Political Campaign Tips and Strategies

Who To Contact If You Want To Run For Office
"A journey of a thousand miles begins with a single step." This is an old Chinese proverb meaning that great things start from simple beginnings. Sometimes that first step begins with a basic question. If you want to run for public office in U.S., the most common...

Combining Political Print and Digital Marketing Strategies
Campaign advertising has always been a powerful tool for politicians. Marketing for politicians provides an effective way to get their message across to voters. Winning campaigns use a combination of traditional media, print, and digital marketing. They often combine...

Starting a Local Grassroots Political Campaign
Starting a local grassroots campaign is challenging. But with commitment and the right strategy, you can make a meaningful impact in your community. This guide will walk you through the steps to successfully launch your local grassroots campaign, from planning to...

So You Want To Run for County Government? Here’s How To Get Started
A county government is the local governing body that administers a particular geographic area that encompasses a county. It's responsibilities include law enforcement, public health and safety, and infrastructure. County government serves as an intermediary between...
Reach Early Voters Online: Mail-In and Absentee
Reaching early voters is more important than ever, particularly for primaries and local elections, where voter turnout can make all the difference in winning. Two methods for casting a ballot during an early voting period: Registered voters that can vote in person at...

Political Design: Creating an Effective Campaign Presence
Political design is a form of marketing to influence voter's opinions or behaviors. It is used in election campaigns, advocacy websites, and organizations. The goal is to persuade their audience in a way that benefits the organization or candidate. The best political...

Why Your About Page Ranks Higher Than Your Home Page
Typically, a website’s Home Page is the ‘strongest’ page, one that tends to rank in the search engines for the candidate’s name. So why would the About Page get top billing?

School Board Campaign Logo Design
School board campaign logos are primarily used to represent a specific candidate and to establish a connection with parents and voters. Candidates for local school boards need a logo design that will help them rise above the noise and show off what they really stand...

Questions for First-Time Political Candidates
Every two years in the United States, over 500,000 public offices are up for election. During that time, more than a million and a half candidates will seek elected office. For many of these candidates, it will be their first race. If you’re thinking about running for...

Three Essential Political Website Disclaimers
All US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a disclosure statement generally include Billboards, Bumper Stickers, Sample Ballots, Newspaper Ads, TV and Radio Ads, Magazines, Mass Mailings, Pamphlets, Fliers, Palm Cards, Websites – and even email.