Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
As the United States presidential election race geared up in 2016, several candidates already stumbled out of the gate. If you are a local candidate running for office, you can learn a thing or two from these online presidential candidate … Read the rest
First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work.
Recently, a local candidate running for village trustee left some campaign literature at our door. I had not heard of … Read the rest
We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content … Read the rest
The web provides a cost-effective method for political candidates and campaigns to reach voters and supporters. However, writing for a website is different than writing for print. Simply copying your campaign print material onto your website limits the potential of … Read the rest
Online political press kits are helpful in that basic campaign information can be kept in one place, and the information is easily accessible. Press kit material can be added to its own section on your campaign website or incorporated into … Read the rest
Our first book review is The Campaign Manager: Running and Winning Local Elections. In this book, author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven … Read the rest
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