Use Signature Files in Your Campaign Messaging

Signature files are a simple way to promote your campaign through email. A signature file, commonly known as a sig file, is a short block of text that you and your campaign staff append to campaign e-mail to let people know who and what you are.

Your signature file should contain the following information:

• Your name.
• Your campaign name.
• A means of contacting your campaign.
• A campaign slogan. (optional)

Here are a few email signature examples:

Bob Smith, Campaign Director
John Jones for TinyTown Mayor
Ph: 888-555-7774
Fax: 888-555-8090
johnjonesforoffice.com

Bob Smith, Campaign Director
John Jones for TinyTown Mayor
177 West 20 Street, 6th floor
TinyTown, NY 10001
212.555.7646
800.555.8448
johnjonesforoffice.com

You can even get a little fancy, if you want:

*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
JOHN JONES FOR TINYTOWN MAYOR
888-555-7774
johnjonesforoffice.com
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
Putting the Local In Local Politics!

*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
Bob Smith, Campaign Director
John Jones for TinyTown Mayor
177 West 20 Street, 6th floor
TinyTown, NY 10001
212.555.7646
johnjonesforoffice.com
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
Putting the Local In Local Politics!

Images, such as campaign logos, can also be added to sig files, though some recipients may be annoyed by additional files cluttering up their in boxes. We recommend keeping your signature text-only.

Check your email program’s HELP menu and search for signatures. From there you should be able to find instructions on how to set up a signature for your email account.