Category: Starting a Campaign
From ideation to execution, learn everything about starting a political campaign. These articles provide a roadmap for announcing your candidacy and building a robust campaign foundation.
Winning a local election is not about reaching every household. It’s about reaching enough of the right voters to build a winning margin. Once you know how many votes you likely need, the next question is how many households … Read the rest
With the decrease in expenses and technical barriers, almost any political candidate today can raise money online. However, it takes a bit of planning to properly set up your donation infrastructure. And if you wait to begin the process, you … Read the rest
Missing a campaign filing deadline isn’t a small mistake.
In many cases, it ends your campaign before it begins.
Every cycle, first-time candidates assume there’s some flexibility built into the process. They might assume there’s a grace period or a … Read the rest
Yes. People run for local office with a full-time job all the time.
But it’s rarely easy.
Most first-time candidates ask this question quietly before they ever say it out loud. They’re not wondering whether they care enough about the … Read the rest
Running for local office doesn’t begin with paperwork.
It begins with deciding whether you’re ready for what comes with it.
Local races are often described as small or community-based. Sometimes they are. Other times, they’re competitive, personal, and a lot … Read the rest
In local elections, details matter.
A past vote.
A statement at a town meeting.
An old Facebook post that resurfaces two weeks before Election Day.
Opposition research today happens online. Even in city council, school board, and county races, digital … Read the rest