In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing.
In this article, we are going to lay out the basics of the ‘Squeeze Page‘. Basically, a Squeeze Page is a single web page designed with the sole purpose of making someone do a particular thing. There are little or no distractions on the page. Direct response marketing techniques are used. These include the use of a headline, bullets, teaser copy, deadlines, incentives and testimonials to influence the visitor to buy/subscribe/sign up for more information.
What works for businesses can work for political marketers. Here are the basic components of a squeeze page:
- Request – and who it is from.
- Bullets listing why the person should take action.
- Request for action
For our first example, we’re going to lay out a sample squeeze page for our Online Candidate email list. The same techniques apply if you are trying to get people to sign up for a campaign email list, to volunteer or even make a donation.
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That’s it. Did you sign up for the newsletter? Was it compelling? If that was the only content on the page, it would have been even more effective. Now, let’s try a candidate contribution squeeze page with a different focus. The [bracketed text] would be actual information.
Political Letter Templates
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Show [Political Opponent] Just How Strong We Are
Last week, [Political Opponent] voted to [do something terrible that hurt the community]. Now the people of [Location] are saddled with [something awful]. Let’s show him in [November] that we won’t take this lying down!
– Help me inform voters about who [Opponent] really is. We have a responsibility to push back against [Opponent] because his long pattern of behavior [contradicts his campaign message].
Contribute $10, $25, $50 or $100 to my campaign by clicking the button below. Every contribution makes a difference!
Your information is secure. Federal law requires us to use our best efforts to collect and report the name, address, occupation and name of employer of individuals whose contributions exceed [$$$] per election cycle. Contributions or gifts to [Candidate] are not tax deductible
And there you go. With a little work and some persuasive copy writing techniques, you can turn your online marketing into a powerful tool. Another great thing about the squeeze page technique is that it also works well for email messages.Survey Results: Social Media and Your Political Campaign
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