Sample High-Dollar Donor Political Fundraising Letter

Some donors can make a big difference with a single contribution, and when you’re running a political campaign, you need to know how to ask.

A high-dollar donor fundraising letter is different from a general appeal. It’s more personal, more focused, and written with a specific donor – or small group of donors – in mind. These donors may be business leaders, past supporters, party insiders, or simply people with a strong interest in your race.

Here’s a sample large donor letter you can tailor for your campaign, plus tips on how and when to use it.

Sample High-Dollar Donor Letter

Dear [Donor Name],

I’m reaching out personally as I launch a critical phase of my campaign for [Office]. We’ve come a long way already—and now we’re preparing to expand our outreach and connect with even more voters in [District/Town].

You’ve always been someone who understands what it takes to run a winning campaign. Right now, I’m asking you to consider making a contribution of [$500 / $1,000 / $2,500] to help us cross the next big threshold.

Your support would directly fund voter contact efforts—mail, digital ads, and community events that will help us build the visibility we need to win.

This campaign is about local leadership and practical results. With your help, we can reach more people, build stronger support, and bring new energy to [District/Town].

If you're willing to be one of the key early donors behind this next push, you can contribute at [Campaign Website] or contact me directly at [Phone/Email].

Thanks for your consideration—and for everything you do to support good candidates and better government.

Sincerely,  
[Candidate Name]  
[Phone Number] | [Email Address] | [Website URL]

Where and How to Use This Letter

This type of letter isn’t for all your potential donors. This one is designed for donors you already know or have identified as capable of making a larger gift. Use it strategically when you’re entering a new phase of the campaign or you need to close a specific fundraising gap. This can be at the start of a race, during tough times during the season, or in the closing days before election day.

You might use it:

After an in-person meeting or phone call, as a formal ask or follow-up.
As part of a targeted mailing to previous large donors.
With handwritten notes or personal calls for priority prospects.

This is about relationship-building and timing. Treat this step like a conversation starter, not just a one-time appeal.

Tips for Writing a Strong High-Dollar Ask

When asking for a significant contribution, the details matter. The tone, the numbers, and the timing all influence whether a donor will say yes or perhaps hesitate. These tips will help you write a letter that feels thoughtful and intentional to the recipient.

Lead with strategy. Let the donor know what phase of the campaign you’re in and what you’re preparing to do.
Ask for a specific amount. Don’t be vague. Give a clear range or target that matches the donor’s capacity. (Ask big from big donors.)
Explain how the funds will be used. Tie their donation to real campaign activity—ads, mail, events, etc.
Invite follow-up. Offer to talk or meet, or give your personal contact info to make it easy to say yes.

Customize the Message for Your Donors

No two high-dollar donors are alike. Their motivations, preferences, and giving styles vary. Use what you know about them to make the message feel personal, not templated.

Use what you know. Mention any shared connections, previous support, or causes they care about.
Adjust the tone. For longtime allies, be more familiar. For new or formal donors, keep it polished and professional.
Add a campaign update. If you’re writing mid-cycle, include recent news or results to give context and show momentum.

Final Thoughts

High-dollar donors do more than support candidates. They invest in outcomes. That’s why your ask needs to be thoughtful, specific, and timely.

The right letter can open the door to a deeper conversation and stronger support. Take the time to tailor it, and don’t be afraid to follow up personally.