A political campaign slogan is a short phrase that best identifies a candidate and their candidacy. It should capture voters attention and address their concerns and issues. It should also be memorable and concise.
The best slogans in politics are both positive and suggest action. They should be easy for voters to remember, emphasize a message – and hopefully connect on an emotional level.
Easy to do, right?
It doesn’t matter if you are running for mayor, sheriff, school board, city council, town or state legislature. The slogan you choose should summarize the essence of your campaign in a single phrase.
But which one is right for you? Below are dozens of examples for anyone running for office.
- Local Office
- Judicial / Judges
- Law Enforcement / Sheriff
- School Board / Education
- Funny and Humorous
- Past Presidential Slogans
- Should you put your tagline on yard signs?
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What makes a good political slogan?
Start by answering a few questions:
- Why you are running for office?
- What is the core value or issue you are trying to impress on voters?
- What is it that you want voters to know about you?
- What is important to your community?
- Does your messaging relate to you being a Democrat, a Republican or running on a third-party ticket?
Once you know why and what you are running for, it’s just a matter of writing it into a single tagline. Then use it as part of your communication strategy.
Short and memorable slogans work best. Forget weak and passive phrasing.
Tip: Use the same colors, fonts and designs on all of your advertising material. This includes using your logo on your signs, brochures, palm cards and even on your website and social media accounts. A consistent look helps create and build your brand.
List of local office examples
These popular slogans work for all types of elections and target all types of voters. Many of them deal with promising results, improving the future or making change.
The examples listed below work well for local elections that involve a mayor, city council, town board, county official and alderman. However, they are also suitable for state representative candidates, governors and even Federal elections for the US Senate and House of Representatives.
- [Name] for reform. [Name] for action.
- A Name You Know.
- A Voice for [Smart Growth/Lower Taxes/Etc.]
- A Voice for You
- Fighting for Us
- For a Better [town/city/village]
- Had Enough? [I Have.]
- Integrity. Honesty. Commitment. [Any combination]
- It’s About You
- It’s Time for a Change
- Let’s Make a Difference!
- Proven [Leadership/Tax Cutter]
- Make Your Voice Heard
- Make the City Work for People Again
- It’s Our Time
- Quality in Government.
- Strength and Experience.
- Taking Action, Getting Results.
- Vote [Name] for Change.
- Working for YOU!
- Cleaning up [Location]
Punctuation can change the meaning of text. There’s a big difference between using an exclamation point and a question mark. You can use a period to emphasize the statement.
More catchy slogans:
- A Real Choice for [Location]
- Vote for [Leadership]. Vote for [Change].
- Working for a better [Location].
- The Choice is Clear.
- Promises made, promises kept.
- A Record of Accomplishment
- Independent Leadership
- Fighting for [Location]’s families
- For Effective Government
- Action starts NOW!
- Count on Me
- Working harder for [Location]
- Working for You
- Make the Change
- A Fresh Voice
- A Candidate For The People
- Government with Integrity
- Leadership for [Location]
- Vote [name] for Results and Accountability
- Dedicated, Proven Leadership
- The Change We Need
- Real Results, Not Empty Promises
- Working for a better [Location]
- Improving quality of life in [Location]
- Experience and Integrity
- Rebuild and Restore our Community
- [Name]: A proven tax-cutter
- Your Voice for Positive Change.
- Protecting Your Tax Dollars
- Right Time, Right Choice.
- New Leadership for a Better [Location]
- Experience, Education and Ethics
- Leadership Through Innovation
- Fighting for Open Government
- Vote for a Better Tomorrow
- Standing Up For What’s Right
- A Qualified Voice For [Location]
- [Name] for [Position] … for [Location]’s future.
- A Common-Sense Leader to Change [Location]
- Getting Results for [Location]
- Working Together, For Change
- Your Vote, Your Voice
- Keep Moving Forward.
- Keep the Progress Moving
Making a selection can be difficult. In fact, some politicians really have a really tough time choosing one.
Sheriff Campaign Slogans – Strength and Character
Sheriff elections typically rely on reminding voters of strength or personal character. They often reference community and are often used as taglines for yard signs and logos. Here are some slogan ideas for sheriff:
- Honesty, Integrity and Character
- Your Safety First
- Law Enforcement You Can Trust
- Community Changes Everything
- The New Sheriff In Town
- New Leadership For A Safe [Location]
- More sheriff slogan ideas.
Judicial Candidate Slogans – Experience and Integrity
Judges typically create slogans that emphasize their judicial temperament and personal integrity. (The same goes for district attorney candidates.) These races tend to be non-partisan, which is why a slogan for a judicial candidate tends to be more personal in nature. Judges don’t run on specific policies when in reaching out to voters. That’s left to the politicians.
- Integrity. Honesty. Commitment.
- Experience Counts
- Hardworking, Experienced, Fair
- Justice for YOU
- Experience We Need
- Proven Experience and Integrity
- More judicial slogan ideas.
Slogans for School Board Races – What’s the Issue?
A school board election slogan usually involve a current issue effecting the district or the local board of education. In the end, it’s all about the children.
