Political Campaign Tips and Strategies - Online Candidate

Micro-targeting for Local Political Campaigns

Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign. Micro targeting is performed by extracting specific data sets for... Read More

Campaign Letter Writing Tips

Letters are a powerful way to influence public opinion. While you are likely to get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign for local newspapers and publications to help shape the issues... Read More

5 Things To Know About Your Campaign’s Domain Name

A political campaign’s domain name is the ultimate expression of online branding. As a candidate, you should try to choose a clean, succinct domain that is adaptable for print and potentially reusable for future campaigns. With this in mind, we... Read More

Getting Your Campaign Website To Rank On Search Engines

Everyone wants their website to appear in the top search results. For most local campaigns, a candidate’s name will almost always appear in the top results if the candidate has his or her own campaign website. This is particularly true if most of... Read More

What To Look For In a Political Website Builder

Many local candidates use a site builder to create a website to engage voters, raise donations, and build support. A solid website is the hub of that digital marketing presence. There are a number of site builders available for political candidates to... Read More

Election Website Basics You Should Know

Whether you’re just considering a run for office or you’ve already begun the process, even most local campaigns have an online component. There are many advantages to fundraising and advertising online. You can raise more money, increase exposure,... Read More

179 Years of Presidential Slogans [Infographic]

Presidential campaign slogans have been around for as long as there have been elections. Here are all the slogans of US presidential candidates from 1840 – 2020. Enjoy! Courtesy of: https://edubirdie.com/ See more political infographs on our... Read More

5 Pieces of Information Needed in Your Campaign Website

At first glance, these items seem obvious, but you would be surprised at how often simple yet important information is left out of campaign websites. Here is a short list of critical text that should always be included when building out your political... Read More

When To Start Your Political Campaign Website

Once you’ve decided to run for office, when should your political campaign website be started? The short answer is as early as you can. In fact, the process of building a political website will force you to pull together elements you will later... Read More

One Vote Can Make All The Difference

It’s true. A single vote can change the course of a local election – or it can even change history! Consider these examples: By one vote in 1875, France chose a republican rather than a monarchical form of government. One vote cost King... Read More