Political Campaign Tips and Strategies

Primary vs. General Elections: Tailor Your Digital Campaign for Success

There are two types of election campaigns, the primary and the general election campaign. The primary is an election of one or more candidates of a particular party who are looking to run for a particular office. The winners of each party’s primary election (and any independent candidates) goes on to run in the general election. The general election then decides the final winner to hold office.

Top Tips for Your Political Email Marketing

Political campaigns are always looking for new ways to reach out to potential voters. They are usually short on time, money, and resources, but they don't want their message lost in the noise of the election season. This is why many marketing techniques that work well...

Keep Your Campaign Material Original – And Avoid the Consequences

Here’s a reminder to make sure that you have rights and permission for anything you use on your political campaign website.

Overcoming Online Fundraising Naysayers

Even after all these years of online political campaigning, some clients still tell us about the pushback they get for wanting to fundraise online. The argument made is that it ‘costs too much’ and that the fees are too high. In other words, because a fundraising method incurs costs, then it should be avoided.

8 New Years Resolutions for Political Candidates

There are many New Year's resolutions that people make, but few people follow through with them. If you are running for office this year, here are some resolutions you'll want to keep. Put together a solid political campaign plan. Today's political landscape is more...

Creating a Facebook Page for Your Political Campaign

Planning on setting up a political campaign Facebook page? For new and experienced politicians, Facebook provides a powerful way to connect with and engage with supporters and voters. For some political candidates, social media is a whole new world. They may not be...

What To Do With Your Campaign Website After The Election

The election is over. All the advertising has ended, the final bills are paid, and the signage is coming down. But don’t forget the campaign website – it’s still out there! Here are some ideas for dealing with your website after Election Day.

The Money Is In The List – Have You Started Yours?

Winning political campaigns lay the groundwork for success long before Election Day. In traditional marketing, it's said that the money is in the mailing list. For digital marketing campaigns, that money is in the email list. If you are running for office, you need a...

Why Are You Running For Office? Simple Question, Tough Answer.

Whether you are aiming for city council, Congress, or even President of the United States, one of the first questions that any candidate is asked is, "Why are you running for office?" It’s not an easy question. Believe it or not, many political candidates can't...

So You Want To Run For State Legislature? Here’s How To Get Started

Running for state legislature is not easy for political newcomers. There are many steps to take before you can start a campaign. You need to build support, raise funds, and gain endorsements before you even think about stepping into the political arena. State...

Political Campaign Tips and Strategies

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