Mayor Campaign Websites
Online Candidate builds mayor campaign websites for candidates running in cities, towns, and villages. A professional campaign site gives residents one reliable place to learn about your background, experience, priorities, endorsements, and plans for the community.
Choose a self-service website, a professionally designed site, or a package that includes both custom design and initial content setup. Every option includes a domain name, secure hosting, mobile-responsive design, campaign-focused pages and tools, and ongoing support.
You control your site and can update it without technical experience. Getting your website online should be one of the easiest parts of running for mayor.
We Build It For You
You Build It Yourself
Mayor Candidate Website Examples
View real mayor campaign websites created with Online Candidate. These examples show how candidates use professional design, campaign branding, issue pages, endorsements, news, events, donation appeals, and volunteer calls to action.
What a Mayor Campaign Website Needs to Do
Present a Clear Case for Leadership
Candidates for mayor are judged on more than individual policy positions. Voters also consider leadership ability, judgment, experience, management skills, and the candidate’s overall vision for the community.
Your website should quickly explain why you are running, what qualifies you to lead, and what you would work to accomplish as mayor.
Match the Message to the Responsibilities of the Office
The authority of a mayor varies considerably between municipalities. Some mayors oversee departments, budgets, appointments, and daily administration. Elsewhere, a professional manager handles operations while the mayor leads the council, helps set policy, and represents the community.
Your campaign message should reflect the authority the mayor actually holds under the local charter or form of government. This makes your platform more credible and prevents promises that fall outside the office’s responsibilities.
Address the Entire Community
A mayoral candidate generally runs citywide or municipality-wide rather than representing a single ward or district. The website should demonstrate an understanding of different neighborhoods, business areas, population groups, and community needs.
Mention specific parts of the community where relevant, but organize the site around substantive priorities rather than creating a separate, repetitive page for every neighborhood.
Serve as the Campaign’s Reliable Public Source
Residents, reporters, community organizations, donors, endorsers, and prospective volunteers may all research a local campaign. Make your personal biography, platform, endorsements, campaign news, public statements, event information, and contact details easy to locate.
Visitors arriving from mail, advertising, social media, QR codes, events, or press coverage should also find clear ways to donate, volunteer, request information, or become involved.
Mayor Campaign Website Features
Self-Service or Professionally Built
Build and manage the site yourself, choose a custom design, or have Online Candidate complete both the design and initial content setup.
The page and content editor lets your campaign update priorities, endorsements, photographs, news, events, and other information as the race develops.
Pages for a Mayoral Campaign
Create pages for your biography, experience, vision, priorities, accomplishments, endorsements, campaign news, events, voter information, volunteer opportunities, donations, and contact information.
Pages can be added, removed, renamed, and reorganized to fit your campaign and local election.
Professional Design and Campaign Branding
Choose a custom design or campaign template with options for colors, fonts, photographs, headers, and other visual elements. Every site is mobile responsive.
Custom packages and design upgrades can also include a professional campaign logo and coordinating website graphics. High-resolution logo files can be used on signs, mailers, flyers, social media, and other campaign materials.
Accept Online Donations
Connect your website to Anedot, Raise the Money, ActBlue, WinRed, or another fundraising service. Donation buttons and fundraising calls to action can be placed throughout the site.
Contributions are processed through your selected fundraising provider. Online Candidate does not act as the payment processor or charge an additional transaction fee.
Recruit Volunteers and Supporters
Volunteer, endorsement, and contact submissions are emailed to the campaign and stored in the website administration area.
Promote News, Events, and Messaging
An election countdown, top notice bar, popover messages, and prominent campaign buttons can highlight upcoming events, voter deadlines, fundraising appeals, and other important calls to action.
Domain, Secure Hosting, Resources, and Support
Choose Your Package
All plans come with great support by knowledge base, email, and phone. No hidden fees.
Enhanced
Package
Custom Design + Content Setup
Best for busy campaigns that want their website professionally built and ready to go.
$699
/one time
Regular
Package
Custom Design
Best for campaigns that want a custom design
but prefer to add their own content.
$449
/one time
Monthly
Option
Custom Design or Template Options
Best for candidates who want to build and manage their own website with flexible monthly pricing.
$29
/month
Add-ons and marketing services can be ordered at any time.
Need help or have questions? Call Carol at 845-926-3400.
Frequently Asked Questions
How much does a mayoral campaign website cost?
Online Candidate’s current options include an Enhanced Package for $699, a Regular Package for $449, and a Monthly Option starting at $29 per month. The packages differ primarily in the amount of professional design and initial content assistance included.
Do I need a website for a small town or village race?
Starting early can help build name recognition, establish your campaign message, and give voters time to learn about your qualifications and priorities.
What should a mayoral campaign website include?
A mayoral campaign website should explain who you are, why you are running, what experience prepares you to lead, and what you want to accomplish for the community.
Common pages include Biography, Experience, Vision or Priorities, Accomplishments, Endorsements, News, Events, Volunteer, Donate, Voter Information, and Contact.
What issues should a mayoral candidate discuss?
Focus on issues that matter to local residents and that the municipal government can influence. These may include public safety, taxes, budgeting, economic development, infrastructure, housing, planning, parks, municipal services, and government accountability.
Explain both your position and what the mayor can realistically do about the issue.
Read our guide to starting a campaign for mayor.
Do I need a website for a small-town or village mayoral race?
Even a small campaign can benefit from having an official website. Local elections may receive limited media coverage, but residents can still search a candidate’s name before deciding how to vote.
A website lets you control the information they find and gives supporters a central destination for your background, priorities, endorsements, campaign updates, donations, and volunteer opportunities.
Does the role of mayor differ between communities?
Yes. A mayor may have broad executive authority in one municipality and a more limited policy, council-leadership, or ceremonial role in another.
Candidates should review the local charter and form of government before developing their platform. Campaign promises should reflect the responsibilities and authority of the office involved.
Can I accept campaign donations through the website?
Are mayoral elections partisan, and can there be a runoff?
Confirm the rules, election stages, and ballot terminology with the city clerk or appropriate local election authority. The website can be updated as the campaign moves from a primary or initial election into a runoff or general election.
What should a challenger include when running against an incumbent mayor?
Discuss the incumbent’s public record when it directly supports your case, but keep the website centered on your qualifications, priorities, and plans rather than allowing the entire campaign to become about your opponent.
How many votes does it take to win a mayoral race?
There is no reliable national or statewide estimate. Review turnout and vote totals from recent mayoral elections in the same municipality.
Account for whether the election is partisan or nonpartisan, whether a primary is involved, and whether a majority or runoff is required. Our Votes Needed Calculator can help establish an initial vote target.
When should a mayoral campaign website launch?
Ideally, the site should be ready before or at the same time as the campaign announcement. Once your candidacy becomes public, residents, reporters, community organizations, and possible supporters may begin searching for information about you.
The website can initially remain private and be published when the campaign is ready to announce.
More Resources for Mayoral Candidates
Planning a campaign for mayor? These resources can help: