Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
All US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a political disclosure statement include billboards, bumper stickers, sample ballots, newspaper ads, TV and radio ads, magazines, mass mailings, pamphlets, fliers, … Read the rest
The old KISS principle means keep it simple, stupid. It basically means that things work best if they are kept simple rather than complicated.
The principle works in design. It works in systems. And the KISS principle works in … Read the rest
Although the web is often considered a freewheeling environment, local election laws still apply to online political campaigning. As a candidate, it’s essential to know what local election laws apply online before you start your digital campaign.
We are pleased to announce our latest ebook – Political Email Templates. These email message templates are designed for easy editing and integration in your campaign email correspondence. Modify, reword and expand the text to suit your needs.
Though they are sometimes used interchangeably, there are substantial differences between a campaign slogan, a campaign message, and a campaign platform.
A campaign slogan is a short phrase that concisely summarizes the campaign’s position on an issue. A campaign message… Read the rest
In marketing, a swipe file is a collection of excellent sales letters and materials that provide an easy reference for ideas for creative projects. Maintaining a swipe file is a common practice for advertising copywriters and creative directors.
You can … Read the rest
