School BoarD Campaign Websites

Online Candidate builds professional school board campaign websites for candidates across the country. For over twenty years, we’ve helped candidates for school board get online with custom website design, campaign-specific tools, and support throughout the campaign.

Choose how much help you want. We can design and set up your website for you, create a custom design while you add your own content, or give you the tools to build and manage the site yourself.

Getting your website online should be one of the easier parts of running for school board. Choose the option that fits your campaign and get started.

Why School Board Campaigns Are Different

School board elections tend to be highly local and personal. Candidates may receive limited news coverage, and voters often have little information about the people on the ballot beyond their names.

After working with school board candidates for more than 20 years, we’ve seen how important it is to clearly present a candidate’s experience, community ties, priorities, and reasons for running.

School board elections can also work differently from other races. Depending on where you live, members may be elected at-large, by district or zone, or in an election where voters select more than one board member. The race may be partisan or nonpartisan.

Whatever the format, make it easy for voters to understand which seat you are seeking and what you hope to accomplish.

For more help preparing your campaign, see our guide to running for school board.

What Voters Should Find on Your Website

A school board campaign website does not need to be complicated. It needs to answer the questions voters are most likely to have.

For most local school board campaigns, clarity matters more than the number of pages. A strong biography, clear priorities, voting information, endorsements, and obvious ways to get involved usually do more useful work than filling the site with secondary content.

• Who are you? Explain your background, qualifications, community involvement, and connection to the district.
• Why are you running? Give voters a clear reason for your candidacy.
• What are your priorities? Explain the issues you want to address in straightforward language.
• Who supports you? Endorsements and community support can help establish credibility.
• When and how do people vote? Include the election date and links to official voting information.
• How can someone help? Make it easy to volunteer, request a sign, attend an event, contact your campaign, or contribute where permitted.

These are also the pages and calls to action you can promote from campaign signs, literature, social media, email, and advertising.

A Few School Board Election Basics

School board election rules vary by state and district. Before launching your campaign, confirm the official office name, filing requirements, election date, district boundaries, and how members are elected with the appropriate election authority.

Even the name of the office varies. Depending on the community, you may be running for a board of education, school committee, board of trustees, school director, or another similarly named body. You’ll want to use the official title consistently on your website and campaign materials.

If your ballot identifies a particular district, zone, numbered seat, or place, that information should be included and easy for voters to find.

Keep campaign activity separate from official school district activity. Don’t assume that district email accounts, staff time, facilities, student communication channels, or other school resources can be used for campaigning. Rules vary, so verify what is permitted locally.

Campaign Website Features That Matter

Fast Startup, No Stress

Your domain, secure hosting, and website builder are included, so you can begin putting your campaign online right away. Add or update pages, photos, news, events, and other campaign information without waiting for a developer.

Professional Design and Branding

Choose a custom design or our website builder, with coordinated colors, fonts, and campaign graphics. Every site is mobile responsive and designed to make campaign information easy for voters to find.

With a custom package or design upgrade, we can also create a professional campaign logo and coordinating website graphics. High-resolution logo files can be used for signs, flyers, mailers, and social media.

Turn Visitors Into Supporters

Recruit volunteers, collect endorsements, handle sign requests, and give voters an easy way to contact your campaign. Form submissions are emailed to you and saved in your website administration area.

Your website can also integrate with Anedot, Raise the Money, ActBlue, WinRed, and other donation services. Online Candidate does not charge an additional transaction fee or act as a middleman with your campaign contributions.

Keep Voters Informed

Post campaign news and create individual event pages as your campaign develops. You can also highlight timely information with a notice bar, popover message, election countdown, or prominent donation button.

These tools can be used for candidate forums, voting reminders, fundraising deadlines, campaign events, and important Election Day information.