Every campaign website should include a candidate biography page. It’s also the place where you can add a personal touch to your campaign and help voters understand who you are why you are running for office.

Your candidate biography is where you can persuade voters that not only are the right side of the issues, but you also are the right person for the elected position. It should provide both a compelling story and an interesting read.

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Start with an introduction

Who are you? Begin with some background information about yourself. Try to include some qualities that separate you from your opposition. Keep it positive and perhaps touch on some issues that are of concern to voters.

Describe your experience

What experiences in your personal, professional or political life have helped shape you and made you the person you are today? Discuss your education, job titles, community and civic work, awards and other offices you’ve held. How do those experiences translate into being a better candidate for the position you are running? Don’t just create a laundry list of accomplishments, but work your experience into a larger narrative.

Set The Record Straight In Your BioAdd personal details

A little bit about you personally goes a long way. Voters want to know about you, but maybe not every detail of your life. Include some photos and even video for the page. Include both personal and professional content that helps provide a rounded idea of who you are.

What is it that you want to accomplish?

What do you want to accomplish during your time in office? Perhaps your goals can relate to previous accomplishments in your life. Use some examples if you can. Take a situation and how you handled it and use it as a template for this section.

End on a strong note

Finish your candidate biography with a strong statement about your purpose for running and what you hope to accomplish in the office you seek. Be inspirational. Be specific in what issues you hope to tackle. Leave the reader knowing that you deserve their vote.

First or third person for the web?

Some candidates prefer to write their bio in the third person, others in first person. While first person may come across as more personal, that format is not very useful if you are trying to optimize your content for the search engines. Google doesn’t know who ‘I” and ‘me’ are. Writing in the third person gives you plenty of opportunity to use your full name, which can help the material appear in search engine results for people searching your name.

Have your candidate biography proofread

Have others that you trust read drafts of all your site content to check for grammar, spelling and content. Others will see your work with fresh eyes and be able to provide valuable feedback.

Break it down for your elevator pitch

Now that you have written a full candidate biography, it’s time to break it down. You should create a concise version for your ‘elevator pitch’. Your elevator pitch will be short description of yourself that explains who you are so that a listener will learn the basics about you very quickly. It should be no longer than 20 to 30 seconds long. It should basically state who you are and what you want to do. And that’s it.

You can also take written sections of your bio and rework them for your campaign material, such a brochures and mailings.


Online Candidate websites include an easy-to-use interface, tools and exclusive resources to make building your online presence as quick and pain-free as possible.

FREE TIPS SHEET: 7 Preparatory Steps for a Political Campaign Website


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