Political Campaign Tips and Strategies
So You Want To Run for County Government? Here’s How To Get Started
A county government is the local governing body that administers a particular geographic area that encompasses a county. It's responsibilities include law enforcement, public health and safety, and infrastructure. County government serves as an intermediary between...
Reach Early Voters Online: Mail-In and Absentee
Reaching early voters is more important than ever, particularly for primaries and local elections, where voter turnout can make all the difference in winning. Two methods for casting a ballot during an early voting period: Registered voters that can vote in person at...
Political Design: Creating an Effective Campaign Presence
Political design is a form of marketing to influence voter's opinions or behaviors. It is used in election campaigns, advocacy websites, and organizations. The goal is to persuade their audience in a way that benefits the organization or candidate. The best political...
Why Your About Page Ranks Higher Than Your Home Page
Typically, a website’s Home Page is the ‘strongest’ page, one that tends to rank in the search engines for the candidate’s name. So why would the About Page get top billing?
School Board Campaign Logo Design
School board campaign logos are primarily used to represent a specific candidate and to establish a connection with parents and voters. Candidates for local school boards need a logo design that will help them rise above the noise and show off what they really stand...
Questions for First-Time Political Candidates
Every two years in the United States, over 500,000 public offices are up for election. During that time, more than a million and a half candidates will seek elected office. For many of these candidates, it will be their first race. If you’re thinking about running for...
Three Essential Political Website Disclaimers
All US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a disclosure statement generally include Billboards, Bumper Stickers, Sample Ballots, Newspaper Ads, TV and Radio Ads, Magazines, Mass Mailings, Pamphlets, Fliers, Palm Cards, Websites – and even email.
A List of Our Best Judicial Campaign Slogans
As a candidate running for judge, you'll want to stand out from your opposition. Good judicial campaign slogans help keep you in the minds of voters. As a judge, you will take an active role in your community. You will have a hand in the legal policies and issues that...
Confusing Messaging Only Confuses Voters
The old KISS principle means keep it simple, stupid. It basically means that things work best if they are kept simple rather than complicated. The principle works in design. It works in systems. And the KISS principle works in politics. A winning campaign message...
Sheriff Campaign Logo Design
As you begin to brand your campaign, your sheriff logo should be designed so that it is recognizable at first glance by potential voters. It should embody the values and ideals of a sheriff, who is in charge of upholding justice for the community. Want a free logo...
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