Political Campaign Tips and Strategies by Online Candidate

Campaign Email Templates Ebook Released

We are pleased to announce our latest ebook – Political Email Templates. These email message templates are designed for easy editing and integration in your campaign email correspondence. Modify, reword and expand the text to suit your needs.

Political Email Templates includes twenty-five different templates, along with tips and information about setting up and maintaining a campaign email autoresponders and updates. This 47-page guide is perfect for small political campaigns that need ideas and help putting together messaging for their campaign email list.

Political Email Templates – Table of Contents

Email Marketing Overview

Sending bulk email
Building your subscriber list
Double opt-in your subscribers
Your privacy policy
Word of mouth

Sending Your Emails

HTML, text – or both?
Designing HTML email
Contact information
Simple unsubscribe
Personalizing your messages

Email Writing Tips

Email subject lines
Don’t be a broken record
Political Spam
Keep your list
A final note

Email Autoresponders

Sample Autoresponder Sequence

Autoresponder Confirmation/Introduction Letter
Autoresponder Message: About the Candidate
Autoresponder Message: Position Statement
Autoresponder Message: Online Presence
Autoresponder Message: Position Statement
Autoresponder Message: Wrap-up and Reminder

Campaign Email Samples

[Candidate] secures primary
Here’s our advantage
Upcoming campaign events [for Candidate]
Get involved in changing [Location]
[Endorser] endorses [Candidate]
[Event name] reminder
The real [Opponent’s Name]
Do you like [name of bad policy]?
Check out our latest [brochure/mailing]
I need your help.
[Number] things you didn’t know about [Candidate/Opponent/Location]
What would make [Opponent] [do/say] this?
The [Number-Day] Blitz in action
[New] poll shows [Candidate] closing! Let’s keep the momentum
Emergency mobilization
Goal within reach!
Today is Election Day
Thank you (won election)
Thank you (lost election)
The campaign is not over

Email Checklists

Campaign email setup
Campaign email checklist

Other Online Candidate Products & Services
This book is a perfect companion to our popular Political Campaign Letter Templates. These templates can be used with any email system and help build communications with supporters and interested voters.

Don’t recreate the wheel! Use these templates to add a professional edge to your email newsletters and correspondence. Download your copy today or save with a Combo Package.

Engage Supporters and Drive Traffic with Political Campaign Text Messaging

Whether it’s accepting donations, recruiting volunteers, or simply listing your policy positions, supporters and voters will turn to your website as the central hub of your campaign. This is why it’s one of your first priorities when running for office.

Once you have your website all set up, it’s time to face your next challenge.

Getting people to it.

Optimizing your site for search engines and linking back to your website on social media posts and ads is great to bring in generic traffic.

But in order to get targeted traffic: those people who are most likely to take an action when they land on your site (make a donation, sign up to volunteer or RSVP for an event), you need to reach out to them through channels that are engaging and personal.

Here’s how you can use targeted text messaging to get political supporters to your site and take action:

Send them to your donation page

Fundraising text messages have click-through rates of a massive 13%. Compare that to email with just a 0.44% click rate.

It means that texting is one of the most effective ways to get supporters to donate to your campaign.

Initiate a peer-to-peer text conversation with supporters, linking them to your website’s donation page:

Gauge their interest

Unlike mass texts, peer-to-peer texting is meant to be more conversational. Don’t overload your first message with everything at once. Ask them if they are interested in supporting your campaign by making a donation.

Link out to your donation page

If you get a positive response, send them a link to your website’s donation page.

Thank them for their contribution

Donors appreciate being kept up to speed on your fundraising efforts. Show them the difference they made to your campaign by sending them political text messages that show impact.

You can even shoot out a mass text message to supporters at key moments of the campaign. For example, after a town hall or a debate, and ask for a donation. If you’re making calls to get people to donate, you can send a follow up text message with the link to your donation page.

Get RSVPs and registrations for events

If you want to turn supporters into event attendees, you need to take them on a journey—from being mildly interested in your campaign and your event, to clicking on the link to your event registration form and entering their credit card details.

Having personalized conversations with supporters through a channel like political peer-to-peer texting is a great way to do it:

Send an initial text message to gauge interest

Lay out the bare details of your event in the initial message:

What is the event for?
When is it taking place?
Where is it taking place?

Conclude by asking your supporter if they are interested in coming to the event.

