a brand, you still have a few options available.
- Go legal on them. Have an attorney send a letter demanding that they cease and desist all use of the domain name, and to transfer all rights of the domain name to the ‘rightful owner’. This alone might scare the squatters into giving up the name. We recommend that you consult with a trademark attorney that specializes in Internet law before sending a cease and desist letter. A risk in sending a letter to a domain name owner is that you may very well find any and all of your correspondence posted and discussed online.
- Ignore the problem. So they registered the candidate’s full name? So what? You move on to another domain and work with that. ‘ElectJohnSmith.com’ will probably work just as well as ‘JohnSmith.com’.
Keep an eye on any squatted domain name(s) and make sure it is not used for a website or used to redirect traffic to another website. If it does, you might want to go legal on them and report them to your local board of elections, particularly if there is malicious or deceitful intent.
There have been cases where a campaign insider or an outside supporter has registered a domain name with the intention of preventing the name from ‘falling into the wrong hands’. Then they turn the name over to the campaign when and if it is needed. Sometimes that works out best for everyone.
Odds are, if a political opponent registered a candidate’s name, they are probably doing it simply to harass the other side. They probably won’t even do anything with it. Using the squatted domain for an actual website or to direct the traffic elsewhere would probably cause more trouble than it’s worth.
Sometimes you’ll find some enterprising individual has snapped up a bunch of names related to your campaign. For example, they’ll offer to sell you ‘VoteJones.com’. But if your campaign is already using ‘ElectJones.com’, what’s the point of the second name? If you don’t want or need the name, let squatter keep the name and be out the registration fee.
Besides, you have better things to do than get hung up about a political cybersquatter. You have an election to win!
>> A variety of new political domain name TLDs are now available, including .democrat, .republican, .voting and more.
When you need to start your political domain name and website, consider Online Candidate. We combine the best of custom design and ease of use in one complete package.
A List of Our Best City Council Campaign Slogans
As a candidate running for town or city council, you’ll want to stand out from your opponents. Great campaign slogans helps keep candidates in the minds of voters. It’s often the first thing voters hear about someone, and often what they remember most.
As city council member, your actions gives you an active role in your community. Your election slogan should best reflect the priorities and major issues of your campaign.
Here is a list of our best slogan ideas for city council:
- It’s About You
- It’s Time for a Change
- Let’s Make a Difference!
- Make the City Work for People Again
- Getting Results for [Location]
- Proven [Leadership/Tax Cutter]
- Make Your Voice Heard
- Working Together, For Change
- Our City, Our Council
- Keep Moving Forward
- Fighting for [Location]’s Taxpayers
- For Effective Government
- Community Action Starts NOW!
- Your Vote, Your Voice
- Keep the Progress Moving
- Restore our City
- Your Voice for Positive Change
- Protecting Your Tax Dollars
- Right Time, Right Choice.
- New Leadership for a Better [Location]
- Fighting for Open Government
- Vote for a Better Tomorrow
- Standing Up For What’s Right
- Fighting for Our Families
- Serving People, Not Political Parties
- A Better City Starts Today
Voter turnout for city council or town elections can be low. This is because people tend to care more about the national and state races. However, local elections are just as important to a community and it’s quality of life.

Create a great slogan that speaks to voters
- Come up with a few of the most important issues facing your city or town. They may already be part of your campaign platform.
- Are there any hot topics that are of interest to voters and will inspire them to turn out at the polls? It might be taxes, local growth, traffic. Other issues include trust in local government, police and infrastructure.
- Brainstorm some slogan ideas and refine them.
- Select your final slogan and use it in your signs and print material.
Winning a city council election is are often determined by voter turnout, where one candidate manages to get more supporters to vote then their opponent. A catchy slogan can boost your exposure and help you win your election.
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Handling Negative Posts About Your Campaign
Politics – and especially local politics – can be vicious, especially on the web. And if you are a candidate, watch out! You will certainly face some sort of abuse online. It may be in posts, comments, or even through memes and imagery.
Nasty things are posted on social media. Anonymous posts can be the worst. The temptation exists to do something about it.
In this post, we discuss how to handle online trolls and other assorted vermin.
Listen to this post here:
Most negative posts don’t really influence anyone and generally make the person making the nasty post look … well, nasty. In most cases, negative posts and comments likely have a small audience. They likely influence you more than anyone else.
When dealing with cyberbullies, it is best to not engage with them.
Sure, the posts or comments may contain blatant lies, phony allegations, and so on. But it’s important to handle these matters delicately, or else the situation can quickly spin out of control.
In most cases, simply ignore the posts. If a response is absolutely necessary, it’s best let someone outside of your campaign or organization respond. Whatever you do, don’t create new “personas” to support your positions on social media, in forums or on message boards. You’ll likely be caught – and that tends to make the situation worse!

