Sample Campaign Fundraising Kickoff Letter (With Tips to Make It Your Own)

Your campaign is underway—and now it’s time to ask for support.

One of the first steps most political candidates take is sending a fundraising kickoff letter. This message introduces your candidacy, shares why you’re running, and asks supporters to help you build momentum. Whether you’re printing it or emailing it, this letter helps set the tone for your entire campaign.

Here’s a sample letter you can use, plus practical tips to customize it for your audience.

Sample Fundraising Kickoff Letter

Dear [First Name],

My name is [Candidate Name], and I’m running for [Office] in [Town or District]. I’m stepping up because I believe our community needs representation that listens, acts, and gets results. I’ve lived here for [X] years, and I’m proud to call this place home.

Today, I’m asking for your support as I launch my campaign. Every dollar counts—whether it’s $25, $50, or any amount that feels right to you. Your contribution helps pay for signs, flyers, and voter outreach so we can start strong.

This campaign is built on real conversations and local leadership. With your help, we can get to work and make a real difference.

Please donate today at [Campaign Website] or by mail at [Campaign Mailing Address].

Thanks for standing with me from the start.

Sincerely,
[Candidate Name]
[Phone Number] | [Email Address] | [Website URL]

Where This Letter Fits in Your Campaign

Whether you’re running for city council, school board, or another local office, this letter should be one of the first messages your voters see.

Use it early – right after you’ve filed to run, announced your campaign publicly, or launched your website. This is the moment when friends, family, and early supporters are most likely to lean in and help you raise initial funds.

This letter works well in several formats:

As your first campaign-wide email asking for donations
As a printed letter, email or postcard sent to neighbors and potential supporters
As the foundation for your campaign’s first donation page or social media appeal

Keep the message focused. The goal here isn’t to tell your whole life story. It’s to make a clear, friendly introduction and invite people to take a simple, concrete step: make a donation to help you get started.

Tips for Writing a Strong Kickoff Letter

Make the most of your first impression by keeping these things in mind:

Lead with why you’re running. Share what pushed you to step forward to seek office. Be specific.
Get to the ask quickly. Don’t wait until the end; make it clear how people can help.
Keep it short. Aim for 250–350 words. Any longer, and you’ll lose the reader.
Give people a reason to act now. Mention a deadline, a fundraising goal, or an upcoming campaign event.

Customize the Letter for Your Campaign

A few easy ways to personalize the letter for your campaign:

Adjust the tone. Want it warmer? Add a thank-you up front. Need urgency? Include a line like:
“We’re working to raise $1,000 before Friday—can you be one of our first donors?”
Include a personal note. Mention something local or share a quick story that shows your connection to the district.
Sending by email? Add a clear “Donate” button and personalize the subject line:
- “[First Name], can we count on you?”
- “We’re officially in—join our team today”

Letters and emails are still some of the most effective ways to connect with supporters – especially in the early days of a campaign. A well-timed message can raise awareness, spark engagement, and bring in those first crucial donations.

Your fundraising kickoff letter isn’t only about money. It starts a conversation and shows supporters and voters they’re part of something worth supporting.