Political Campaign Tips and Strategies

Sheriff Campaign Logo Design
As you begin to brand your campaign, your sheriff logo should be designed so that it is recognizable at first glance by potential voters. It should embody the values and ideals of a sheriff, who is in charge of upholding justice for the community. Want a free logo...

A List of Our Best County Candidate Campaign Slogans
As a candidate running for a county office, standing out from your opponents is crucial. Effective campaign slogans play a vital role in ensuring candidates remain memorable to voters. In your role, whether it’s as a County Executive, Legislator, Treasurer, Clerk, or...

Political IP Targeting Strategies for Your Campaign
With candidates these days having limited options in reaching out to voters, IP Targeting offers a solution to directly reach specific households online. If you are wondering, “What is political IP targeting?”, it is a form of advertising that allows candidates and...

6 Website Secrets Your Political Opponent Doesn’t Know
For many first-time candidates, the web can be an intimidating experience. There’s a lot of talk about how essential it is to have a campaign website and to engage voters through social media. Technology trends from larger campaigns have even trickled down to local races. It’s true that there is a lot more to know today, and the bar has been raised as to what the public expects from online political campaigns.

Announcing Your Candidacy for Political Office
Successful political campaigns start with a big announcement. Of course, there’s a lot more that goes on behind the scenes before a candidate can publicly declare a candidacy. In this article, we will go through the steps and strategies in announcing your political campaign.

What’s Your Campaign Theme?
For political purposes, your campaign theme covers a variety of elements which are used to communicate a political message. It should be based on a clear reason why a candidate is running for office and backed up by an overall identity that shapes the overall...

A Sample of Our Best Political Website Designs
Wondering what we think of our own work? In this post, we'll show you some of our best political web designs. Normally, these types of posts about the 'best campaign sites of the year' are where design firms show off which websites they think were best in the last...

Raising Seed Money For Your Political Campaign
One of the largest obstacles that small political campaigns face is raising initial funds for the race. It’s hard to start a campaign without money, but it’s hard to raise money without spending some. Mailers cost money. Holding events or rallies require some sort of up-front cost. Many local candidates simply don’t have a lot of funds to put up themselves.

Facebook Political Ad Authorization – What You Need To Know
A number of clients and outside candidates have reached out to us because they've had problems getting authorized to run political ads on Facebook. If you don't know already, Facebook requires verification from you or a member of your campaign if you want to run...

Every Vote Counts – Video
Getting the most votes on Election Day is the most important part of the campaign process. Your GOTV efforts are all about supporter turnout. So why do so many eligible voters forget to vote on Election Day? The video below shows a variety of reasons, from being too...