If yes, send a link

Send them a link to your website’s event registration page. Make sure the page is mobile optimized.

Acknowledge their registration

Once your contact has registered for your event, send a quick acknowledgement text thanking them for making the decision to attend.

Recruit volunteers

One of the best times to recruit volunteers for your campaigns is during your voter ID efforts.

If you find that someone is a strong supporter, ask them to volunteer and send them a link to your volunteer page on the spot.

Ask if they are likely to support your candidate

Most campaigns identify support levels on a scale, e.g. 1-5, where 1 highly likely to vote for your candidate and 5 is highly unlikely.

If they are a strong supporter, ask them if they are willing to help out with the campaign

Send a link to your volunteer registration page

If you get a positive response, you can send a targeted followup message.

In addition to getting people to your campaign website, use text messaging to:

Send campaign updates to supporters

A quick mass text is an easy way to reach all your supporters quickly and efficiently, especially if you are sending out time-sensitive info.

Run opinion polls

Send out a mass texting campaign to subscribers asking them for their opinion on an issue or an event. You can store the results on your texting software or CRM to analyze later.

Get voters to the polling booth with GOTV texts

With peer-to-peer texts, volunteers can reach potential voters in personal conversations, and encourage them to vote. Because of its conversational nature, peer-to-peer texting gives your agents the ability to answer queries and send follow-up get out the vote text messages.

Text messages are often overlooked in the realm of marketing, but they shouldn’t be. Text messages can be a powerful tool when it comes to targeting voters and supporters, especially when coupled with other marketing efforts. They’re personal, timely, memorable, and convenient.

Mukundan Sivaraj is a political and nonprofit communications expert at CallHub, an outreach platform that connects organizations with their supporters through voice and text messages.

Free Download [PDF]: Political Campaign Website Meets Text Messaging

New Service: Campaign Promo Video Creation

Need to kick off your YouTube channel and embed a video into your campaign website? We can create an intro video branded with your campaign and messaging.

Check out the example below to see what it’s like.

Sample Campaign Intro Video. Click to play.

How it works:

Order the Video Promo as a product addon to your website package. You can do this when you order your website package or at a later time.
You’ll be sent a questionnaire for your quotes and bio bullets.
We will need a few images, if we have not designed your website.

From there, we create your video. It will be about one minute in length and will follow the structure of our sample video. We send you a high-resolution version that you can use to start your YouTube channel, post to Facebook and embed in your campaign website.

It’s quick and affordable way for political video production. And it’s a great way to start another online promotional channel!

Price: $149

Already an Online Candidate client? Order through the Client Portal.

Not a website client? Contact us for ordering information.

Check out our other political campaign marketing services and our campaign website packages.

What You Should Know About Online Political Ads

Ready to jump in and promote your campaign online? Think you can just spin up some targeted text and posts to target a micro-audience with your message?

Hold on, there. This ain’t the 2012 elections! These days, political social media advertising isn’t nearly as easy as business marketing, where all you need is a credit card and something to promote.

Social media platforms have faced increased scrutiny since 2016. As a result, they have taken action to prevent the spread of misinformation through targeted political advertising. This has led to new rules and restrictions across all the major ad platforms.

But this hasn’t slowed up spending. It’s estimated that 6 billion dollars was spent on political media in the 2019-2020 cycle. This represents a projected 57% growth in political spending from 2018.

Many of our clients have a social media presence. Some choose to advertise, but they’ve been hitting some roadblocks in getting their campaigns verified and their ads approved. It’s been frustrating for some. Even a small campaign that wants to promote themselves with a few ads are finding themselves caught in digital red tape.

To help set the record straight, here are the current ad restrictions for the major social media platforms.

Please note that this information is subject to change at any time.

Google Ads

Google has limited election ads audience targeting to the following categories: age, gender and general location (postal code level) in the United States. Third party audience information is also banned. This applies to both Google search and display ads. This also covers ads on YouTube, which is owned by Google.

In addition, ads containing false or misleading information that could act to undermine participation or trust in an electoral process. This would include, for example, promoting a false election date.

Any individual or organization that purchases an election ad on Google or YouTube must provide information to Google confirming that they are a U.S. citizen or lawful permanent resident. Google also requires all political ads to display a ‘paid for’ disclosure.

X/Twitter

As of this writing, X/Twitter is accepting political advertising. The site prohibits the promotion of false or misleading content, including false or misleading information intended to undermine public confidence in an election. They also provide a global advertising transparency center, similar to Facebook.

