Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
In marketing, a swipe file is a collection of excellent sales letters and materials that provide an easy reference for ideas for creative projects. Maintaining a swipe file is a common practice for advertising copywriters and creative directors.
You can … Read the rest
Are you planning to spruce up your campaign website with a dash of local flavor, like your state flag or a municipal emblem? Well, hold on, because you might be stepping on a legal landmine without even knowing it.
It’s … Read the rest
In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing.
In … Read the rest
As the United States presidential election race geared up in 2016, several candidates already stumbled out of the gate. If you are a local candidate running for office, you can learn a thing or two from these online presidential candidate … Read the rest
First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work.
Recently, a local candidate running for village trustee left some campaign literature at our door. I had not heard of … Read the rest
We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content … Read the rest
Online Candidate makes it easy to launch your political website and build your online presence.
