Political Campaign Tips and Strategies

Practical guides for candidates running local and state campaigns. Find advice on starting a campaign, building your online presence, fundraising, messaging, voter outreach, and more.

Essential Guides for Political Candidates

How to Prepare for a Run for Local Office

Learn the basics of preparing for a local campaign, including qualifications,
budgeting, fundraising, building a campaign team, filing requirements, and
getting voters to the polls. Read the guide

Political Campaign Timeline

See what needs to happen before, during, and after a campaign launch, from
early planning and filing through fundraising, voter outreach, and Election Day. View the timeline

How to Build a Political Campaign Website

A practical guide to planning, building, and launching a campaign website
that gives voters the information they need and supports your campaign goals. Read the website guide

Campaign Website Pages: What Every Candidate Needs to Include

Find out which pages and content your campaign website should include to
inform voters, collect support, accept donations, and keep your campaign active. See the essential pages

Comparing Political Donation Platforms

Compare common political fundraising platforms and the factors campaigns
should consider when choosing a service for accepting online contributions. Compare donation platforms

Differences Between a Campaign Slogan, Message and Platform

Understand how your campaign slogan, core message, and issue platform work
together—and the different role each plays in communicating with voters. Learn the differences

What To Do With Your Campaign Website After The Election

The election is over. All the advertising has ended, the final bills are paid, and the signage is coming down. But don’t forget the campaign website – it’s still out there! Here are some ideas for dealing with your website after Election Day.

The Money Is In The List – Have You Started Yours?

Winning political campaigns lay the groundwork for success long before Election Day. In traditional marketing, it's said that the money is in the mailing list. For digital marketing campaigns, that money is in the email list. If you are running for office, you need a...

Why Are You Running For Office? Simple Question, Tough Answer.

Whether you are aiming for city council, Congress, or even President of the United States, one of the first questions that any candidate is asked is, "Why are you running for office?" It’s not an easy question. Believe it or not, many political candidates can't...

So You Want To Run For State Legislature? Here’s How To Get Started

Running for state legislature is not easy for political newcomers. There are many steps to take before you can start a campaign. You need to build support, raise funds, and gain endorsements before you even think about stepping into the political arena. State...

A List of Our Best Mayor Campaign Slogans

As a candidate running for town or city mayor, you'll want to make an impression on voters. A great political campaign slogan can help to accomplish this. They give voters a reason to remember your name rather than your opponents'. Your mayoral election slogan will be...

State Election and Voting Information Links

Below is a list of the election information pages for all fifty states, including the District of Columbia. You’ll find links to state filing information, candidate lists, campaign finance information and more.

Political Cybersquatting And Your Campaign

Domain squatting or cybersquatting is the term used for someone who registers a domain that infringes on another’s intellectual property or trademark. Some squatters attempt to sell names back to rightful owners for a profit, while others use the names to deceive. Political domain name squatting has grown in prevalence and can even effect local candidates.

A List of Our Best City Council Campaign Slogans

As a candidate running for town or city council, you’ll want to stand out from your opponents. Great campaign slogans helps keep candidates in the minds of voters. It’s often the first thing voters hear about someone, and often what they remember most. As city council...

So You Want To Run For Judge? Here’s How To Get Started

Judges in the U.S. make important decisions every day that can affect the lives of all citizens. If you're going to run for judge, you will need to know what is needed to campaign for the office. Here are some ideas of what to expect and how to prepare if you're...