A political campaign slogan is a short phrase that best identifies a candidate and their candidacy. It should capture a voter’s attention and address their concerns and issues. They should also be memorable and concise.
But which one is right for you? Here are over 100 slogan examples that you can use in your campaign.
- Local Office Slogans
- Judicial / Judges
- Sheriff / Law Enforcement
- School Board / Education
- Presidential Campaign Slogans
The best slogans are both positive and suggestive of action. It doesn’t matter if you are running for mayor, sheriff, school board, city council, county, town, state legislature, or even Congress. They should be easy for voters to remember, emphasize a message, and connect on an emotional level.
Easy to do, right?
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Campaign slogan ideas for mayor and city council
These popular slogans work for all types of elections. Many of them deal with promising results, improving the future, or making change. They work well for local elections that involve mayor, town board, county official, alderman, and city council races. They are also suitable for state representative candidates, governors, and even federal elections for the US Senate and House of Representatives.
- [Name] for reform. [Name] for action.
- A Name You Know.
- A Voice for [Smart Growth/Lower Taxes/Etc.]
- Fighting for Us
- A Voice for You
- For a Better [town/city/village]
- Had Enough? [I Have.]
- Integrity. Honesty. Commitment. [Any combination]
- It’s About You
- It’s Time for a Change
- Let’s Make a Difference!
- Proven [Leadership/Tax Cutter]
- Make Your Voice Heard
- Make the City Work for People Again
- It’s Our Time
- Quality in Government.
- Strength and Experience.
- Taking Action, Getting Results.
- Vote [Name] for Change.
- Working for YOU!
- Cleaning up [Location
- A Real Choice for [Location]
Punctuation can change the meaning of text. There’s a big difference between using an exclamation point and a question mark. You can use a period to emphasize the statement.
More Local Candidate Slogan Examples:
- Vote for [Leadership]. Vote for [Change].
- Working for a better [Location].
- The Choice is Clear.
- Promises made, promises kept.
- A Record of Accomplishment
- Independent Leadership
- Fighting for [Location]’s families
- For Effective Government
- Action starts NOW!
- Count on Me
- Working harder for [Location]
- Working for You
- Make the Change
- A Fresh Voice
- A Candidate For The People
- Government with Integrity
- Leadership for [Location]
- Vote [name] for Results and Accountability
- Dedicated, Proven Leadership
- The Change We Need
- Real Results, Not Empty Promises
- Working for a better [Location]
- Improving quality of life in [Location]
- Experience and Integrity. Vote for Me.
- Rebuild and Restore our Community
- [Name]: A proven tax-cutter
- Your Voice for Positive Change.
- Protecting Your Tax Dollars
- Right Time, Right Choice.
- New Leadership for a Better [Location]
- Experience, Education and Ethics
- Leadership Through Innovation
- Fighting for Open Government
- Vote for a Better Tomorrow
- Standing Up For What’s Right
- A Qualified Voice For [Location]
- [Name] for [Position] … for [Location]’s future.
- A Common-Sense Leader to Change [Location]
- Getting Results
- Working Together, For Change
- Your Vote is Your Voice
- Keep Moving Forward.
- Keep the Progress Moving
Making a selection can be difficult. In fact, some politicians really have a really tough time choosing one.
Sheriff Campaigns – Strength and Character
Sheriff elections typically rely on reminding voters of their strength or personal character. They often reference community and are often used as taglines for yard signs and logos.
- Honesty, Integrity and Character
- Your Safety First
- Law Enforcement You Can Trust
- Community Changes Everything
- The New Sheriff In Town
- New Leadership For A Safe [Location]
- Qualified and Experienced
- Protecting the Public
- Safety, Service, and Security
- Bringing Accountability Back to the Badge
- Your Voice, Your Sheriff
- Policing with Heart and Honor
- Putting Citizens Before Politics
- A Sheriff for All Seasons
- Empowering Communities, Empowering You
- Leading the Way to Safer Streets
- Innovation, Dedication, Protection
- A Stronger Sheriff for a Stronger [Location]
- Trust, Transparency, Teamwork
- Safety Starts with Strong Leadership
- More sheriff slogans.
Judicial Candidates – Experience and Integrity
Judges typically create slogans that emphasize their judicial temperament and personal integrity. (The same goes for district attorney candidates.) These races tend to be non-partisan, which is why a slogan for a judicial candidate tends to be more personal in nature. Judges don’t run on specific policies when reaching out to voters; that’s what the politicians do.
- Integrity. Honesty. Commitment.
- Experience Counts
- Dedicated to Justice
- Hardworking, Experienced, Fair
- Justice for YOU
- Experience We Need
- Proven Experience and Integrity
- Integrity for the Bench
- A Record of Legal Excellence
- Your Advocate for Justice
- Dedicated to Your Rights
- Your Voice in the Courtroom
- Experience, Integrity, Compassion
- A Judge You Can Trust
- Balancing the Scales of Justice
- Committed to a Just Tomorrow
- A Judge with Heart and Mind
- Experience That Speaks for Itself
- Justice with Integrity, Always
- More judicial slogan ideas.
