Political Campaign Slogan Ideas

A political campaign slogan is a short phrase that best identifies a candidate and their candidacy. It should capture a voter’s attention and address their concerns and issues. They should also be memorable and concise.

But which one is right for you? Here are over 100 slogan examples that you can use in your campaign.

Local Office Slogans
Judicial / Judges
Sheriff / Law Enforcement
School Board / Education
Presidential Campaign Slogans

The best slogans are both positive and suggestive of action. It doesn’t matter if you are running for mayor, sheriff, school board, city council, county, town, state legislature, or even Congress. They should be easy for voters to remember, emphasize a message, and connect on an emotional level.

Easy to do, right?

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Campaign slogan ideas for mayor and city council

These popular slogans work for all types of elections. Many of them deal with promising results, improving the future, or making change. They work well for local elections that involve mayor, town board, county official, alderman, and city council races. They are also suitable for state representative candidates, governors, and even federal elections for the US Senate and House of Representatives.

[Name] for reform. [Name] for action.
A Name You Know.
A Voice for [Smart Growth/Lower Taxes/Etc.]
Fighting for Us
A Voice for You
For a Better [town/city/village]
Had Enough? [I Have.]
Integrity. Honesty. Commitment. [Any combination]
It’s About You
It’s Time for a Change
Let’s Make a Difference!
Proven [Leadership/Tax Cutter]
Make Your Voice Heard
Make the City Work for People Again
It’s Our Time
Quality in Government.
Strength and Experience.
Taking Action, Getting Results.
Vote [Name] for Change.
Working for YOU!
Cleaning up [Location
A Real Choice for [Location]

Punctuation can change the meaning of text. There’s a big difference between using an exclamation point and a question mark. You can use a period to emphasize the statement.

More Local Candidate Slogan Examples:

Vote for [Leadership]. Vote for [Change].
Working for a better [Location].
The Choice is Clear.
Promises made, promises kept.
A Record of Accomplishment
Independent Leadership
Fighting for [Location]’s families
For Effective Government
Action starts NOW!
Count on Me
Working harder for [Location]
Working for You
Make the Change
A Fresh Voice
A Candidate For The People
Government with Integrity
Leadership for [Location]
Vote [name] for Results and Accountability
Dedicated, Proven Leadership
The Change We Need
Real Results, Not Empty Promises
Working for a better [Location]
Improving quality of life in [Location]
Experience and Integrity. Vote for Me.
Rebuild and Restore our Community
[Name]: A proven tax-cutter
Your Voice for Positive Change.
Protecting Your Tax Dollars
Right Time, Right Choice.
New Leadership for a Better [Location]
Experience, Education and Ethics
Leadership Through Innovation
Fighting for Open Government
Vote for a Better Tomorrow
Standing Up For What’s Right
A Qualified Voice For [Location]
[Name] for [Position] … for [Location]’s future.
A Common-Sense Leader to Change [Location]
Getting Results
Working Together, For Change
Your Vote is Your Voice
Keep Moving Forward.
Keep the Progress Moving

Making a selection can be difficult. In fact, some politicians really have a really tough time choosing one.

Blue and white political brochure design

Political slogans are often displayed on brochures, buttons, and signs.

Sheriff Campaigns – Strength and Character

Sheriff elections typically rely on reminding voters of their strength or personal character. They often reference community and are often used as taglines for yard signs and logos.

Honesty, Integrity and Character
Your Safety First
Law Enforcement You Can Trust
Community Changes Everything
The New Sheriff In Town
New Leadership For A Safe [Location]
Qualified and Experienced
Protecting the Public
Safety, Service, and Security
Bringing Accountability Back to the Badge
Your Voice, Your Sheriff
Policing with Heart and Honor
Putting Citizens Before Politics
A Sheriff for All Seasons
Empowering Communities, Empowering You
Leading the Way to Safer Streets
Innovation, Dedication, Protection
A Stronger Sheriff for a Stronger [Location]
Trust, Transparency, Teamwork
Safety Starts with Strong Leadership
More sheriff slogans.

Build a website for your sheriff election.

Judicial Candidates – Experience and Integrity

Judges typically create slogans that emphasize their judicial temperament and personal integrity. (The same goes for district attorney candidates.) These races tend to be non-partisan, which is why a slogan for a judicial candidate tends to be more personal in nature. Judges don’t run on specific policies when reaching out to voters; that’s what the politicians do.

Integrity. Honesty. Commitment.
Experience Counts
Dedicated to Justice
Hardworking, Experienced, Fair
Justice for YOU
Experience We Need
Proven Experience and Integrity
Integrity for the Bench
A Record of Legal Excellence
Your Advocate for Justice
Dedicated to Your Rights
Your Voice in the Courtroom
Experience, Integrity, Compassion
A Judge You Can Trust
Balancing the Scales of Justice
Committed to a Just Tomorrow
A Judge with Heart and Mind
Experience That Speaks for Itself
Justice with Integrity, Always
More judicial slogan ideas.

