Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
Many candidates use the home page of their campaign website to personally address voters or constituents. It’s a nice technique, but what kills the illusion of an online ‘letter’ is the lack of a handwritten signature. Here are a few … Read the rest
When putting together your campaign brochures, you want to put your best foot forward. Your brochure may be the first, last, and only time you will reach a voter. Here are tips to creating an effective election brochure that … Read the rest
Signature files are a simple way to promote your campaign through email. A signature file, commonly known as a sig file, is a short block of text that you and your campaign staff append to campaign e-mail to let … Read the rest
Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, but the local media and individual campaign supporters require a more personal touch.
The typical types of political campaign letters… Read the rest
