Political Campaign Tips and Strategies

How to Prepare Before Running for Office: A 12-Month Timeline

Running for office is a big decision—and announcing your campaign is only one part of the process. Long before you make anything official, there’s important groundwork to lay if you want to run a strong, organized campaign. This early phase, often behind the scenes,...

Holiday Political Campaigning in December: What Candidates Should Avoid

This message came to several of our business email accounts on early December morning: I'm Running for Congress My name is [REDACTED], and I'm running to be the next US Congressman for [REDACTED] Congressional District. And the email went on for another 400 words...

Political Campaign Fundraising FAQ: How to Raise Money for Your Campaign Online

The pursuit of public office is closely tied to the pursuit of raising money. If you’re a political candidate today, you’ll need funding to mount an effective campaign. And if you’re new to the process, get up to speed early—don’t wait until the thick of election...

What Are The Basic Requirements To Run For Public Office?

Local government is the fundamental building block of our government structure. Local officials and agencies are in the best position to understand the needs of the constituents they serve, and actively work to solve their problems by improving infrastructure,...

Pros and Cons of Running a Slate of Candidates Online

A multiple-candidate website is a way of promoting multiple candidates running on the same platform all in one place. The candidates are usually all from the same party or all side together on a major campaign issue. In essence, they become a ‘slate’ of candidates, hoping to win an election together.

How Voter Questions Can Help Shape Your Campaign

Polls and surveys can give you an idea of how your electorate feels about various issues. But the problem with this method is that you are framing the discussion by asking specific questions. What if you are completely missing the important issues or asking the wrong...

A List of Our Best Election Slogans

A good slogan enhances visibility and resonance with your electorate. Below is a list of election slogans for political candidates and campaigns. These focus on the theme of electing or voting for a specific candidate. These can be used for local, state, and federal...

Political Campaign Tip: Use A Consistent Ballot Name

When selecting a name to use on the ballot, go with the name that people know best. A consistent ballot name helps build name brand identification, avoid voter confusion, and in the case of write-in ballots, voters are more likely to use the correct version of your name.

Do Write-in Candidates Ever Win?

A write-in campaign is a type of election in which people who are not on the ballot can nevertheless make themselves eligible to win by receiving enough valid write-in votes. Write-in campaigns are usually low-budget, grassroots efforts that take place in cases where...

Spring Cleaning For Your Campaign’s Social Media

Spring is finally here! Days are getting longer, and for many, it's time for cleaning. If you are running for office, now is a great time to review your campaign social media accounts. These tips apply to both campaign and personal accounts. Update your campaign...

Political Campaign Tips and Strategies

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