Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing.
In … Read the rest
As the United States presidential election race geared up in 2016, several candidates already stumbled out of the gate. If you are a local candidate running for office, you can learn a thing or two from these online presidential candidate … Read the rest
First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work.
Recently, a local candidate running for village trustee left some campaign literature at our door. I had not heard of … Read the rest
Candidates sometimes contact us because their campaign website does not show up when someone searches their name.
When this happens, one of the first things we check is simple: does the website actually mention the candidate’s full name?
It sounds … Read the rest
The web provides a cost-effective method for political candidates and campaigns to reach voters and supporters. However, writing for a website is different than writing for print. Simply copying your campaign print material onto your website limits the potential of … Read the rest
Online political press kits are helpful in that basic campaign information can be kept in one place, and the information is easily accessible. Press kit material can be added to its own section on your campaign website or incorporated into … Read the rest
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