Squeezing The Most From Your Campaign Landing Pages

In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing.

In this article, we are going to lay out the basics of the ‘Squeeze Page‘. Basically, a Squeeze Page is a single web page designed with the sole purpose of making someone do a particular thing. There are little or no distractions on the page. Direct response marketing techniques are used. These include the use of a headline, bullets, teaser copy, deadlines, incentives and testimonials to influence the visitor to buy/subscribe/sign up for more information.

What works for businesses can work for political marketers. Here are the basic page copy components of a squeeze page:

Headline
Explanation
Request – and who it is from.
Bullets listing why the person should take action.
Request for action
Reassurance

For our first example, we’re going to lay out a sample squeeze page for our Online Candidate email list. The same techniques apply if you are trying to get people to sign up for a campaign email list, to volunteer or even make a donation.

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When you register for the Online Candidate Newsletter, you’ll discover secrets like…

When is the best time to build your campaign website?
What should you do BEFORE you build your site?
Who can design you a powerful site at an affordable price?
Where should you promote your site so your message is best exposed
to voters?
How to use your campaign website to crush your opponent and win your
election!

Just fill in your First Name, Primary Email in the form below. All information kept 100% confidential). Allow the next page a few seconds to load with instructions on verifying your subscription.

We will NOT rent, trade, or release your name to any third party for any reason – ever. We respect YOUR email privacy.

That’s it. Would you sign up for the newsletter? Was it compelling? If that was the only content on the page, it would have been even more effective. Now, let’s try a candidate contribution squeeze page with a different focus. The [bracketed text] would be actual information.

Show [Political Opponent] Just How Strong We Are

Last week, [Political Opponent] voted to [do something terrible that hurt the community]. Now the people of [Location] are saddled with [something awful]. Let’s show him in [November] that we won’t take this lying down!

– Help me inform voters about who [Opponent] really is. We have a responsibility to push back against [Opponent] because his long pattern of behavior [contradicts his campaign message].

[Opponent] has raised over [$$$] this campaign cycle.
[Opponent] supports [legislation to kick puppies].
[Opponent’s legislative agenda] can only be stopped by bringing [his/her] actions to light.
[Candidate] will fight back and bring [positive change] to [Location].
With the General Election only [two weeks] away, we have little time to waste!

Contribute $10, $25, $50 or $100 to my campaign by clicking the button below. Every contribution makes a difference!

{DONATION BUTTON}

Your information is secure. Federal law requires us to use our best efforts to collect and report the name, address, occupation and name of employer of individuals whose contributions exceed [$$$] per election cycle. Contributions or gifts to [Candidate] are not tax deductible

And there you go. With a little work and some persuasive copy writing techniques, you can turn your online marketing into a powerful tool. Another great thing about the squeeze page technique is that it also works well for email messages.

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