Political Campaign Tips and Strategies

Campaign Website Pages: What Every Candidate Needs to Include

Online Candidate — Thu, 09 Apr 2026 00:36:58 +0000

Most campaign websites are either missing key pages—or filled with pages that don’t do anything.

Some sites launch with only a homepage and a short bio. Others include everything: long issue pages, press releases, photo galleries—but no clear direction for … Read the rest

Why Fundraising Is the Hardest Part of Running for Office

Online Candidate — Wed, 08 Apr 2026 14:55:48 +0000

The hardest part of running for office is asking for money.

Unless you’re independently wealthy or have a generous benefactor, you will need outside financial support to get your campaign off the ground. For many candidates, this is unfamiliar territory. … Read the rest

Why Starting Your Campaign Website Early Makes Sense

Online Candidate — Sun, 05 Apr 2026 14:48:53 +0000

Most political candidates don’t decide they need a website on their own. It’s usually when someone else points it out.

A supporter asks if there’s a place to learn more. A reporter looks you up. Or you Google your own … Read the rest

Campaign Website Mistakes That Cost You Votes (and How to Fix Them)

Online Candidate — Thu, 26 Mar 2026 00:57:13 +0000

A campaign website should do three things: clearly identify the candidate, guide visitors to take action, and support the campaign over time. Most campaign website mistakes happen when one of those three functions breaks down.

A campaign website is not … Read the rest

What To Know Before You Accept Political Donations Online

Shane Daley — Thu, 19 Mar 2026 18:46:09 +0000

With the decrease in expenses and technical barriers, almost any political candidate today can raise money online. However, it takes a bit of planning to properly set up your donation infrastructure. And if you wait to begin the process, you … Read the rest

What Happens If You Miss a Campaign Filing Deadline?

Online Candidate — Sat, 28 Feb 2026 22:08:58 +0000

Missing a campaign filing deadline isn’t a small mistake.

In many cases, it ends your campaign before it begins.

Every cycle, first-time candidates assume there’s some flexibility built into the process. They might assume there’s a grace period or a … Read the rest

Can You Run for Local Office With a Full-Time Job?

Online Candidate — Sun, 22 Feb 2026 02:11:53 +0000

Yes. People run for local office with a full-time job all the time.

But it’s rarely easy.

Most first-time candidates ask this question quietly before they ever say it out loud. They’re not wondering whether they care enough about the … Read the rest

Should You Run for Local Office? A Practical Self-Assessment for First-Time Candidates

Online Candidate — Sat, 21 Feb 2026 01:22:21 +0000

Running for local office doesn’t begin with paperwork.

It begins with deciding whether you’re ready for what comes with it.

Local races are often described as small or community-based. Sometimes they are. Other times, they’re competitive, personal, and a lot … Read the rest

Tactics for Conducting Digital Political Opposition Research

Online Candidate — Fri, 13 Feb 2026 19:14:18 +0000

In local elections, details matter.

A past vote.
A statement at a town meeting.
An old Facebook post that resurfaces two weeks before Election Day.

Opposition research today happens online. Even in city council, school board, and county races, digital … Read the rest

Run a Local Political Campaign Without Overcomplicating It

Online Candidate — Sat, 03 Jan 2026 03:46:52 +0000

Most local political candidates assume the hardest part will be fundraising, messaging, or voter outreach. In practice, most local political campaigns struggle much earlier—when candidates build systems that don’t match the scale of a small local campaign.

Running for school … Read the rest

2026: Running for Office as an Online Candidate – The Book

Online Candidate — Mon, 17 Nov 2025 10:14:03 +0000

Running for Office as an Online Candidate: Web Strategies for Local Campaigns, is available in both paperback and Kindle on Amazon.com. The book is packed with useful strategies and provides a blueprint for digital political campaigns.

Key Topics Covered:… Read the rest

How Much Should Your Political Campaign Budget For Digital?

Online Candidate — Fri, 14 Nov 2025 16:22:23 +0000

Digital campaigning has changed dramatically in the last decade, and so has the amount campaigns are expected to invest online.

Back in 2018, political digital spending reached $1.9 billion — almost 20% of all political ad spending at the time, … Read the rest

What To Know About Starting A Political Campaign

Shane Daley — Sun, 09 Nov 2025 17:53:17 +0000

Starting a political campaign, whether for federal, state, or local office, requires a clear strategy and disciplined execution. Every winning campaign starts with a roadmap, a plan that aligns your goals, message, and resources. You need to understand your values, … Read the rest

Winning Local Elections Is About Getting Voters To Take Action

Shane Daley — Sat, 04 Oct 2025 15:20:01 +0000

For some, politics and the issues that come with it can be a daunting and confusing topic. It can be difficult to know what is going on at the state or federal level, let alone in your own community. However, … Read the rest

How to Beat an Incumbent Candidate: Campaign Strategies That Work

Shane Daley — Sun, 07 Sep 2025 14:00:33 +0000

Are you about to challenge a popular candidate for office? If so, there’s a good chance that you don’t have much government experience, influential connections, or money. This can make facing off against an experienced, well-known, and well-financed incumbent even … Read the rest