Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience? How do you talk down... Read More
A political campaign slogan is a short phrase that best identifies a candidate and their candidacy. It should capture a voter’s attention and address their concerns and issues. Campaign slogans should also be memorable and concise. The best slogans... Read More
When we started Online Candidate, potential clients would sometimes ask, “Tell me why I need a website.” Back in the early 2000s, that was a legitimate question. Presidential candidates had been online since the 1990s, but local campaigning... Read More
In any political campaign, the goal is to persuade the public to vote for the candidate by delivering a persuasive message. For example, campaign websites serve as a central hub for communication, allowing candidates to convey their messaging... Read More
Here’s a reminder to make sure that you have the proper rights and permission for anything you use for your political campaign. The Internet makes it easy to lift language or text from other sources without attribution – and makes it just... Read More
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