Every political website should include a candidate biography page. A good personal story add a personal touch to your campaign and help voters understand who you are why you are running for office.

Your candidate biography is a profile about yourself. It’s where you introduce yourself and can persuade voters that not only are the right side of the issues, but you also are the right person for the elected position. It should provide both a compelling story and an interesting read. If you want to know how to write a political profile, read on!

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How to introduce yourself as a political candidate

Who are you? Begin with some background information about yourself. Try to include some qualities that separate you from your opposition. Keep your political bio positive and perhaps touch on some issues that are of concern to voters.

Describe your personal experience

What experiences in your personal, professional or political life have helped shape you and made you the person you are today? Discuss your education, job titles, community and civic work, awards and other offices you’ve held. How do those experiences translate into being a better candidate for the position you are running?

Don’t just create a laundry list of accomplishments, but work your experience into a larger narrative. Make your biography statements informative and educational.

OnlineCandidateResources.com contains sample website copy that you can use for your own website. It is available to all Online Candidate website clients.

writing your political candidate bioAdd details about yourself

A little bit about you personally goes a long way. Voters want to know about you, but maybe not every detail of your life. Include some photos and even video for the page. Include both personal and professional content that helps provide a rounded idea of who you are. It’s a bit like writing an autobiography, but just using the good stuff.

Include any endorsements you’ve secured. Have you won awards or been recognized by community organizations. Use those outside sources to help sell you. It’s easy to say great things about yourself, but when someone else does it, it carries a lot more weight.

What is it that you want to accomplish?

What do you want to accomplish during your time in office? Perhaps your goals can relate to previous accomplishments in your life. Use specific examples in your profile. Take a situation, describe how you handled it, and use it as a template for this section.

  • Take an issue profile and expand on it.
  • What are your solutions or plans for tackling the issue?
  • How do your plans differ from your opponent or the way the issue is being handled presently?

Even more importantly, what’s in it for the voter? How will your work and policies make a difference in the community and lives of the voter? What will inspire people to join and support your cause? Be detailed in your initiatives and spell out how they relate to the voter.

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What makes you the right person for the elected position?

  • You may know the issues and you may have the background, but what makes you the right person for the job?
  • How does your experience relate to the elected position? Have you worked with organizations or other government entities?
  • What skills can you apply toward your goals? This can be organizational or professional skills that will help you perform your duties.
  • Back up your claims. This is a good place to reveal endorsements from community organizations or influential people. Have you won awards or professional achievements?

End on a strong note

Finish your candidate biography with a strong statement about your purpose for running and what you hope to accomplish in the office you seek. Be inspirational in your summary. Be specific in what issues you hope to tackle. Leave the reader knowing that you deserve their vote on Election Day.

You can find sample website copy examples at OnlineCandidateResources.com. If you are an Online Candidate client, log in through your website administration to access sample copy, articles and tools.

First or third person for the web?

Some candidates prefer to write their bio in the third person, others in first person. While first person may come across as more personal, that format is not very useful if you are trying to optimize your content for the search engines. Google doesn’t know who ‘I” and ‘me’ are. Writing in the third person gives your candidate statement plenty of opportunity to use your full name, which can help the material appear in search engine results for people searching your name.

Have your candidate biography proofread

Have others that you trust read drafts of all your site content to check for grammar, spelling and content. Others will see your work with fresh eyes and be able to provide valuable feedback.

Finish your candidate biography with a strong statement about why you are running

Break your bio down for your elevator pitch

Now that you have written a full candidate biography, it’s time to break it down. You should create a concise version for your ‘elevator pitch’. An elevator pitch is a short description of yourself that explains who you are so that a listener will learn the basics about you very quickly. It should be no longer than 20 to 30 seconds long. It should basically state who you are and what you want to do.

You can also take written sections of your bio and rework them for your use in other campaign material, such a brochures and mailings.

RELATED: Political Candidate Biography Worksheet [PDF]

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