As Election Day grows near, reaching out to voters becomes more and more critical. There are the obvious ways of contacting them, such as through mailers and get-out-the-vote calling. Here are three ways to use your online resources to help get your campaign through that final stretch.
Use your Email List: Increase the number of messages as election day grows near. Use them to address specific issues, and to react to any unplanned issues that come up. Keep your messages brief and to the point. Some topic ideas include encouraging final campaign donations, providing absentee voting instructions and notifying voters who need rides to the polls.
Start or Ramp Up Your Online Advertising: Drive traffic to your campaign website with Pay Per Click or social media advertising. If you have the budget, consider running banner ads on local newspaper websites. Flooding the online market with advertising makes it appear to others as if your online support has surged.
Push for Final Donations: This is the endgame. Make use of the ‘rule of three’ and ask for a final donation from those who have already given, and have them donate through your website. Consider making the donation request already on your site more prominent. Remember that having a donation request for a specific purpose (such as a final mailing) is more effective than a more general donation request.
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