A political campaign slogan is a short phrase that best identifies a candidate and their candidacy. It should capture a voter’s attention and address their concerns and issues. Campaign slogans should also be memorable and concise.
The best slogans in politics are both positive and suggest action. They should be easy for voters to remember, emphasize a message, and connect on an emotional level.
Easy to do, right?
It doesn’t matter if you are running for mayor, sheriff, school board, city council, county, town, state legislature, or even Congress. The slogan you choose should represent the essence of your message to voters.
But which one is right for you? Here are over 75 slogan examples to inspire anyone starting a run for office.
- Local Office
- Judicial / Judges
- Law Enforcement / Sheriff
- School Board / Education
- Funny and Humorous
- Past Presidential Slogans
What makes a good campaign slogan?
Political slogans that are short and memorable work best. Forget weak and passive phrasing. Start by answering a few questions:
- What is your motivation for running for office?
- What is the core value or issue you are trying to impress on voters?
- What is it that you want voters to know about you?
- What is important to your community?
- Does your messaging relate to you being a Democrat, a Republican, or running on a third-party ticket?
Once you know why and what you are running for, it’s just a matter of turning it into a single tagline. Modern candidates use a catchy tagline as part of their overall communication strategy.
Pro Tip: Use the same colors, fonts, and designs on all of your advertising material, including your political yard signs, brochures, palm cards, and your website and social media accounts. A consistent look helps create your overall brand.
Campaign slogan ideas for mayor, city council, and more
These popular slogans work for all types of elections. Many of them deal with promising results, improving the future, or making change. The examples listed below work well for local elections that involve a mayor, town board, county official, alderman, and city council races. They are also suitable for state representative candidates, governors, and even federal elections for the US Senate and House of Representatives.
- [Name] for reform. [Name] for action.
- A Name You Know.
- A Voice for [Smart Growth/Lower Taxes/Etc.]
- Fighting for Us
- A Voice for You
- For a Better [town/city/village]
- Had Enough? [I Have.]
- Integrity. Honesty. Commitment. [Any combination]
- It’s About You
- It’s Time for a Change
- Let’s Make a Difference!
- Proven [Leadership/Tax Cutter]
- Make Your Voice Heard
- Make the City Work for People Again
- It’s Our Time
- Quality in Government.
- Strength and Experience.
- Taking Action, Getting Results.
- Vote [Name] for Change.
- Working for YOU!
- Cleaning up [Location
- A Real Choice for [Location]
Punctuation can change the meaning of text. There’s a big difference between using an exclamation point and a question mark. You can use a period to emphasize the statement.
More Slogan Examples:
- Vote for [Leadership]. Vote for [Change].
- Working for a better [Location].
- The Choice is Clear.
- Promises made, promises kept.
- A Record of Accomplishment
- Independent Leadership
- Fighting for [Location]’s families
- For Effective Government
- Action starts NOW!
- Count on Me
- Working harder for [Location]
- Working for You
- Make the Change
- A Fresh Voice
- A Candidate For The People
- Government with Integrity
- Leadership for [Location]
- Vote [name] for Results and Accountability
- Dedicated, Proven Leadership
- The Change We Need
- Real Results, Not Empty Promises
- Working for a better [Location]
- Improving quality of life in [Location]
- Experience and Integrity. Vote for Me.
- Rebuild and Restore our Community
- [Name]: A proven tax-cutter
- Your Voice for Positive Change.
- Protecting Your Tax Dollars
- Right Time, Right Choice.
- New Leadership for a Better [Location]
- Experience, Education and Ethics
- Leadership Through Innovation
- Fighting for Open Government
- Vote for a Better Tomorrow
- Standing Up For What’s Right
- A Qualified Voice For [Location]
- [Name] for [Position] … for [Location]’s future.
- A Common-Sense Leader to Change [Location]
- Getting Results
- Working Together, For Change
- Your Vote is Your Voice
- Keep Moving Forward.
- Keep the Progress Moving
Making a selection can be difficult. In fact, some politicians really have a really tough time choosing one.
Sheriff Campaign Slogans – Strength and Character
Sheriff elections typically rely on reminding voters of their strength or personal character. They often reference community and are often used as taglines for yard signs and logos. Slogans for sheriff races:
- Honesty, Integrity and Character
- Your Safety First
- Law Enforcement You Can Trust
- Community Changes Everything
- The New Sheriff In Town
- New Leadership For A Safe [Location]
- Qualified and Experienced
- Protecting the Public
- More sheriff slogans.
Judicial Candidate Slogans – Experience and Integrity
Judges typically create slogans that emphasize their judicial temperament and personal integrity. (The same goes for district attorney candidates.) These races tend to be non-partisan, which is why a slogan for a judicial candidate tends to be more personal in nature. Judges don’t run on specific policies when reaching out to voters; that’s what the politicians do.
- Integrity. Honesty. Commitment.
- Experience Counts
- Dedicated to Justice
- Hardworking, Experienced, Fair
- Justice for YOU
- Experience We Need
- Proven Experience and Integrity
- Integrity for the Bench
- More judicial slogan ideas.
