Political Campaign Tips and Strategies

From Bland to Bold: Elevate Your Campaign Writing with Personal Style

When it comes to political campaigning, communication is like the secret sauce—it’s the key ingredient that makes everything else work. One aspect of communication is having a ‘voice’, which is a unique style, tone, and personality.... Read More

Maximize Your Online Campaign Success: Avoid These 5 Mistakes

Online politics regularly provides voters with campaign gaffes, mistakes, and embarrassing moments. There are many opportunities for political campaigns and candidates to make online blunders. Here are five of the most common and avoidable problems... Read More

Listen Up! It’s Our Running For Office Podcast

Have you listened to our political podcast series, Running for Office as an Online Candidate? If you are getting started in politics, this podcast series is for you. We discuss how to run a political campaign from the digital side. We cover the tips,... Read More

Maximizing the Impact: Best Practices for Online Donations

As anyone in politics knows, proper fundraising is crucial to winning an election. With the ease of online donation platforms, even local candidates are raising money digitally. But once you’ve secured those all-important donations, it’s... Read More

6 Reasons Why Candidates Need a Political Website

When we started Online Candidate, potential clients would sometimes ask, “Tell me why I need a website.” Back in the early 2000s, that was a legitimate question. Presidential candidates had been online since the 1990s, but local campaigning... Read More

How Does Running for Office Differ in a Major City Versus a Small Town?

Running for office in a major city versus a small town? There are few things that sets these types of campaigns apart. For instance: Voter Engagement In a big city, you’re looking at a mosaic of voters. Each constituency might need a different... Read More

How To Remove A Volunteer From Your Online Campaign

In the last few months, the issue of removing a volunteer’s access to online campaign accounts has come up for a few of our clients. Volunteers are an important part of virtually every political campaign. No matter what elected position you are... Read More

What Simple Question Can Increase Voter Turnout?

Sometimes elections, particularly local elections, come down to only a handful of votes. While all the moral support in the world is nice, a political candidate cannot win an election until they get their supporters to cast a ballot. So how can a... Read More

Creating a Political Campaign Timeline

If you’ve ever run for local office, then you know that the stakes are high, no matter the position. And the competition can be as tough as any state or federal race. Planning out a timeline for your political campaign is an important step in... Read More

Will Your Social Media Past Hurt Your Political Future?

Do you currently maintain a Facebook or Twitter account? Do you have an ancient MySpace page archived somewhere out there? Did you ever post comments on online forums under your own name? If you’ve ever done these things, then you’ve left behind... Read More