Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
When it comes to political campaigning, communication is like the secret sauce—it’s the key ingredient that makes everything else work. One aspect of communication is having a ‘voice’, which is a unique style, tone, and personality. Candidates who can … Read the rest
Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience?
How do you talk … Read the rest
Who are you to voters? At the start of an election campaign, political candidates outline their positions on various issues. These are called candidate statements, and they are used to help voters make informed choices. In this article, we will … Read the rest
Anyone running for office needs to write a political candidate biography. A good story adds a personal touch to your campaign. It provides information about your background, qualifications, and your positions on important issues.
Your candidate biography is a … Read the rest
Here’s a reminder to make sure that you have the proper rights and permission for anything you use for your political campaign. The Internet makes it easy to lift language or text from other sources without attribution – and makes … Read the rest
Politics – and especially local politics – can be vicious, especially on the web. And if you are a candidate, watch out! You will certainly face some sort of abuse online. It may be in posts, comments, or even through … Read the rest
