Running for Office? Try These Political Campaign Slogan Ideas

A political campaign slogan is a short phrase that best identifies a candidate and their candidacy. It should capture a voter’s attention and address their concerns and issues. Campaign slogans should also be memorable and concise.

The best slogans in politics are both positive and suggest action. They should be easy for voters to remember, emphasize a message – and hopefully connect on an emotional level.

Easy to do, right?

It doesn’t matter if you are running for mayor, sheriff, school board, city council, county, town, state legislature or even Congress. The slogan you choose should represent the essence of your message to voters.

But which one is right for you? Below are dozens of catchy campaign slogan examples to inspire anyone running for office.

Local Office
Judicial / Judges
Law Enforcement / Sheriff
School Board / Education
Funny and Humorous
Past Presidential Slogans

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What makes a good political slogan?

Short and memorable slogans work best. Forget weak and passive phrasing. Start by answering a few questions:

Why you are running for office?
What is the core value or issue you are trying to impress on voters?
What is it that you want voters to know about you?
What is important to your community?
Does your messaging relate to you being a Democrat, a Republican or running on a third-party ticket?

Once you know why and what you are running for, it’s just a matter of writing it into a single tagline. Then use it as part of your communication strategy.

Tip: Use the same colors, fonts and designs on all of your advertising material, including your political yard signs, brochures, palm cards, and your website and social media accounts. A consistent look helps create and build your brand.

Local campaign slogan examples (mayor, city council, and more)

These popular slogans work for all types of elections. Many of them deal with promising results, improving the future, or making change. The examples listed below work well for local elections that involve a mayor, town board, county official, alderman and city council races. They are also suitable for state representative candidates, governors and even Federal elections for the US Senate and House of Representatives.

[Name] for reform. [Name] for action.
A Name You Know.
A Voice for [Smart Growth/Lower Taxes/Etc.]
A Voice for You
Fighting for Us
For a Better [town/city/village]
Had Enough? [I Have.]
Integrity. Honesty. Commitment. [Any combination]
It’s About You
It’s Time for a Change
Let’s Make a Difference!
Proven [Leadership/Tax Cutter]
Make Your Voice Heard
Make the City Work for People Again
It’s Our Time
Quality in Government.
Strength and Experience.
Taking Action, Getting Results.
Vote [Name] for Change.
Working for YOU!
Cleaning up [Location
A Real Choice for [Location]

Punctuation can change the meaning of text. There’s a big difference between using an exclamation point and a question mark. You can use a period to emphasize the statement.

More Slogan Examples:

Vote for [Leadership]. Vote for [Change].
Working for a better [Location].
The Choice is Clear.
Promises made, promises kept.
A Record of Accomplishment
Independent Leadership
Fighting for [Location]’s families
For Effective Government
Action starts NOW!
Count on Me
Working harder for [Location]
Working for You
Make the Change
A Fresh Voice
A Candidate For The People
Government with Integrity
Leadership for [Location]
Vote [name] for Results and Accountability
Dedicated, Proven Leadership
The Change We Need
Real Results, Not Empty Promises
Working for a better [Location]
Improving quality of life in [Location]
Experience and Integrity. Vote for Me.
Rebuild and Restore our Community
[Name]: A proven tax-cutter
Your Voice for Positive Change.
Protecting Your Tax Dollars
Right Time, Right Choice.
New Leadership for a Better [Location]
Experience, Education and Ethics
Leadership Through Innovation
Fighting for Open Government
Vote for a Better Tomorrow
Standing Up For What’s Right
A Qualified Voice For [Location]
[Name] for [Position] … for [Location]’s future.
A Common-Sense Leader to Change [Location]
Getting Results
Working Together, For Change
Your Vote is Your Voice
Keep Moving Forward.
Keep the Progress Moving

Making a selection can be difficult. In fact, some politicians really have a really tough time choosing one.

Political brochure featuring a campaign slogan

Political slogans are often displayed on brochures and signs.

Sheriff Campaign Slogans – Strength and Character

Sheriff elections typically rely on reminding voters of strength or personal character. They often reference community and are often used as taglines for yard signs and logos. Slogans for sheriff races:

Honesty, Integrity and Character
Your Safety First
Law Enforcement You Can Trust
Community Changes Everything
The New Sheriff In Town
New Leadership For A Safe [Location]
Qualified and Experienced
Protecting the Public
More sheriff slogans.

Build your website for sheriff election.

Judicial Candidate Slogans – Experience and Integrity

Judges typically create slogans that emphasize their judicial temperament and personal integrity. (The same goes for district attorney candidates.) These races tend to be non-partisan, which is why a slogan for a judicial candidate tends to be more personal in nature. Judges don’t run on specific policies when in reaching out to voters. That’s left to the politicians.

Integrity. Honesty. Commitment.
Experience Counts
Dedicated to Justice
Hardworking, Experienced, Fair
Justice for YOU
Experience We Need
Proven Experience and Integrity
Integrity for the Bench
More judicial slogan ideas.

Build your website for judicial office.

Slogans for School Board Races – What’s the Issue?

A school board election slogan usually involve a current issue effecting the district or the local board of education. In the end, it’s all about the children.

