We get it. You likely have a full-time job that keeps you busy. And depending on the elected position and the circumstances of your race, you may not need to run a 24/7 campaign. But if you are going to run for office, you need to understand what you... Read More
The success of a candidate hinges on more than just their charisma or the popularity of their political platform. Winning is the result of a combination of strategy, good policy, public engagement, and sometimes a bit of luck. Here are ten strategies... Read More
This year, there was a candidate in our area who managed everything herself. It was basically a one-person operation. She encountered early problems in organizing volunteers and raising funds. Volunteer interest waned as time went on. The problems... Read More
Putting together an effective campaign team is crucial for any political candidate. It doesn’t matter if you are running for local city council or US Congress; no candidate can do it alone. A solid campaign team allows for a division of labor and the... Read More
How many votes do you need to win a local election? In its most simple form, the winning formula is: Expected Vote x .50 + 1 vote = Minimum Votes to Win (50%) Expected Vote x .52 = Comfortable Margin of Victory (52%) That’s the quick and dirty... Read More
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