Political Campaign Tips and Strategies

179 Years of Presidential Slogans [Infographic]

179 Years of Presidential Slogans [Infographic]

Presidential campaign slogans have been around for as long as there have been elections. Here are all the slogans of US presidential candidates from 1840 - 2020. Enjoy! Courtesy of: https://edubirdie.com/ See more political infographs on our Pinterest page and see the...

One Vote Can Make All The Difference

One Vote Can Make All The Difference

It's true. A single vote can change the course of a local election - or it can even change history! Consider these examples: By one vote in 1875, France chose a republican rather than a monarchical form of government. One vote cost King Charles I of England his head...

Creating an Online Campaign Strategy Template

Creating an Online Campaign Strategy Template

One of the most difficult things for new candidates who are not particularly web-savvy is knowing where to start. Here is an overview of what candidates should consider when making a political campaign plan for online activities.

Writing Content For Your Campaign Website – Examples

Writing Content For Your Campaign Website – Examples

What should I write for my campaign website? This is a question that often comes up when we get a new campaign website client. Sometimes the candidate has just started their campaign and has not prepared their content ahead of time. The candidate may know why they are...

Writing Content For Your Campaign Website – Examples

Screwing Up Your Election Website

The quality of campaign websites vary as much as candidates themselves. Some are excellent, and some fail to hit the mark. Here are some of the biggest website blunders we encounter.

Sample Campaign Fundraising Letter – Online Candidate

Below is a sample template for an initial fund raising appeal from a candidate to his or her friends. Note the basic letter structure. This sample campaign contribution letter begins with a candidate introduction, followed by…

How Many Households Must I Reach to Win A Local Election?

How Many Households Must I Reach to Win A Local Election?

You probably don’t need to reach as many as you might think. Let’s assume that you have already figured out the number of votes you need to win your election, but you want to know how many households that translates into. In other words, how many doors can you expect to knock on?

Creating a Political Campaign Swipe File

Creating a Political Campaign Swipe File

Maintaining a swipe file is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign.