Political Campaign Tips and Strategies

Critical Elements of a Campaign Website Header

With Internet users making a snap decision about the quality of a web page, a nice design is critical for making a positive impression. The first part of a website that a visitor will see is the site header. Below are the most common features of successful header images.

Creating an Online Political Press Kit

Online political press kits are helpful in that the information can be kept up to date, and the information is easily accessible. What goes into one? It depends, really. Unlike a physical press kit, a digital press kit can be broken up so it can be downloaded in part or in whole.

Sign of the Times for Political Candidates – Best of Posts

No matter the changes or trends in politics, yard signs were and still remain a mainstay of political campaigning. We’ve written about signage several times over the years. For newer readers who may have missed some posts, you’ll find them all here in once place!

.Com or .Org for Political Campaigns? How to Choose Your Domain Name

What’s in a name? Just about everything when it comes to picking a domain name for your website. One of the first decisions that an political organization needs to make is what website domain name they want to use. Mess up this step, and it could throw your entire campaign into a tailspin!

Website Promotion for Local Candidates

The 1990s myth, “If you build a web site, they will come,” is still a commonly believed by companies, organizations, and people running for office who are new to the Internet. The reality, however, is that people won’t come to your website unless you promote your website both online and offline.

An Alternative To Wordpress for Political Campaign Websites

WordPress is a very popular content management system (CMS) that runs about a quarter of all websites as of this writing. Many political campaigns use WordPress as their website CMS. It's a powerful solution, but whether it's the right solution for your campaign...

Campaign Dollars and Sense

Money fuels the engine of every political campaign. The bigger the budget, the easier it is to rally existing supporters and spread your message to new groups. Once you have inspired the masses, the last thing you want to do is create obstacles for them to donate.

Election Day – Now and Throughout the Year

For many candidates, Election Day is here. The general November elections always seem to get the most attention and greatest turnout. But other elections are also held throughout the year. There are school board, local elections and primaries.

Are Short Links Blocking Your Campaign Email?

Link shortening services are a great way to reduce a long URL to a nice, short one. While these services have been around for quite a while, they’ve become very popular with the rise of Twitter and Facebook. While link shortening works well for social media communication, does it work will for email?

5 Common Campaign Twitter Mistakes

Political candidates and campaigns have several reasons for using Twitter. They may want to build overall public exposure, establish branding, share information and increase voter support. While Twitter is simple to set up and use, it’s not without its quirks. To attract and keep more followers, avoid these common Twitter mistakes.