Political Campaign Tips and Strategies

A List of Our Best Election Slogans

A List of Our Best Election Slogans

A good slogan enhances visibility and resonance with your electorate. Below is a list of election slogans for political candidates and campaigns. These focus on the theme of electing or voting for a specific candidate. These can be used for local, state, and federal...

Political Campaign Tip: Use A Consistent Ballot Name

Political Campaign Tip: Use A Consistent Ballot Name

When selecting a name to use on the ballot, go with the name that people know best. A consistent ballot name helps build name brand identification, avoid voter confusion, and in the case of write-in ballots, voters are more likely to use the correct version of your name.

Do Write-in Candidates Ever Win?

Do Write-in Candidates Ever Win?

A write-in campaign is a type of election in which people who are not on the ballot can nevertheless make themselves eligible to win by receiving enough valid write-in votes. Write-in campaigns are usually low-budget, grassroots efforts that take place in cases where...

Spring Cleaning For Your Campaign’s Social Media

Spring Cleaning For Your Campaign’s Social Media

Spring is finally here! Days are getting longer, and for many, it's time for cleaning. If you are running for office, now is a great time to review your campaign social media accounts. These tips apply to both campaign and personal accounts. Update your campaign...

Making Your Campaign’s FAQs Work Harder for You

Making Your Campaign’s FAQs Work Harder for You

One problem facing local political campaign websites is that there just isn't enough content. There are times when we get little information about a candidate, their positions, or even why they are running. A lack of material makes building out a website difficult....

10 Things That Separate Winning Candidates From Losing Candidates

10 Things That Separate Winning Candidates From Losing Candidates

What separates winning political candidates from those who lose elections? It's more than just the number of votes. There's no such thing as a perfect campaign. Regardless of how hard a candidate may work, there are many factors that can contribute to an Election Day...

Social Media Dos and Don’ts for Political Campaigns

Social Media Dos and Don’ts for Political Campaigns

Starting to use social media for your political campaign? Before you start posting, we've put together a handy list of dos and don'ts for your social media interaction on Facebook, Instagram and X / Twitter. Below is a detailed infographic that outlines key tips for...

Political Campaigns Aren’t Won By Part-Timers

Political Campaigns Aren’t Won By Part-Timers

We get it. You likely have a full-time job that keeps you busy. And depending on the elected position and the circumstances of your race, you may not need to run a 24/7 campaign. But if you are going to run for office, you need to understand what you are getting into....