Category: Starting a Campaign
From ideation to execution, learn everything about starting a political campaign. These articles provide a roadmap for announcing your candidacy and building a robust campaign foundation.
With the decrease in expenses and technical barriers, almost any political candidate today can raise money online. However, it takes a bit of planning to properly set up your donation infrastructure. And if you wait to begin the process, you … Read the rest
Yes. People run for local office with a full-time job all the time.
But it’s rarely easy.
Most first-time candidates ask this question quietly before they ever say it out loud. They’re not wondering whether they care enough about the … Read the rest
Running for local office doesn’t begin with paperwork.
It begins with deciding whether you’re ready for what comes with it.
Local races are often described as small or community-based. Sometimes they are. Other times, they’re competitive, personal, and a lot … Read the rest
In local elections, details matter.
A past vote.
A statement at a town meeting.
An old Facebook post that resurfaces two weeks before Election Day.
Opposition research today happens online. Even in city council, school board, and county races, digital … Read the rest
Most local political candidates assume the hardest part will be fundraising, messaging, or voter outreach. In practice, most local political campaigns struggle much earlier—when candidates build systems that don’t match the scale of a small local campaign.
Running for school … Read the rest
Running for Office as an Online Candidate: Web Strategies for Local Campaigns, is available in both paperback and Kindle on Amazon.com. The book is packed with useful strategies and provides a blueprint for digital political campaigns.
Key Topics Covered:… Read the rest