Political Campaign Tips and Strategies
Campaign Website Pages: What Every Candidate Needs to Include
Most campaign websites are either missing key pages—or filled with pages that don’t do anything. Some sites launch with only a homepage and a short bio. Others include everything: long issue pages, press releases, photo galleries—but no clear direction for the voter....
Why Fundraising Is the Hardest Part of Running for Office
The hardest part of running for office is asking for money. Unless you're independently wealthy or have a generous benefactor, you will need outside financial support to get your campaign off the ground. For many candidates, this is unfamiliar territory. If you’ve...
Why Starting Your Campaign Website Early Makes Sense
Most candidates don’t decide they need a website on their own. It’s usually when someone else points it out. That’s usually the moment candidates start thinking seriously about their online presence.
Campaign Website Mistakes That Cost You Votes (and How to Fix Them)
A campaign website should do three things: clearly identify the candidate, guide visitors to take action, and support the campaign over time. Most campaign website mistakes happen when one of those three functions breaks down. A campaign website is not a digital...
What To Know Before You Accept Political Donations Online
As costs and technical barriers have dropped, political campaigns of all sizes are now raising money on the web. Today, even local candidates can easily set up an online donation page.
What Happens If You Miss a Campaign Filing Deadline?
Missing a campaign filing deadline isn’t a small mistake. In many cases, it ends your campaign before it begins. Every cycle, first-time candidates assume there’s some flexibility built into the process. They might assume there's a grace period or a way to explain...
Can You Run for Local Office With a Full-Time Job?
Yes. People run for local office with a full-time job all the time. But it’s rarely easy. Most first-time candidates ask this question quietly before they ever say it out loud. They’re not wondering whether they care enough about the issues. They’re wondering whether...
Should You Run for Local Office? A Practical Self-Assessment for First-Time Candidates
Running for local office doesn’t begin with paperwork. It begins with deciding whether you’re ready for what comes with it. Local races are often described as small or community-based. Sometimes they are. Other times, they’re competitive, personal, and a lot tougher...
Tactics for Conducting Digital Political Opposition Research
In local elections, details matter. A past vote.A statement at a town meeting.An old Facebook post that resurfaces two weeks before Election Day. Opposition research today happens online. Even in city council, school board, and county races, digital research can shape...
Run a Local Political Campaign Without Overcomplicating It
Most local political candidates assume the hardest part will be fundraising, messaging, or voter outreach. In practice, most local political campaigns struggle much earlier—when candidates build systems that don’t match the scale of a small local campaign. Running for...
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