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Category: Campaign Writing

Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.



Squeezing The Most From Your Campaign Landing Pages

In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing. In this article, we... Read More

Campaign Writing Can Make or Break a Vote

First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work. Recently, a local candidate running for village trustee left some campaign literature at our door. I had not heard of... Read More

In Which Tense Should You Write Your Website Copy?

We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content that ranks and... Read More

How To Use Authoritative Linking for Your Campaign

The content of your political campaign website always appears stronger when it’s backed up by credible sources. Credible online sources include newspaper websites, magazine sites, large organizations and prominent think tanks. When writing about... Read More