Political Campaign Tips and Strategies

9 Tips For Better Online Fundraising

Online fundraising has grown tremendously in the last decade. Campaigns and nonprofit organizations today can raise money with the click of a mouse or a tap of the phone. But raising money requires planning and skill. It's not enough to just have a website donation...

The Worst Advice We’ve Heard About Online Campaigning

Even though there is plenty of good information about politics and online marketing, a lot of awful ideas and assumptions are still floating around. Here are some truly bad things that clients have told us over the years. Some are just misconceptions about online marketing and how it works, while other ideas can be election-breakers if followed through.

Primary vs. General Elections: Tailor Your Digital Campaign for Success

There are two types of election campaigns, the primary and the general election campaign. The primary is an election of one or more candidates of a particular party who are looking to run for a particular office. The winners of each party’s primary election (and any independent candidates) goes on to run in the general election. The general election then decides the final winner to hold office.

Top Tips for Your Political Email Marketing

Political campaigns are always looking for new ways to reach out to potential voters. They are usually short on time, money, and resources, but they don't want their message lost in the noise of the election season. This is why many marketing techniques that work well...

Keep Your Campaign Material Original – And Avoid the Consequences

Here’s a reminder to make sure that you have rights and permission for anything you use on your political campaign website.

Overcoming Online Fundraising Naysayers

Even after all these years of online political campaigning, some clients still tell us about the pushback they get for wanting to fundraise online. The argument made is that it ‘costs too much’ and that the fees are too high. In other words, because a fundraising method incurs costs, then it should be avoided.

8 New Years Resolutions for Political Candidates

There are many New Year's resolutions that people make, but few people follow through with them. If you are running for office this year, here are some resolutions you'll want to keep. Put together a solid political campaign plan. Today's political landscape is more...

Creating a Facebook Page for Your Political Campaign

Planning on setting up a political campaign Facebook page? For new and experienced politicians, Facebook provides a powerful way to connect with and engage with supporters and voters. For some political candidates, social media is a whole new world. They may not be...

What To Do With Your Campaign Website After The Election

The election is over. All the advertising has ended, the final bills are paid, and the signage is coming down. But don’t forget the campaign website – it’s still out there! Here are some ideas for dealing with your website after Election Day.

The Money Is In The List – Have You Started Yours?

Winning political campaigns lay the groundwork for success long before Election Day. In traditional marketing, it's said that the money is in the mailing list. For digital marketing campaigns, that money is in the email list. If you are running for office, you need a...

Political Campaign Tips and Strategies

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