Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
Some donors can make a big difference with a single contribution, and when you’re running a political campaign, you need to know how to ask.
A high-dollar donor fundraising letter is different from a general appeal. It’s more personal, more … Read the rest
Your campaign is underway—and now it’s time to ask for support.
One of the first steps most political candidates take is sending a fundraising kickoff letter. This message introduces your candidacy, shares why you’re running, and asks supporters to … Read the rest
One problem facing local political campaign websites is that there just isn’t enough content. There are times when we get little information about a candidate, their positions, or even why they are running.
A lack of material makes building out … Read the rest
If this is your first campaign for political office, there’s one tool you absolutely need to use: political storytelling.
A smart politician knows that most voters remember stories and narratives, not facts and figures. Connections are not made by … Read the rest
A well-written online press release is an essential publicity tool for political campaigning. Think of a press release as a concise, news-driven narrative about your campaign, specifically crafted for distribution to media contacts. In this article, we cover when to … Read the rest
From congressional and state campaigns to even local races, candidates have embraced artificial intelligence tools to improve their campaigns in a variety of ways.
When generative AI (artificial intelligence) exploded on the scene in late 2022, it was a tipping … Read the rest