School Board Races – What’s the Issue?
A school board election slogan usually involve a current issue effecting the district or the local board of education. In the end, it’s all about the children.
Here are some of our best:
- Better Schools For A Better Tomorrow
- Working for a Better Classroom
- Academic Excellence Today
- Putting Students First
- For a Better Future
- Make our Schools Great
- Better Schools, Better Children
- Education and Progress
- Your Voice for Quality Education
- Smart Choices for Brighter Tomorrows
- Building Bridges to Educational Success
- Putting Education on the Right Path
- Commitment to Learning, Commitment to You
- Education, Innovation, Progress
- A Vision for Educational Excellence
- Shaping the Future, One Student at a Time
- Fostering Excellence in Every Classroom
- A Stronger Future Through Education
- Lifting Dreams, Enhancing Schools
- Education Matters, Our Children Matter
- More school board slogans.
U.S. Presidential Campaign Slogans
Some are good, some not so good… Perhaps an example from this list might work for a modern campaign. Over time, some have been overused. You might not want to use them for yourself, even if they are famous.
- 1840 – William Henry Harrison – Tippecanoe and Tyler Too
- 1844 – Henry Clay – Who is James K. Polk?
- 1848 – Zachary Taylor – For President of the People
- 1856 – John C. Fremont – Free Soil, Free Labor, Free Speech, Free Men, and Fremont
- 1860 – Abraham Lincoln – Vote Yourself a Farm
- 1864 – Abraham Lincoln – Don’t swap horses in the middle of the stream
- 1884 – Grover Cleveland – Blaine, Blaine, James G. Blaine, The Continental Liar from the State of Maine
- 1884 – James Blaine – Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha
- 1888 – Benjamin Harrison – Rejuvenated Republicanism
- 1896 – William McKinley – Patriotism, Protection, and Prosperity
- 1916 – Woodrow Wilson – – He kept us out of war
- 1920 – Warren G. Harding – Return to normalcy
- 1924 – Calvin Coolidge – Keep cool with Coolidge
- 1928 – Herbert Hoover – – A chicken in every pot and a car in every garage
- 1952 – Dwight Eisenhower – I Like Ike
- 1960 – Richard Nixon – – For the future
- 1964 – Lyndon B. Johnson – The stakes are too high for you to stay at home
- 1964 – Barry Goldwater – In your heart you know he’s right
- 1968 – Richard Nixon – Nixon’s the One
- 1976 – Gerald Ford – He’s making us proud again
- 1976 – Jimmy Carter – A Leader, For a Change
- 1980 – Ronald Reagan – Are you better off than you were four years ago?
- 1984 – Ronald Reagan – It’s morning again in America
- 1984 – Walter Mondale – America Needs a Change
- 1988 – George Bush – Kinder, Gentler Nation
- 1992 – Bill Clinton – Don’t stop thinking about tomorrow
- 1992 – Bill Clinton – Putting People First
- 1992 – Ross Perot – Ross for Boss
- 1996 – Bill Clinton – Building a bridge to the 21st century
- 1996 – Bob Dole – The Better Man for a Better America
- 2000 – Al Gore – Prosperity and progress
- 2000 – George W. Bush – Compassionate conservatism
- 2000 – George W. Bush – Reformer with results
- 2004 – John Kerry – Let America be America Again
- 2004 – George W. Bush – Yes, America Can!
- 2008 – Barack Obama – Change we can believe in
- 2012 – Barack Obama – Forward
- 2012 – Mitt Romney – Believe in America
- 2016 – Donald Trump – Make America Great Again
- 2020 – Joe Biden – Our Best Days Still Lie Ahead
If you are going to recycle a tagline from another candidate, you will, by association, take on the good and bad of that previous use. You might want to do a little research first.
There have been instances where a candidate has taken a political opponent's message. In that race, the same tagline was used on promotional material by two candidates in a judicial primary. There were allegations of voter confusion, defamation, and theft. Considering how much of a distraction plagiarism can become, it's better not to swipe material. And you should never adopt the messaging of your opposition. Nor should you use copyrighted material (visual or text). That will get you in trouble.
How to choose the right slogan
Taglines that are short and memorable work best. Forget weak and passive phrasing. Start by answering a few questions:
- What's your motivation for running for office?
- What is the core value or issue you are trying to impress on voters?
- What is it that you want voters to know about you?
- What is important to your community?
- Does your messaging relate to you being a Democrat, a Republican, or running on a third-party ticket?
Pro Tip: Use the same colors, fonts, and designs on all of your advertising material, including your political yard signs, brochures, palm cards, and your website and social media accounts. A consistent look helps create your overall brand.
Have you picked the right slogan? Great! Now use it on all of your election materials, from signs to mailers to your campaign website. It should remain consistent and endure throughout the season, right through Election Day.
Related: Political Slogan Generator Tool
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