Online Candidate Home Page
  • Website Packages
    • Package Descriptions
    • Which Package Should I Choose?
    • Addon Options
  • Gallery
  • FAQs
  • Marketing Services
    • Political IP Targeting
    • Promo Videos
    • Online Consulting
  • ORDER
    • Order Website Package
    • Download Store
  • Contact
Home » Social Media » Spring Cleaning For Your Campaign’s Social Media
Spring Cleaning For Your Campaign’s Social Media

Spring Cleaning For Your Campaign’s Social Media

Spring is finally here! Days are getting longer, and for many it’s time for cleaning. If you are running for office, now is a great time to do a review of your campaign social media accounts.

Here are some tips to get your new or existing social media profiles in shape for primary or election season. These tips apply to both campaign and personal accounts.

Update your campaign profile account information

cleanup your social media accountsWhen was the last time you updated your social media profiles? Bios and profiles are often filled in when an account is created and then forgotten. Is all the information up to date? Are all the relevant fields completely filled in, including a link to your political campaign website?

You may be surprised at the amount of information that is incomplete or out-of-date.

Check your profile images

Others get their first impression of your through your profile (or avatar) image. Make sure that it is up to date and professional. If you are using a head shot for person profiles, make sure the image looks professional. Use proper lighting and positioning. (You don’t want it to look like a mug shot.) Don’t crop your picture from a group photo use a low-res image. Consider hiring a professional photographer.

Your profile images should be consistent across platforms for branding purposes. This is often a candidate head shot or a campaign logo.

Start using photos and video more

Campaign photos and video get attention. Adding photos to your Facebook and Twitter posts can help them get noticed and be seen by more people. You’re more likely to have a post shared if it includes an image. While it may take a little work to add images, it’s worth the effort.

Just make sure that you own or have properly licensed any images or video that you use!

Use a scheduling tool for your social media posts

While posting to social media manually provides the most control, consider adding a scheduling tool to help. Services such as Buffer or Hootsuite enable you to write posts and share them across multiple services. You can schedule posts for specific times. This makes it convenient to post a series of event reminders and get out the vote notices ahead of time.

Ditch the dead weight from your accounts

It’s better to never started a social media account than to start one and let it become neglected. If you have an account that you have not updated in a while, now is the time to either get back in the game or shut the account down.

The problem with abandoned profiles is that people who come across abandoned accounts may just assume the campaign is over – or follow the account and never get follow-up posts.

If you shut down your social media accounts, make a final post explaining that you are not posting anymore. You may want to suggest other ways followers can keep in touch. Then remove any links to those shuttered accounts from your website or other social media profiles.

Stay Positive!

You need a thick skin to be online. Candidates are certain to encounter comments disparaging them and their campaign on social media posts and tweets.

The most natural instinct is to strike back negatively. In the end, though, it’s better to take the high road and actively protect your reputation. Fight back against false rumors and information.

Have a plan in place for dealing with negative material. If there is negative material that happens to be true, be prepared to address it directly. Then return focus to the issues that are important to your voters.

How you respond to both large and small crises will define you and your leadership skills to voters.

For more tips and ideas for political online campaigning, subscribe to our email list below and check out our book Running for Office as an Online Candidate.

Image courtesy of debspoons at FreeDigitalPhotos.net


Further Reading

  • political-campaign-name
    Choosing the Best Political Campaign Handle
  • social-networking
    Will Your Social Media Past Hurt Your Political Future?
  • political-volunteer-lockout
    How To Remove A Volunteer From Your Online Campaign
« Reach Early Voters Online: Mail-In and Absentee
10 Things That Separate Winning Candidates From Losing Candidates »

Tags: campaign tips, facebook, social media, twitter

 

Running for Office?

Political campaign websites on screens.
Powerful and affordable. Build your campaign website, raise money and reach voters. Get started for $29/month.

Which Service Is Best For You?

 

Running for Office Book: Web Strategies for Political Candidates

Download Store

  • ★ Political Campaign Ebooks
  • ★ Political Brochure Templates
  • ★ Political Logo Templates
  • ★ Combo Savings
Popular Posts
  • Should You Make The Run For Local Office?
  • Opening a Bank Account For Your Political Campaign
  • Political Campaign Slogan Ideas
  • Writing Your Political Candidate Bio
  • How Candidates Raise Money
  • Sample Campaign Fundraising Letter
Political Campaigning tips and guides

Website Packages

  • Packages and Pricing
  • Marketing Services
  • Download Store

Our Company

  • About
  • FREEBIES

Contact

  • Contact Page
  • Phone: 845-926-3400
© 2004-2023
Daley Professional Web Solutions
Terms of Use | Privacy
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow