Your Last Fund Raising Appeal – Make that Final Push!

As voting day nears, don’t become complacent! Make that final push for a campaign contribution.

The key at this point in time is to make your last fundraising appeal specific, and make let the donors know that the money will be used for a specific goal that is critical to victory. For example, you could say that you have one final brochure printed and ready to go, but you need money for the postage. Or that you need to hire more phone bank staffers to help get out the vote.

Of course, what you say you need the money for in your letter should actually be what the money is used for. Targeting supporters who have already donated to the campaign is a smart strategy, as they already have a vested interest in the campaign.

Your letter should be frank, but also a bit alarmist by reminding the reader that the campaign has come too far, and is too close to victory to lose it all for a lack of money at the very end.

And be sure you thank your supporters no matter the final outcome.

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