What separates winning political candidates from those who lose elections? It’s more than just the number of votes.
There’s no such thing as a perfect campaign. Regardless of how hard a candidate may work, there are many factors that can … Read the rest
A political campaign slogan is a short phrase that best identifies a candidate and their candidacy. It should capture a voter’s attention and address their concerns and issues. Campaign slogans should also be memorable and concise.
The best slogans in … Read the rest
When we started Online Candidate, potential clients would sometimes ask, “Tell me why I need a website.”
Back in the early 2000s, that was a legitimate question. Presidential candidates had been online since the 1990s, but local campaigning was still … Read the rest
Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience?
How do you talk … Read the rest
In any political campaign, the goal is to persuade the public to vote for the candidate by delivering a persuasive message. For example, campaign websites serve as a central hub for communication, allowing candidates to convey their messaging effectively to … Read the rest
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