Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
The old KISS principle means keep it simple, stupid. It basically means that things work best if they are kept simple rather than complicated.
The principle works in design. It works in systems. And the KISS principle works in … Read the rest
Although the web is often considered a freewheeling environment, local election laws still apply to online political campaigning. As a candidate, it’s essential to know what local election laws apply online before you start your digital campaign.
Though they are sometimes used interchangeably, there are substantial differences between a campaign slogan, a campaign message, and a campaign platform.
A campaign slogan is a short phrase that concisely summarizes the campaign’s position on an issue. A campaign message… Read the rest
In marketing, a swipe file is a collection of excellent sales letters and materials that provide an easy reference for ideas for creative projects. Maintaining a swipe file is a common practice for advertising copywriters and creative directors.
You can … Read the rest
Are you planning to spruce up your campaign website with a dash of local flavor, like your state flag or a municipal emblem? Well, hold on, because you might be stepping on a legal landmine without even knowing it.
It’s … Read the rest
In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing.
In … Read the rest
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