Get Them in Voting Booth

The ultimate goal of any political campaign – local, state or federal – is to get people to the voting booth and cast a ballot. It’s a simple idea that it cannot be emphasized enough.

It’s not about fundraising, it’s not about drawing big crowds, and it’s not even about getting high public approval ratings. All those things are good, but they are simply mean to an end.

“A lot of supporters thought I was going to win, so they didn’t bother to go out and vote. Turnout was low, and I lost.”

Never let your supporters grow complacent. Even if your race is a cakewalk and your opponent is an incompetent candidate with nothing going for them, make it the race of your life. The closer you get to voting day, the more you need to remind voters that only their support will help you win, and without their vote, you won’t win.

Every vote counts. If someone doesn’t have the means to get to the polls, help them. Organize volunteers to drive voters to the polls. Add voting information to all of your end-of-campaign communications. Local elections are often won by the thinnest of margins. Don’t let anyone forget that, because in the end you need more than ‘supporters’ or ‘popular’ support, you need the voter turnout.

[bctt tweet=”If a #voter can’t get to the polls, help them get there. http://ow.ly/Z9Pd30gBjLH”]

After all, good intentions in politics mean nothing unless it’s backed by a vote.

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