Here are some of our best:

Better Schools For A Better Tomorrow
Working for a Better Classroom
Academic Excellence Today
Putting Students First
For a Better Future
Make our Schools Great
Better Schools, Better Children
Education and Progress
More school board slogans.

Build a website for your school board election.

Is a Funny Campaign Slogan Worth The Risk?

Funny or humorous messaging will often get attention in politics. However, you run the risk of voters not taking you seriously. It’s also possible that someone could take a joke the wrong way and be insulted by your attempt at humor.

Don’t pick your nose, pick [Name]
Don’t be shy, give me a try
[Name] is the best, forget the rest
With great power comes great responsibility (from Spider-Man)
If you must waste your vote, waste it on me
I think, therefore I am voting for [Name]
Don’t be a loser, be a chooser
Be a pal, vote for this gal
I’ll do my best, but I can’t promise anything
In this election … You can’t do worse
You’ve tried the rest, now choose the best

Here are some more funny voting slogans.

Please, Don’t Use These Examples!

Here are a few slogans that you might not want to use. A few candidates actually went on to win at the ballot, but that was despite their messaging – not because of it.

I’m Not a Witch, I’m You – Christine O’Donnell, 2010, Delaware senate race
In Your Heart You Know He’s Right – Barry Goldwater, 1964 presidential race
We Polked You In ’44, We Shall Pierce You In ’52 – Franklin Pierce, 1852 presidential race

U.S. Presidential Campaign Slogans

Some are good, some not so good… Perhaps an example from this list might work for a modern presidential campaign. Over time, some of them have been overused. You might not want to use them for yourself, even if they are famous.

Here is list of famous slogans of candidates for president:

1840 – William Henry Harrison – Tippecanoe and Tyler Too
1844 – Henry Clay – Who is James K. Polk?
1848 – Zachary Taylor – For President of the People
1856 – John C. Fremont – Free Soil, Free Labor, Free Speech, Free Men, and Fremont
1860 – Abraham Lincoln – Vote Yourself a Farm
1864 – Abraham Lincoln – Don’t swap horses in the middle of the stream
1884 – Grover Cleveland – Blaine, Blaine, James G. Blaine, The Continental Liar from the State of Maine
1884 – James Blaine – Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha
1888 – Benjamin Harrison – Rejuvenated Republicanism
1896 – William McKinley – Patriotism, Protection, and Prosperity
1916 – Woodrow Wilson – – He kept us out of war
1920 – Warren G. Harding – Return to normalcy
1924 – Calvin Coolidge – Keep cool with Coolidge
1928 – Herbert Hoover – – A chicken in every pot and a car in every garage
1952 – Dwight Eisenhower – I Like Ike
1960 – Richard Nixon – – For the future
1964 – Lyndon B. Johnson – The stakes are too high for you to stay at home
1964 – Barry Goldwater – In your heart you know he’s right
1968 – Richard Nixon – Nixon’s the One
1976 – Gerald Ford – He’s making us proud again
1976 – Jimmy Carter – A Leader, For a Change
1980 – Ronald Reagan – Are you better off than you were four years ago?
1984 – Ronald Reagan – It’s morning again in America
1984 – Walter Mondale – America Needs a Change
1988 – George Bush – Kinder, Gentler Nation
1992 – Bill Clinton – Don’t stop thinking about tomorrow
1992 – Bill Clinton – Putting People First
1992 – Ross Perot – Ross for Boss
1996 – Bill Clinton – Building a bridge to the 21st century
1996 – Bob Dole – The Better Man for a Better America
2000 – Al Gore – Prosperity and progress
2000 – George W. Bush – Compassionate conservatism
2000 – George W. Bush – Reformer with results
2004 – John Kerry – Let America be America Again
2004 – George W. Bush – Yes, America Can!
2008 – Barack Obama – Change we can believe in
2012 – Barack Obama – Forward
2012 – Mitt Romney – Believe in America
2016 – Donald Trump – Make America Great Again
2020 – Joe Biden – Our Best Days Still Lie Ahead

To recap, people appreciate a good slogan that is clever and witty. Keeping it short and succinct will make them more memorable.

If you are going to recycle from another candidate, you will by association take on the good and bad of that previous use. You might want to do a little research first.

There have been instances where a candidate has taken the messaging of a political opponent. In one case, the same tagline was used on promotional material by two candidates in a judicial primary. There was allegations of voter confusion, defamation and theft. Considering how much of a distraction plagiarism could become, it's better not to swipe material. And you should never adopt the messaging of your opposition. Nor should you use copyrighted material (visual or text). That will get you in trouble.

Don't borrow the messaging (visual or text) of your political opponents. We've seen it happen. It will just cause trouble. Click To Tweet

How to choose a political slogan

Come up with a few of the most important issues. They may already be part of your campaign platform.
Which topics of interest to voters will inspire them to vote? Consider the characteristics needed for that position and how you fit them.
Brainstorm a few slogan ideas and refine them. Make them memorable and catchy. Test them out with friends, family and other trusted people.
Choose your final slogan!

Found the right slogan? Great! Now use it on all of your election materials, from signs to mailers to your campaign website. It should remain consistent and endure throughout the season right through Election Day.

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