Slogans for School Board Races – What’s the Issue?
A school board election slogan usually involve a current issue effecting the district or the local board of education. In the end, it’s all about the children.
Here are some of our best:
- Better Schools For A Better Tomorrow
- Working for a Better Classroom
- Academic Excellence Today
- Putting Students First
- For a Better Future
- Make our Schools Great
- Better Schools, Better Children
- Education and Progress
- More school board slogans.
Is a Funny Campaign Slogan Worth The Risk?
Funny or humorous messaging will often get attention in politics. However, you run the risk of voters not taking you seriously. It’s also possible that someone could take a joke the wrong way and be insulted by your attempt at humor.
- Don’t pick your nose, pick [Name]
- Don’t be shy, give me a try
- [Name] is the best, forget the rest
- With great power comes great responsibility (from Spider-Man)
- If you must waste your vote, waste it on me
- I think, therefore I am voting for [Name]
- Don’t be a loser, be a chooser
- Be a pal, vote for this gal
- I’ll do my best, but I can’t promise anything
- In this election … You can’t do worse
- You’ve tried the rest, now choose the best
Here are some more funny voting slogans.
U.S. Presidential Campaign Slogans
Some are good, some not so good… Perhaps an example from this list might work for a modern presidential campaign. Over time, some of them have been overused. You might not want to use them for yourself, even if they are famous.
Here is list of famous slogans of candidates for president:
- 1840 – William Henry Harrison – Tippecanoe and Tyler Too
- 1844 – Henry Clay – Who is James K. Polk?
- 1848 – Zachary Taylor – For President of the People
- 1856 – John C. Fremont – Free Soil, Free Labor, Free Speech, Free Men, and Fremont
- 1860 – Abraham Lincoln – Vote Yourself a Farm
- 1864 – Abraham Lincoln – Don’t swap horses in the middle of the stream
- 1884 – Grover Cleveland – Blaine, Blaine, James G. Blaine, The Continental Liar from the State of Maine
- 1884 – James Blaine – Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha
- 1888 – Benjamin Harrison – Rejuvenated Republicanism
- 1896 – William McKinley – Patriotism, Protection, and Prosperity
- 1916 – Woodrow Wilson – – He kept us out of war
- 1920 – Warren G. Harding – Return to normalcy
- 1924 – Calvin Coolidge – Keep cool with Coolidge
- 1928 – Herbert Hoover – – A chicken in every pot and a car in every garage
- 1952 – Dwight Eisenhower – I Like Ike
- 1960 – Richard Nixon – – For the future
- 1964 – Lyndon B. Johnson – The stakes are too high for you to stay at home
- 1964 – Barry Goldwater – In your heart you know he’s right
- 1968 – Richard Nixon – Nixon’s the One
- 1976 – Gerald Ford – He’s making us proud again
- 1976 – Jimmy Carter – A Leader, For a Change
- 1980 – Ronald Reagan – Are you better off than you were four years ago?
- 1984 – Ronald Reagan – It’s morning again in America
- 1984 – Walter Mondale – America Needs a Change
- 1988 – George Bush – Kinder, Gentler Nation
- 1992 – Bill Clinton – Don’t stop thinking about tomorrow
- 1992 – Bill Clinton – Putting People First
- 1992 – Ross Perot – Ross for Boss
- 1996 – Bill Clinton – Building a bridge to the 21st century
- 1996 – Bob Dole – The Better Man for a Better America
- 2000 – Al Gore – Prosperity and progress
- 2000 – George W. Bush – Compassionate conservatism
- 2000 – George W. Bush – Reformer with results
- 2004 – John Kerry – Let America be America Again
- 2004 – George W. Bush – Yes, America Can!
- 2008 – Barack Obama – Change we can believe in
- 2012 – Barack Obama – Forward
- 2012 – Mitt Romney – Believe in America
- 2016 – Donald Trump – Make America Great Again
- 2020 – Joe Biden – Our Best Days Still Lie Ahead
To recap, people appreciate a good slogan that is clever and witty. Keeping it short and succinct will make them more memorable.
If you are going to recycle from another candidate, you will by association take on the good and bad of that previous use. You might want to do a little research first.
There have been instances where a candidate has taken the messaging of a political opponent. In one race, the same tagline was used on promotional material by two candidates in a judicial primary. There was allegations of voter confusion, defamation and theft. Considering how much of a distraction plagiarism could become, it's better not to swipe material. And you should never adopt the messaging of your opposition. Nor should you use copyrighted material (visual or text). That will get you in trouble.Don't borrow the messaging (visual or text) of your political opponents. We've seen it happen. It will just cause trouble. Click To Tweet
How to choose a political slogan
- Come up with a few of the most important issues. They may already be part of your campaign platform.
- Which topics of interest to voters will inspire them to vote? Consider the characteristics needed for that position and how you fit them.
- Brainstorm a few slogan ideas and refine them. Make them memorable and catchy. Test them out with friends, family and other trusted people.
- Choose your final slogan!
Found the right slogan? Great! Now use it on all of your election materials, from signs to mailers to your campaign website. It should remain consistent and endure throughout the season, right through Election Day.
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