Tag: messaging

Speak Like a Voter, Win Like a Candidate

Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience? How do you talk down... Read More

political campaign website designs on screens

6 Reasons Why Candidates Need a Political Website

When we started Online Candidate, potential clients would sometimes ask, “Tell me why I need a website.” Back in the early 2000s, that was a legitimate question. Presidential candidates had been online since the 1990s, but local campaigning... Read More