Political Campaign Tips and Strategies
Why Every Political Campaign Needs a Google Account
If you are running for local office, consider creating a Google account for your political campaign. You may already have a personal Gmail account, but creating a new Google account for your campaign will help separate your personal activities. Many candidates create...
Proven Political Campaign Social Media Strategies
Here are a few tips for political campaigns are unfamiliar or starting out with the whole social media thing. Starting out, knowing the ins and outs of online networking can be a bit daunting for candidates.
7 Ways to Ruin Your Campaign’s Website
There are certainly more than seven ways to mess up a website, but these are the top ways of making a campaign website less effective than it should be.
Developing Strong Messaging for Your Political Campaign
In any political campaign, the goal is to persuade the public to vote for the candidate by delivering a persuasive message. For example, campaign websites serve as a central hub for communication, allowing candidates to convey their messaging effectively to a wide...
How Much Should You Doctor Your Candidate Head Shots?
Is the candidate looking his or her best online? With the wonders of digital design, a little doctoring can go a long way. Here are our recommendations for what to do and not to do with a candidate’s head shot.
9 Tips For Better Online Fundraising
Online fundraising has grown tremendously in the last decade. Campaigns and nonprofit organizations today can raise money with the click of a mouse or a tap of the phone. But raising money requires planning and skill. It's not enough to just have a website donation...
The Worst Advice We’ve Heard About Online Campaigning
Even though there is plenty of good information about politics and online marketing, a lot of awful ideas and assumptions are still floating around. Here are some truly bad things that clients have told us over the years. Some are just misconceptions about online marketing and how it works, while other ideas can be election-breakers if followed through.
The Toughest Job for Any Political Candidate
The hardest thing about running for office is asking for money. Unless you are independently wealthy or have generous benefactor, you will need outside financial sources to get your political campaign off the ground. The cost of election campaigns is high. In...
Primary vs. General Elections: Tailor Your Digital Campaign for Success
There are two types of election campaigns, the primary and the general election campaign. The primary is an election of one or more candidates of a particular party who are looking to run for a particular office. The winners of each party’s primary election (and any independent candidates) goes on to run in the general election. The general election then decides the final winner to hold office.
Top Tips for Your Political Email Marketing
Political campaigns are always looking for new ways to reach out to potential voters. They are usually short on time, money, and resources, but they don't want their message lost in the noise of the election season. This is why many marketing techniques that work well...
