Political Campaign Slogan Ideas for Candidates

A political campaign slogan is a short phrase that best identifies a candidate and their candidacy. It should capture a voter’s attention and address their concerns and issues. Campaign slogans should also be memorable and concise.

The best slogans in politics are both positive and suggest action. They should be easy for voters to remember, emphasize a message, and connect on an emotional level.

Easy to do, right?

It doesn’t matter if you are running for mayor, sheriff, school board, city council, county, town, state legislature, or even Congress. The slogan you choose should represent the essence of your message to voters.

But which one is right for you? Here are over 100 examples to inspire anyone starting a run for office.

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Campaign slogan ideas for mayor and city council candidates

These popular slogans work for all types of elections. Many of them deal with promising results, improving the future, or making change. The examples listed below work well for local elections that involve a mayor, town board, county official, alderman, and city council races. They are also suitable for state representative candidates, governors, and even federal election campaigns for the US Senate and House of Representatives.

[Name] for reform. [Name] for action.
A Voice for You
It’s Time for a Change
Let’s Make a Difference!
Vote [Name] for Change
Working for YOU!
Voting for a Brighter Tomorrow
Promises made, promises kept.
Integrity. Honesty. Commitment. [Any combination]
Strength and Experience.
Taking Action, Getting Results.
For a Better [town/city/village]
Make Your Voice Heard
A Voice for [Smart Growth/Lower Taxes/Etc.]
Had Enough? [I Have.]
Proven [Leadership/Tax Cutter]
Make the City Work for People Again
Cleaning up [Location]
A Real Choice for [Location]
Vote for [Leadership]. Vote for [Change].
The Choice is Clear.
A Record of Accomplishment
Independent Leadership
Fighting for [Location]’s families
For Effective Government
Working harder for [Location]
A Fresh Voice
A Candidate For The People
Government with Integrity
Leadership for [Location]
Vote [name] for Results and Accountability
Dedicated, Proven Leadership
The Change We Need
Experience and Integrity. Vote for Me.
Rebuild and Restore our Community
Your Voice for Positive Change.
Protecting Your Tax Dollars
Right Time, Right Choice.
New Leadership for a Better [Location]
Leadership Through Innovation
Vote for a Better Tomorrow
Standing Up For What’s Right
A Qualified Voice For [Location]
[Name] for [Position] … for [Location]’s future.
A Common-Sense Leader to Change [Location]
Working Together, For Change
Your Vote is Your Voice
Keep the Progress Moving

Punctuation can change the meaning of text. There’s a big difference between using an exclamation point and a question mark (Like Jeb!). You can use a period to emphasize the statement. For social media, a slogan should be hashtag-friendly. Tools like alliteration or rhyme are often used to help them stick in the public’s memory.

In fact, some politicians really have a tough time choosing one.

Blue and white political brochure design featuring a slogan

Your slogan should be displayed on promotional brochures and signs.

Sheriff Slogans – Strength and Character

Honesty, Integrity and Character
Your Safety First
Law Enforcement You Can Trust
Community Changes Everything
The New Sheriff In Town
New Leadership For A Safe [Location]
Qualified and Experienced
Protecting the Public
Safety, Service, and Security
Bringing Accountability Back to the Badge
Your Voice, Your Sheriff
Policing with Heart and Honor
Putting Citizens Before Politics
More sheriff slogans.

Sheriff elections typically rely on reminding voters of their strength or personal character. They often reference community and are often used as taglines for yard signs and logos. Some of these examples can also be used for district attorney candidates.

Build a website for your sheriff election.

Judicial Candidate Slogans – Experience and Integrity

Candidates for judge typically create slogans that emphasize their judicial temperament and personal integrity. (The same goes for district attorney candidates.) These races tend to be non-partisan, which is why a slogan for a judicial candidate tends to be more personal in nature. Judges don’t run on specific policies when reaching out to voters; that’s what the politicians do.

Justice for YOU
Integrity. Honesty. Commitment.
Experience Counts
Dedicated to Justice
Hardworking, Experienced, Fair
Justice for YOU
Experience We Need
Proven Experience and Integrity
Integrity for the Bench
More judicial slogan ideas.

Build your website for judicial office.

Slogans for School Board Races – What’s the Issue?

A school board election slogan usually involve a current issue effecting the district or the local board of education. In the end, it’s all about the children.

Better Schools For A Better Tomorrow
Working for a Better Classroom
Academic Excellence Today
Putting Students First
For a Better Future
Make our Schools Great
Better Schools, Better Children
Education and Progress
Building a Brighter Educational Future
Empowering the Next Generation
More school board slogans.

Build a website for your school board election.

Is Being Funny Worth the Risk?

Funny or humorous messaging will often get attention in politics. However, while humor can grab attention, be careful. This tactic can backfire if it’s perceived as tone-deaf or insensitive, You run the risk of voters not taking you seriously. It’s also possible that some people will take a joke the wrong way and be insulted by your attempt at humor.

Don’t pick your nose, pick [Name]
With great power comes great responsibility (from Spider-Man)
If you must waste your vote, waste it on me
I think, therefore I am voting for [Name]
Be a pal, vote for this gal
I’ll do my best, but I can’t promise anything
In this election … You can’t do worse
You’ve tried the rest, now choose the best

Here are some more funny examples.

How to Come up with a Great Slogan

Political slogans that are short and memorable work best. Forget weak and passive phrasing. Start by answering a few questions:

What is your motivation for running for office?
Do you have a core value or issue you are trying to impress on voters?
Is there something specific that you want voters to know?
What is important to your community?
Does your messaging relate to you being a Democrat, a Republican, or running on a third-party ticket?

If you are going to recycle a tagline from another candidate, you will, by association, take on the good and bad of that previous use. You might want to do a little research first.

There have been instances where a candidate has taken a political opponent’s message. In one race, the same tagline was used on promotional material by two candidates in a judicial primary. There were allegations of voter confusion, defamation, and theft. Considering how much of a distraction plagiarism can become, it’s best not to swipe material. And you should never adopt the messaging of your opposition. Nor should you use copyrighted material (visual or text). That will get you in trouble.

Changing a slogan during a campaign

Altering your brand identity, such as your slogan, while campaigning can cause confusion among your supporters and voters. It raises the risk that you will be perceived as inconsistent. On top of that, you’ll have to update all of your advertising, brochures, signs and print materials.

If you need to make a change in your messaging, do it as early as possible.

Found the right slogan? Great! Now use it on all of your election campaign materials, from signs to mailers to your campaign website. It should remain consistent and endure throughout the season, right through Election Day.

Related: Political Slogan Generator