Category: Campaign Writing
Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
When putting together your campaign brochures, you want to put your best foot forward. Your brochure may be the first, last, and only time you will reach a voter. Here are tips to creating an effective election brochure that will make a good impression... Read More
When it comes down to it, letters to the local newspaper editor is a form of campaign advertising. Of course, the letters are the opinions of the writers, but they typically represent honest views and bring up points or subject matter not covered in... Read More
Signature files are a simple way to promote your campaign through email. A signature file, commonly known as a sig file, is a short block of text that you and your campaign staff append to campaign e-mail to let people know who and what you are.
Your... Read More
Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, but the local media and individual campaign supporters require a more personal touch.
The typical types of... Read More