Political Campaign Tips and Strategies

Micro-targeting for Local Political Campaigns

Micro-targeting for Local Political Campaigns

Most political campaigns today now research and segment voters for specific messaging. It’s called micro-targeting, and the methods can be applied even to the smallest local campaign.

Campaign Letter Writing Tips

Campaign Letter Writing Tips

etters are a powerful way to influence public opinion. While you are likely get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign to local newspapers and publications to help shape the issues and your public positions.

What To Look For In a Political Website Builder

What To Look For In a Political Website Builder

Many local candidates use a website builder to create a website to engage voters, raise donations, and build support. A solid website is the hub of that digital marketing presence. There are a number of site builders available for political candidates to create a site...

One Vote Can Make All The Difference

One Vote Can Make All The Difference

It's true. A single vote can change the course of a local election - or it can even change history! Consider these examples: By one vote in 1875, France chose a republican rather than a monarchical form of government. One vote cost King Charles I of England his head...