Political Campaign Tips and Strategies

Raising Seed Money For Your Political Campaign

One of the largest obstacles that small political campaigns face is raising initial funds for the race. It’s hard to start a campaign without money, but it’s hard to raise money without spending some. Mailers cost money. Holding events or rallies require some sort of up-front cost. Many local candidates simply don’t have a lot of funds to put up themselves.

Facebook Political Ad Authorization – What You Need To Know

A number of clients and outside candidates have reached out to us because they've had problems getting authorized to run political ads on Facebook. If you don't know already, Facebook requires verification from you or a member of your campaign if you want to run...

Every Vote Counts – Video

Getting the most votes on Election Day is the most important part of the campaign process. Your GOTV efforts are all about supporter turnout. So why do so many eligible voters forget to vote on Election Day? The video below shows a variety of reasons, from being too...

So You Want To Run For Mayor? Here’s How To Get Started

Most people associate a mayoral position with a large city. However, the position of mayor as the head of a municipality extends to small towns and villages. The majority of mayors and the city council, village, or town council are directly elected by the voters. This...

Preparing Your Campaign For Early Voting

With all the recent changes in early voting, it’s important for campaigns to educate their supporters on how and when they can vote.

5 Political Campaign Video Ideas

Uploading campaign video content to a YouTube channel provides a place to store the files, an additional place for voters to find you online, and a way to easily embed videos into your website or blog.

Resources for Teaching Political Campaigning to Students

Teachers and educators have used our articles as further reading when teaching political campaigning to students. This includes high school and even college-level courses. Our material is non-partisan and without particular bias, so it's safe to use in lesson plans...

Political Web Services

Your website is the foundation of a successful online political campaign. Many candidates turn to local web developers or 'free site builders' for their political campaign website design needs. Neither has the experience or expertise in digital politics. That can mean...

Local Election Laws And Your Campaign Website

Local election laws vary from state to state, and from office to office. If you are a candidate, it’s essential that you know the rules that apply to you online before you create a campaign website.

What Political Campaigns Need To Know About Google Display Ads

Have you noticed more and more political campaign ads on your news and email websites? Ever wonder how they get there? They are called display ads. Large campaigns use them. But they can also be part of your own political campaign strategy to reach voters online....