Running for elected office is one of the best ways someone can give back to their community. Whether they want to run for city council, county representative or school board, every candidate must begin their campaign by making the decision to actually run.
Getting yourself on the ballot takes time, effort and money. Running for office takes personal sacrifice and extracts a toll not only on you, but also on your family and close supporters. Whether someone should actually run for local office depends on a number of factors.
Here are some questions to ask yourself before you make the plunge:
Running for office: Are you ready to get involved?
As a leader in your community, you will be in a position to bring about change and create a positive impact in your community. Do you have the time and strong work ethic to get the job done? What are your goals for your elected position? Every municipality has its own particular issues. Do you know the issues, and do you have ideas for dealing with them?
Learn the issues and know what you stand for.
What office should you run for?
Before examining how to run for local government, one of the first questions when deciding the best elected position to run for is – what office best suits your skills?
- For example, if you have have law enforcement experience, you might want to make a run for sheriff.
- If you are an educator, you may want to bring your expertise to run for school board.
- Are you an attorney or have legal experience, you will probably run a judicial campaign.
Are you more interested in holding an executive or legislative position? Do you want to make laws or see that they are executed properly? The position you choose will usually be one or the other.\
If you have not served as an elected official before, you are more likely to succeed in a municipal or county-level campaign. You can make a difference at the local level. Politicians usually start with local office before running at a state or federal level.
What are the requirements to run for office?
Many people have no idea how to run for office, so let’s start with the basics. To meet the qualifications for the office you seek, there is usually a residency and age requirement. Other elected positions may have other requirements. For example, if you are running for judge or sheriff, there may be other training or professional experience required.
If you meet the basic requirements, do you have the proper paperwork required to get yourself on the ballot? Do you have the proper filing fees and know the election calendar? The rules and procedures for elections vary by state, county and even city.
Often the local offices to run for are based on what positions are open at a particular time. Do you think you can beat the current incumbent? If not, then you may want to run for a seat that is more winnable, so that you have a better shot later the next election cycle.
Again, the question comes down to the office you choose to campaign for. It is unlikely you will be successful running for the United States Senate or a state governor’s seat without some experience serving at a local level.
How much money do you need to run for office?
Money (and lots of it) is the lifeblood of politics. To run a successful campaign for office, you must raise and spent a certain amount of money to get your message out and be competitive. If you don’t like calling on friends, family and supporters for financial assistance, you better get used to it.
Consider talking with others who have previously run for a similar position to get an estimate of how much your race might cost. Put together a detailed budget as early as possible, using real vendor cost estimates. This will give you a fundraising goal that you will need to meet or exceed.
Are you ready to build your base of supporters?
Every politician needs a base of supporters. Even if you are not a political ‘insider’, you can build your own network from personal friends, acquaintances, and from people you know through organizations you belong to.
The smaller the race, the important personal relationships can be. Local races are often won by just a handful of votes, with victory often coming down to the candidate who gets the most supporters to the polls. Personal connections can be a powerful motivator in getting out the vote.
Is your family ready?
A campaign not only involves the candidate, but also his or her family. Your home will be become a mess with campaign literature, signs and documents. The process will stress out your partner, and the needs of your children will be set aside. Talk with your family and friends. Let them know what changes the campaign will bring. Having them understand and on board with your decision will help during the most demanding times.
Do write-in candidates ever win?
It’s not impossible to win an election as a write-in candidate, but your odds are long. A write-in candidate is a candidate whose name does not appear on the ballot, but someone who voters may vote for by writing in the person’s name. There have only been a handful of congressional elections where a write-in candidate won. The tactic is more likely to succeed in down-ballot elections like school board, where a write-in candidate manages to win a local primary ballot.
The most important part of a write-in campaign is informing the public of how to cast a vote for you. Because voting for a write-in or sticker candidate is different than a typical vote, you must carefully inform voters exactly how they must vote so their votes are considered valid. The correct name needs to be used, and where the name is written or the sticker is place is critical to casting a write-in vote for the proper position.
Write-in candidate requirements vary from state to state. It is a common requirement that write-in candidates be registered as official candidates. Don’t assume that you can just run a campaign asking for voters to write your name on the ballot without knowing for certain that this strategy can even succeed.
Are YOU ready for the realities of a political campaign?