Here are some of our best:
- Better Schools For A Better Tomorrow
- Working for a Better Classroom
- Academic Excellence Today
- Putting Students First
- For a Better Future
- Make our Schools Great
- More school board slogan ideas.
Is Being Funny Worth The Risk?
Funny or humorous messaging will often get attention in politics. However, you run the risk of voters not taking you seriously. It’s also possible that someone could take a joke the wrong way and be insulted by your attempt at humor.
- Don’t pick your nose, pick [Name]
- Don’t be shy, give me a try
- [Name] is the best, forget the rest
- With great power comes great responsibility (from Spider-Man)
- If you must waste your vote, waste it on me
- I think, therefore I am voting for [Name]
- Don’t be a loser, be a chooser
- Be a pal, vote for this gal
- I’ll do my best, but I can’t promise anything
- In this election … You can’t do worse
- You’ve tried the rest, now choose the best
Here are some more funny political material.
Please, Don’t Use These!
Here are a few that you might not want to use. A few candidates actually went on to win at the ballot, but that was despite their messaging – not because of it.
- I’m Not a Witch, I’m You – Christine O’Donnell, 2010, Delaware senate race
- In Your Heart You Know He’s Right – Barry Goldwater, 1964 presidential race
- We Polked You In ’44, We Shall Pierce You In ’52 – Franklin Pierce, 1852 presidential race
U.S. Presidential Campaign Slogans
Some are good, some not so good… Perhaps an example from this list might work for a modern presidential campaign. Over time, some of them have been overused, you might not want to use them for yourself.
Here is list of famous slogans for presidential candidates:
- 1840 – William Henry Harrison – Tippecanoe and Tyler Too
- 1844 – Henry Clay – Who is James K. Polk?
- 1848 – Zachary Taylor – For President of the People
- 1856 – John C. Fremont – Free Soil, Free Labor, Free Speech, Free Men, and Fremont
- 1860 – Abraham Lincoln – Vote Yourself a Farm
- 1864 – Abraham Lincoln – Don’t swap horses in the middle of the stream
- 1884 – Grover Cleveland – Blaine, Blaine, James G. Blaine, The Continental Liar from the State of Maine
- 1884 – James Blaine – Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha
- 1888 – Benjamin Harrison – Rejuvenated Republicanism
- 1896 – William McKinley – Patriotism, Protection, and Prosperity
- 1916 – Woodrow Wilson – – He kept us out of war
- 1920 – Warren G. Harding – Return to normalcy
- 1924 – Calvin Coolidge – Keep cool with Coolidge
- 1928 – Herbert Hoover – – A chicken in every pot and a car in every garage
- 1952 – Dwight Eisenhower – I Like Ike
- 1960 – Richard Nixon – – For the future
- 1964 – Lyndon B. Johnson – The stakes are too high for you to stay at home
- 1964 – Barry Goldwater – In your heart you know he’s right
- 1968 – Richard Nixon – Nixon’s the One
- 1976 – Gerald Ford – He’s making us proud again
- 1976 – Jimmy Carter – A Leader, For a Change
- 1980 – Ronald Reagan – Are you better off than you were four years ago?
- 1984 – Ronald Reagan – It’s morning again in America
- 1984 – Walter Mondale – America Needs a Change
- 1988 – George Bush – Kinder, Gentler Nation
- 1992 – Bill Clinton – Don’t stop thinking about tomorrow
- 1992 – Bill Clinton – Putting People First
- 1992 – Ross Perot – Ross for Boss
- 1996 – Bill Clinton – Building a bridge to the 21st century
- 1996 – Bob Dole – The Better Man for a Better America
- 2000 – Al Gore – Prosperity and progress
- 2000 – George W. Bush – Compassionate conservatism
- 2000 – George W. Bush – Reformer with results
- 2004 – John Kerry – Let America be America Again
- 2004 – George W. Bush – Yes, America Can!
- 2008 – Barack Obama – Change we can believe in
- 2012 – Barack Obama – Forward
- 2012 – Mitt Romney – Believe in America
- 2016 – Donald Trump – Make America Great Again
- 2020 – Joe Biden – Our Best Days Still Lie Ahead
To recap, voters appreciate a good slogan that is clever and witty. Keeping it short and succinct will make them more memorable.
If you are going to recycle from another candidate, you will by association take on the good and bad of that previous use. You might want to do a little research first.
There have been instances where a candidate has usurped the messaging of a political opponent. In one case, the same tagline was used on promotional material by two candidates in a judicial primary. There was allegations of voter confusion, defamation and theft. Considering how much of a distraction plagiarism could become, it's better not to swipe material. And you should never adopt the messaging of your opposition. Nor should you use copyrighted material (visual or text). That will get you in trouble.Don't borrow the messaging (visual or text) of your political opponents. We've seen it happen. It will just cause trouble. Click To Tweet
Found the perfect slogan for your election? Great! Now use it on all of your materials, from signs to mailers to your website. Just like your colors and design, your slogan is part of your overall brand to voters. It should remain consistent and endure throughout the season, right up until Election Day.
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