One piece of content that every campaign website should include is a candidate bio page. This is the part of your site where you can establish your personal information and professional qualifications. It’s also the place where you can add a personal touch to your campaign and help voters understand who you are why you are running for office.
Your candidate biography is where you can persuade voters that not only are the right side of the issues, you are the right person for the elected position. It should provide both a compelling story and an interesting read.
Start with an introduction. Who are you? Begin with some background information about yourself. Try to include some qualities that separate you from your opposition. Keep it positive and perhaps touch on some issues that are of concern to voters.
Describe your experience. What experiences in your personal, professional or political life have helped shape you and made you the person you are today? Discuss your education, job titles, community and civic work, awards and other offices you’ve held. How do those experiences translate into being a better candidate for the position you are running? Don’t just create a laundry list of accomplishments, but work your experience into a larger narrative.
Add personal details. A little bit about you personally goes a long way. Voters want to know about you, but maybe not every detail of your life. Include some photos and even video for the page. Include both personal and professional content that helps provide a rounded idea of who you are.
End on a strong note. Finish your candidate biography with a strong statement about your purpose for running and what you hope to accomplish in the office you seek. Be inspirational. Be specific in what issues you hope to tackle. Leave the reader knowing that you deserve their vote.
First or third person for the web? Some candidates prefer to write their bio in the third person, others in first person. While first person may come across as more personal, that format is not very useful if you are trying to optimize your content for the search engines. Google doesn’t know who ‘I” and ‘me’ are. Writing in the third person gives you plenty of opportunity to use your full name, which can help the material appear in search engine results for people searching your name.
Online Candidate websites include an easy-to-use interface, plenty of included tools and custom design to make building your online presence as quick and pain-free as possible. The system is specially designed for political campaigns.
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