Political Campaign Tips and Strategies
Fear And The Campaign Website
It’s tough enough to be a first-time candidate. Throw online campaigning and the whole computer thing into the mix, and it can be overwhelming. A lot of potential clients who call us are really just nervous about starting a site. Where to turn? Who can build the campaign website? There are a lot of options out there, and figuring out what to do can be paralyzing.
Are You Measuring These Metrics On Your Campaign Website?
Knowing what your campaign website traffic does when it arrives at your site can help you tailor your web content for maximum effectiveness.
Political Messaging, Campaign Mission Statements, And Groupthink
There’s an old expression, “Too many cooks spoil the broth”. If you’ve ever written a campaign plan with a group of people, you know how a simple idea can become tweaked, pulled apart, and reassembled into a Frankenstein-like mess of a mission statement.
Critical Elements of a Campaign Website Header
With Internet users making a snap decision about the quality of a web page, a nice design is critical for making a positive impression. The first part of a website that a visitor will see is the site header. Below are the most common features of successful header images.
Creating an Online Political Press Kit
Online political press kits are helpful in that the information can be kept up to date, and the information is easily accessible. What goes into one? It depends, really. Unlike a physical press kit, a digital press kit can be broken up so it can be downloaded in part or in whole.
Sign of the Times for Political Candidates – Best of Posts
No matter the changes or trends in politics, yard signs were and still remain a mainstay of political campaigning. We’ve written about signage several times over the years. For newer readers who may have missed some posts, you’ll find them all here in once place!
Should Your Campaign Register A Dot Com, Dot Org – Or Both?
What’s in a name? Just about everything when it comes to picking a domain name for your website. One of the first decisions that an political organization needs to make is what website domain name they want to use. Mess up this step, and it could throw your entire campaign into a tailspin!
Website Promotion for Local Candidates
The 1990s myth, “If you build a web site, they will come,” is still a commonly believed by companies, organizations, and people running for office who are new to the Internet. The reality, however, is that people won’t come to your website unless you promote your website both online and offline.
An Alternative To Wordpress for Political Campaign Websites
WordPress is a very popular content management system (CMS) that runs about a quarter of all websites as of this writing. Many political campaigns use WordPress as their website CMS. It's a powerful solution, but whether it's the right solution for your campaign...
Campaign Dollars and Sense
Money fuels the engine of every political campaign. The bigger the budget, the easier it is to rally existing supporters and spread your message to new groups. Once you have inspired the masses, the last thing you want to do is create obstacles for them to donate.
