Many first-time candidates assume campaign messaging works the same for every race. It does not.
What works for a sheriff candidate may feel completely out of place in a school board race. Judicial campaigns often require a more restrained tone … Read the rest
Most campaign websites are either missing key pages—or filled with pages that don’t do anything.
Some sites launch with only a homepage and a short bio. Others include everything: long issue pages, press releases, photo galleries—but no clear direction for … Read the rest
Most political candidates don’t decide they need a website on their own. It’s usually when someone else points it out.
A supporter asks if there’s a place to learn more. A reporter looks you up. Or you Google your own … Read the rest
A campaign website should do three things: clearly identify the candidate, guide visitors to take action, and support the campaign over time. Most campaign website mistakes happen when one of those three functions breaks down.
A campaign website is not … Read the rest
Most local political candidates assume the hardest part will be fundraising, messaging, or voter outreach. In practice, most local political campaigns struggle much earlier—when candidates build systems that don’t match the scale of a small local campaign.
Running for school … Read the rest
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