There’s an old expression, “Too many cooks spoil the broth”. If you’ve ever written a campaign mission statement or campaign plan with a group of people, you know how a simple idea can become tweaked, pulled apart, and reassembled into a Frankenstein-like mess of vague goals, squishy feelings and half-baked ideas.
The same thing goes for campaign issue and advertising plans for local political campaigns: Over-analysis by a group can take simple idea can turn into on overreaching and broad goal that will only serve to confuse the voting public.
How to Write a Mission Statement That Doesn’t Suck [Video]
The average length of a political mission statement is less than 10 words. Is your campaign plan simple, effective and engaging? Can you tighten it up further and make it catchy tagline?
Is it concise like the mission statements and platforms of the major US political parties?
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