Political Campaign Tips and Strategies
Mastering Political Storytelling: Your Secret Campaign Weapon
If this is your first campaign for political office, there's one tool you absolutely need to use: political storytelling. A smart politician knows that most voters remember stories and narratives, not facts and figures. Connections are not made by listing policies....
Tactics for Conducting Digital Political Opposition Research
In political campaigns, opposition research has moved from the paper archives of the past to online, digital data. Even for local political candidates, political opposition research and campaign intelligence analysis can give you a clear advantage. This guide provides...
A Candidate’s Defense Against Online Misinformation
We've said this for years, and in 2024 it will become more important than ever. “If you don’t define yourself online, someone else will.” AI threatens to upend what voters read, see, and hear about political campaigns. The biggest danger of generative AI is that it...
How Fast Can Your Campaign Website Appear on Google?
We get asked this question a lot when clients launch their new campaign websites. Some people are alarmed when they don’t see themselves for a name search within hours of going live with a website. Others know that it takes a little time to appear on Google – though often not as long as they think!
10 Essential Strategies for Successful Political Campaigns
The success of a candidate hinges on more than just their charisma or the popularity of their political platform. Winning is the result of a combination of strategy, good policy, public engagement, and sometimes a bit of luck. Here are ten strategies addressing the...
The Power of Branding Your Political Campaign
Political candidates who want to be successful in building online support need two things – resources and time. Just like an offline campaign, campaign success comes about by creating a brand for a candidate.
The Beginners Guide To Building a Political Website
Great campaign websites engage voters, are easy to navigate, and provide a powerful fundraising tool. Here are the steps to building your own political campaign website.
Why Every Local Candidate Should Have a Campaign Manager
This year, there was a candidate in our area who managed everything herself. It was basically a one-person operation. She encountered early problems in organizing volunteers and raising funds. Volunteer interest waned as time went on. The problems continued as the...
When Should You Start Campaigning For Your Election?
If you are planning to run for office, you should start campaigning as soon as you can. That’s all. End of post.
What Simple Question Can Increase Voter Turnout?
Sometimes elections, particularly local elections, come down to only a handful of votes. While all the moral support in the world is nice, a candidate cannot win an election until they get their supporters into the voting booth. Here’s one way to help get that final all-important commitment.