Sometimes the criticism is justified
Perhaps while you posted from your mobile device, you made a misspelling or the autocorrect feature fouled up an important word. Hey, it happens to everyone.
You may get called out on a mistake like this. Someone may blow your blunder out of proportion and make a big deal about it. Hyperbole often runs rampant online.
So, how should you deal with it?
Just apologize and move on. You can correct a Facebook post, but for Twitter, you’ll need to either remove the original tweet or just add a comment explaining the problem. However, it’s probably better to delete and repost the proper message.
When posting, make sure you check your spelling and grammar. You may want to have someone else look at what you are posting before you hit the submit button.

Misspelling or a real word?
Responding to negative posts about your political campaign
If you are the person on the receiving end of criticism, it can be hard to figure out how to respond. Sometimes you’ll feel that you cannot respond in a way that is acceptable to everyone or actually address the issues raised.
Here are a few tips when responding to negative feedback about your campaign:
- Update your about section: Add comment rules in your page’s About section. This can include no profanity, abuse, etc. This gives you justification in blocking offensive users.
- Offensively block. Use the word block list in your Page settings for profanity and low-quality indicators.
- Take your time. You may want to lash out, but it’s all too easy to make things worse if you reply while you are angry.
- Kill them with kindness. It’s a lot easier to thank someone for their contribution than to try to debate them. Most online trolls post and move on. They probably won’t even see your reply.
- Use humor. You may be able to disarm a troll with a witty reply. One tip is to acknowledge the criticism, apologize for it, and make light of the situation.
- Encourage supporters to be positive and leave positive comments. To help to combat cyber-bullying and other forms of social media harassment, try to foster a supportive community that will actively engage with others by commenting on the campaign’s goals. Having people speak enthusiastically for your campaign can help it grow and develop without any negativity.
- Hide the offensive content and note your own online policy against such material.
As a last resort, you can block report the offender. Do this as a last resort if the poster’s material is especially bad. If a user breaks the terms of use of a social media service, they can be penalized. Don’t count on that happening, though.

Online trolls often hit and run.
Should politicians block people on social media?
You may be tempted to block people, but you should avoid doing this. Generally, public officials should not block people unless someone is clearly abusive or engaging in hate speech. A better tactic, as mentioned above, is to hide offensive comments while noting your online policy against such material.
In 2017, the Knight First Amendment Institute filed a lawsuit on behalf of several people who were blocked from former President Donald Trump’s Twitter account. The United States District Court for the Southern District of New York and the United States Court of Appeals for the Second Circuit both ruled that Trump could not block users, arguing that his Twitter account constituted a “public forum” under the First Amendment.
However, in January, 2021, Twitter removed Trump’s account from its platform. Without account access, Trump cannot block or unblock users. This fact may make the argument in Trump v. Knight First Amendment Institute moot as the case heads for review with the Supreme Court. As of this writing, the petition for review is still open.
In conclusion
Social media moves fast. It’s here, it’s gone, it’s usually forgotten. It if becomes an issue where the topic appears when someone searches for you on google, that’s a different problem.
While it’s practically impossible to make negative material disappear from online searches, positive web content (such as further social media posts, campaign website updates or online press releases) can be created to help push down negative publicity, making it less visible to searchers.
Running for office is difficult and requires a strong sense of perseverance. If you want to be a politician, you will often be attacked – from all sides. You’ll need to work hard and take criticism with a thick skin if you really want the job.
Want more tips for running an online campaign? Running for Office as an Online Candidate is our packed with tips and online strategies for campaigns and candidates.