A local political campaign can be mentally and physically challenging. Are you ready and able to commit the time and personal resources necessary to participate? Do you have a thick skin and can weather criticism? Canvassing, phone calling, fundraising and events can take up an enormous amount of time and energy.
Do you have the tenacity to ‘bring it’ through Election Day and beyond?
Anyone who has ever decided to run and serve has dealt with these issues. Rest assured that whether you win or lose, you will be a changed person after the election.
If nothing else, you will came away from the experience with a greater appreciation for the political system and all that goes with it.
Well, now you’ve decided do it. Next comes the big question…
How do I run for local office?
First, you want to know what offices are available. It doesn’t make sense to start a campaign the first year of an incumbent’s term.
Local offices to run for during a first campaign may include positions such as school board, town board or local board. You typically don’t need as much experience. It’s a great way to work yourself to higher positions in time.
Your state’s secretary of state website for information about available offices. You can find your state or election office website for information on state-wide voting guidance. You will also want a handle on state voting requirements and local voting information.
How to file for candidacy
Assuming you’ve met the eligibility requirements, you will need to submit your petitions, application forms, and fees by the proper deadline. If you don’t, you won’t appear on the ballot. In most cases, you will file your paperwork with your secretary of state’s office.
Reach out to your local political party. They can give you access to resources such as voter demographics, address and email lists, and other resources.
Try reaching out to politicians in your party who have been elected. Build your professional political network. Getting an endorsement from a well-liked pol can be helpful.
Get your campaign finances in order
To accept any political donations, you’ll need a checking account in your campaign’s name. All income and expenses will need to be tracked and reported, per applicable law. A campaign committee is a legal business entity you will need. It will need to be registered as well.
You will also need way to take online donations and a campaign website through which to accept them. Digital campaigning is growing every year, particularly for local races. You will need to budget for digital advertising.
Start raising money and put together a fundraising campaign strategy
Fundraising will need to start as quickly as possible. If you don’t like to ask people for money, you can practice family and friends. Soon enough you will be asking many, many others.
This is where your networking starts to pay off. Connect with large contributors to your party. Even on a local level, there will be individuals, companies and organizations who consistently donate to other candidates with similar platforms. Reach out to them.
Past candidates can provide you with their own donor and volunteer lists. They can also help you navigate and avoid problems that they may have had during their run.
As your campaign grows, you will start building your own donor database for fundraising and communications.
Recruit volunteers and campaign staff
You will need to put together a team. Start recruiting volunteers and a campaign manager to pull things together. The campaign manager is responsible for coordinating and executing your campaign plan. Your campaign manager should be your first staff hire.
You will also need a Treasurer, Volunteer Coordinator, Scheduler, Telephone Supervisor, Online or Social Media Coordinator and Press Secretary.
Even if you think you are qualified, don’t run your own campaign. Get someone else to do it. You, as the candidate, should be out getting voters to know who you are, on the phone (doing that fundraising thing), attending events and meeting with the press.
The campaign is a team effort. When everyone works together, it can go a long way toward election victory.
Learn the issues
You will need to know the issues and be prepared to speak on them and answer questions. You need to know what you stand for – and also your opponent’s positions. This will help you put together a campaign strategy in differentiating yourself from your opponent.
Prepare for public speaking and events
If you are running for public office, you will need to speak with people, both alone and in groups. Although public speaking in a great fear to many, you will need to speak confidently in public settings. This is something you may need to practice if you don’t have a lot of experience speaking before an audience.
Interact with your community and online
This is the part where you interact with the most important people – the voters. Interacting with the community (IRL) means knocking on doors during canvassing, making phone calls, and interacting with potential voters at every opportunity.
In the online realm, you will interact with voters through social media, email and online advertising. Before your campaign, you should have cleaned up your social media profiles. Share news, updates and announcements. Use a lot of photos and video where you can. Vet all the content you share. Double-check anything you post before it goes live.
Use your interactions to bring people into the fold. Work to get contact information, email addresses and social media follows. Use this information to keep reaching out for donations and support.
In the end, you’ll need to pull out all the stops on your GOTV efforts. The more people you can reach, the more effective your outreach will be.
A well-executed strategy will give you your best shot at success on Election Day.
Ready to start your online campaign? Online Candidate helps hundreds of local campaigns every election cycle. We provide the tools and services to help build your digital campaign.
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