Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
The web provides a cost-effective method for political candidates and campaigns to reach voters and supporters. However, writing for a website is different than writing for print. Simply copying your campaign print material onto your website limits the... Read More
There’s an old expression, “Too many cooks spoil the broth”. If you’ve ever written a campaign mission statement or campaign plan with a group of people, you know how a simple idea can become tweaked, pulled apart, and... Read More
Online political press kits are helpful in that basic campaign information can be kept in one place, and the information is easily accessible. Press kit material can be added to its own section on your campaign website or incorporated into your contact... Read More
Our first book review is The Campaign Manager: Running and Winning Local Elections. In this book, author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice.... Read More
Campaign fundraising letter templates are a great tool to help craft an effective appeals for funding and donations. But as a tool, letter templates do have limits. For a campaign to truly succeed in raising funds and cash, your fundraising letters... Read More
Many candidates use the home page of their campaign website to personally address voters or constituents. It’s a nice technique, but what kills the illusion of an online ‘letter’ is the lack of a handwritten signature. Here are a few... Read More
Affordable campaign websites and marketing services. Raise money and reach voters. Starting at $29/Month.
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