Political Campaign Tips and Strategies

Sample Follow-Up Political Fundraising Letter

Not everyone donates to your political campaign the first time you ask—and that’s normal. Many supporters will see your first fundraising email or letter and intend to donate, but they get distracted, busy, or wait for a better time. A well-timed follow-up gives them...

Sample High-Dollar Donor Fundraising Letter (With Tips to Personalize Your Ask)

Some donors can make a big difference with a single contribution, and when you're running a political campaign, you need to know how to ask. A high-dollar donor fundraising letter is different from a general appeal. It's more personal, more focused, and written with...

Sample Campaign Fundraising Kickoff Letter (With Tips to Make It Your Own)

Your campaign is underway—and now it’s time to ask for support. One of the first steps most political candidates take is sending a fundraising kickoff letter. This message introduces your candidacy, shares why you’re running, and asks supporters to help you build...

How to Prepare Before Running for Office: A 12-Month Timeline

Running for office is a big decision—and announcing your campaign is only one part of the process. Long before you make anything official, there’s important groundwork to lay if you want to run a strong, organized campaign. This early phase, often behind the scenes,...

Holiday Political Campaigning in December: What Candidates Should Avoid

This message came to several of our business email accounts on early December morning: I'm Running for Congress My name is [REDACTED], and I'm running to be the next US Congressman for [REDACTED] Congressional District. And the email went on for another 400 words...

Political Campaign Fundraising FAQ: How to Raise Money for Your Campaign Online

The pursuit of public office is closely tied to the pursuit of raising money. If you’re a political candidate today, you’ll need funding to mount an effective campaign. And if you’re new to the process, get up to speed early—don’t wait until the thick of election...

What Are The Basic Requirements To Run For Public Office?

Local government is the fundamental building block of our government structure. Local officials and agencies are in the best position to understand the needs of the constituents they serve, and actively work to solve their problems by improving infrastructure,...

Pros and Cons of Running a Slate of Candidates Online

A multiple-candidate website is a way of promoting multiple candidates running on the same platform all in one place. The candidates are usually all from the same party or all side together on a major campaign issue. In essence, they become a ‘slate’ of candidates, hoping to win an election together.

How Voter Questions Can Help Shape Your Campaign

Polls and surveys can give you an idea of how your electorate feels about various issues. But the problem with this method is that you are framing the discussion by asking specific questions. What if you are completely missing the important issues or asking the wrong...

A List of Our Best Election Slogans

A good slogan enhances visibility and resonance with your electorate. Below is a list of election slogans for political candidates and campaigns. These focus on the theme of electing or voting for a specific candidate. These can be used for local, state, and federal...