Squeezing The Most From Your Campaign Landing Pages

In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing.

In this article, we are going to lay out the basics of the ‘Squeeze Page‘. Basically, a Squeeze Page is a single web page designed with the sole purpose of making someone do a particular thing. There are little or no distractions on the page. Direct response marketing techniques are used. These include the use of a headline, bullets, teaser copy, deadlines, incentives and testimonials to influence the visitor to buy/subscribe/sign up for more information.

What works for businesses can work for political marketers. Here are the basic page copy components of a squeeze page:

  • Headline
  • Explanation
  • Request – and who it is from.
  • Bullets listing why the person should take action.
  • Request for action
  • Reassurance

Now, let’s try a candidate contribution squeeze page with a campaign focus The [bracketed text] would be actual information.

Show [Political Opponent] Just How Strong We Are

Last week, [Political Opponent] voted to [do something terrible that hurt the community]. Now the people of [Location] are saddled with [something awful]. Let’s show him in [November] that we won’t take this lying down!

– Help me inform voters about who [Opponent] really is. We have a responsibility to push back against [Opponent] because his long pattern of behavior [contradicts his campaign message].

  • [Opponent] has raised over [$$$] this campaign cycle.
  • [Opponent] supports [legislation to kick puppies].
  • [Opponent’s legislative agenda] can only be stopped by bringing [his/her] actions to light.
  • [Candidate] will fight back and bring [positive change] to [Location].
  • With the General Election only [two weeks] away, we have little time to waste!

Contribute $10, $25, $50 or $100 to my campaign by clicking the button below. Every contribution makes a difference!

{DONATION BUTTON}

Your information is secure. Federal law requires us to use our best efforts to collect and report the name, address, occupation and name of employer of individuals whose contributions exceed [$$$] per election cycle. Contributions or gifts to [Candidate] are not tax deductible

And there you go. With a little work and some persuasive copy writing techniques, you can turn your online marketing into a powerful tool. Another great thing about the squeeze page technique is that it also works well for email messages.

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