Political Campaign Tips and Strategies
Sample Campaign Fundraising Letter – Online Candidate
Below is a sample template for an initial fund raising appeal from a candidate to his or her friends. Note the basic letter structure. This sample campaign contribution letter begins with a candidate introduction, followed by…
How Many Households Must I Reach to Win A Local Election?
You probably don’t need to reach as many as you might think. Let’s assume that you have already figured out the number of votes you need to win your election, but you want to know how many households that translates into. In other words, how many doors can you expect to knock on?
Creating a Political Campaign Swipe File
Maintaining a swipe file is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign.
Choosing a Political Campaign CMS
Most websites these days use some sort of Content Management System (CMS). A CMS is a tool that facilitates the process of creating, posting, organizing, and managing site content. Generally, there is a balance between functionality and ease of use. Price is also a factor, but you can pay thousands of dollars for a CMS and not get the features you need – or you could get stuck with features you don’t want.
9 Tips For More Effective Political Banner Ads
Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their message to voters....
Online Advertising Ideas For Political Campaigns
Political campaigns today have many options for online advertising to reach and influence voters. Candidates can now reach out based on demographics and tailor their advertisements to particular audiences.
When To Use IP Targeting for Your Political Campaign
IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households. That means registered Democrats, Republicans, and...
Aweber vs Mailchimp for Your Political Campaign
As an Online Candidate service add-on, we offer Email Marketing Service Setup and Integration. We provide this service for two popular vendors - Aweber and MailChimp. Both services provide a free version with enough free subscribers for most political campaigns. This...
Digital Marketing for Politicians – Strategies and Ideas
If your political campaign plans to do online advertising this election season, be prepared for changes. Count on social media platforms and municipalities to require more transparency for political ads in 2018 and beyond.
Google Ads for Political Campaigns
Paid placement is the quickest way to put your campaign website in the top positions of most major search engine searches — but only for the terms (keywords) that you are willing to “bid” for.
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