Build your website for judicial office.

School Board Races – What’s the Issue?

A school board election slogan usually involve a current issue effecting the district or the local board of education. In the end, it’s all about the children.

Here are some of our best:

Better Schools For A Better Tomorrow
Working for a Better Classroom
Academic Excellence Today
Putting Students First
For a Better Future
Make our Schools Great
Better Schools, Better Children
Education and Progress
Your Voice for Quality Education
Smart Choices for Brighter Tomorrows
Building Bridges to Educational Success
Putting Education on the Right Path
Commitment to Learning, Commitment to You
Education, Innovation, Progress
A Vision for Educational Excellence
Shaping the Future, One Student at a Time
Fostering Excellence in Every Classroom
A Stronger Future Through Education
Lifting Dreams, Enhancing Schools
Education Matters, Our Children Matter
More school board slogans.

Start a website for your school board election.

U.S. Presidential Campaign Slogans

Some are good, some not so good… Perhaps an example from this list might work for a modern campaign. Over time, some have been overused. You might not want to use them for yourself, even if they are famous.

1840 – William Henry Harrison – Tippecanoe and Tyler Too
1844 – Henry Clay – Who is James K. Polk?
1848 – Zachary Taylor – For President of the People
1856 – John C. Fremont – Free Soil, Free Labor, Free Speech, Free Men, and Fremont
1860 – Abraham Lincoln – Vote Yourself a Farm
1864 – Abraham Lincoln – Don’t swap horses in the middle of the stream
1884 – Grover Cleveland – Blaine, Blaine, James G. Blaine, The Continental Liar from the State of Maine
1884 – James Blaine – Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha
1888 – Benjamin Harrison – Rejuvenated Republicanism
1896 – William McKinley – Patriotism, Protection, and Prosperity
1916 – Woodrow Wilson – – He kept us out of war
1920 – Warren G. Harding – Return to normalcy
1924 – Calvin Coolidge – Keep cool with Coolidge
1928 – Herbert Hoover – – A chicken in every pot and a car in every garage
1952 – Dwight Eisenhower – I Like Ike
1960 – Richard Nixon – – For the future
1964 – Lyndon B. Johnson – The stakes are too high for you to stay at home
1964 – Barry Goldwater – In your heart you know he’s right
1968 – Richard Nixon – Nixon’s the One
1976 – Gerald Ford – He’s making us proud again
1976 – Jimmy Carter – A Leader, For a Change
1980 – Ronald Reagan – Are you better off than you were four years ago?
1984 – Ronald Reagan – It’s morning again in America
1984 – Walter Mondale – America Needs a Change
1988 – George Bush – Kinder, Gentler Nation
1992 – Bill Clinton – Don’t stop thinking about tomorrow
1992 – Bill Clinton – Putting People First
1992 – Ross Perot – Ross for Boss
1996 – Bill Clinton – Building a bridge to the 21st century
1996 – Bob Dole – The Better Man for a Better America
2000 – Al Gore – Prosperity and progress
2000 – George W. Bush – Compassionate conservatism
2000 – George W. Bush – Reformer with results
2004 – John Kerry – Let America be America Again
2004 – George W. Bush – Yes, America Can!
2008 – Barack Obama – Change we can believe in
2012 – Barack Obama – Forward
2012 – Mitt Romney – Believe in America
2016 – Donald Trump – Make America Great Again
2020 – Joe Biden – Our Best Days Still Lie Ahead

If you are going to recycle a tagline from another candidate, you will, by association, take on the good and bad of that previous use. You might want to do a little research first.

There have been instances where a candidate has taken a political opponent's message. In that race, the same tagline was used on promotional material by two candidates in a judicial primary. There were allegations of voter confusion, defamation, and theft. Considering how much of a distraction plagiarism can become, it's better not to swipe material. And you should never adopt the messaging of your opposition. Nor should you use copyrighted material (visual or text). That will get you in trouble.

How to choose the right slogan

Taglines that are short and memorable work best. Forget weak and passive phrasing. Start by answering a few questions:

What's your motivation for running for office?
What is the core value or issue you are trying to impress on voters?
What is it that you want voters to know about you?
What is important to your community?
Does your messaging relate to you being a Democrat, a Republican, or running on a third-party ticket?

Pro Tip: Use the same colors, fonts, and designs on all of your advertising material, including your political yard signs, brochures, palm cards, and your website and social media accounts. A consistent look helps create your overall brand.

Have you picked the right slogan? Great! Now use it on all of your election materials, from signs to mailers to your campaign website. It should remain consistent and endure throughout the season, right through Election Day.