Facebook and Instagram

So far, Facebook has not implemented any advertising bans. However, Facebook now requires more disclosure on political ads and who purchases them. Users who want to buy political ads or promote their page must verify their mailing address. All political ads have a “paid for by” disclaimer and are be placed in a political ad archive.

Facebook requires verification from you or a member of your campaign if you want to advertise through the platform. We’ve found this article to be helpful for those who want to begin the verification process.

Paid post loophole?

“Branded content” on Facebook consists of sponsored items posted by ordinary users who are typically paid by companies or organizations. Influential users are directly paid to post about a brand or product. Because Facebook makes no money from paid posts, it does not consider them advertising. (Unless the posts themselves are promoted via Facebook advertising.)

As of now, Facebook will allow campaigns in the U.S. to use this type of paid promotion, provided they’ve been authorized to run political ads and disclose who paid for the sponsored posts. How this change in the rules will be used or exploited by campaigns remains to be seen.

Spotify

While Spotify was never much of a player in political advertising, the company has suspended all political advertising on its platform. The company has stated that it does not have the ability to properly screen the content.

Pinterest, Twitch, and TikTok also prohibit political advertising.

Even if you are interested in other types of digital marketing, like IP Targeting, you will need to provide disclaimer and purchasing information.

While down-ballot and local campaigns may find their online ad options limited, it’s no reason to give up on social media altogether.

For example, on Twitter there are no restrictions on what individual user accounts can post or share to followers. Growing your social media presence will help keep your followers informed and can lead to ‘earned media’, where your content is shared to others beyond your own followers.

If you are planning on running online ads, you should certify your campaign on these platforms as soon as you can.

Start early, as it may take days or even weeks for your organization to be certified. If you wait too long, you may not be able to run ads when you need them.

AI and Political Advertising

Recent artificial intelligence (AI) and data analytics advances marks a massive shift in how campaigns will connect with voters. AI provides campaigns with the ability to analyze voter data for insights into voter preferences and behaviors.

But the real power of AI lies in its predictive capabilities. Campaigns can anticipate and measure voter responses to targeted messaging. Highly tailored content and ad creative can create powerful influence.

Whether this will be used for good or negative purposes remain to be seen. However, as 2024 roll around, we’ve already seen signs that AI will be used to create massive amount of content with the goal of misinforming the electorate.

A campaign website is the hub of your online campaign. Online Candidate makes it easy to start your website and get your social media accounts set up. Find out now which package is best for you.

A List of Our Best District Attorney Campaign Slogans

As a candidate running for district attorney, distinguishing yourself from your opposition is key. Good campaign slogans helps keep candidates in the minds of voters.

As DA, your decisions and prosecutorial strategies play a pivotal role in the justice system of your county or city, providing you with a significant position in ensuring justice and safety within your community.

Here is a list of some of our favorite slogans for district attorney:

Justice Served. Community Safe. Vote [Your Name].
Fairness in Every Case, Integrity Every Day.
Protecting Our Community, Prosecuting with Purpose.
For a Safer Tomorrow – [Your Name] for D.A.
Your Voice for Justice in the Courtroom.
Dedicated to Justice, Committed to You.
Bringing Balance to the Scales of Justice.
A Strong Advocate for Victims’ Rights.
Integrity First. Justice Always.
Leadership That Prosecutes with Principle.
For a Justice System You Can Trust.
Fighting for Fairness, Standing for Safety.
Your Champion for Change in the Courthouse.
Making Our Community Safer, One Case at a Time.
Where Justice and Community Meet.
Courage to Prosecute, Compassion to Understand.
Real Change, Real Justice – Vote [Your Name].
Securing Justice for All, Favoring None.
A New Direction for District Attorney.
Honor in Service, Vigilance in Prosecution.
Your Partner in Preventing Crime and Protecting Rights.
Advancing Justice, Inspiring Trust.
Tough on Crime, Strong on Justice.
The Right Experience for Real Justice.
Dedication to Law, Devotion to Community.
Equity in Action, Excellence in Prosecution.
For Justice. For Fairness. For Our Community.
Leading with Integrity, Prosecuting with Purpose.
Your Advocate for Accountability and Justice.
A Safer Community with [Your Name] as D.A.
Justice Through Fairness, Strength Through Compassion.
Proactive Prosecution, Positive Change.
Championing Rights, Challenging Wrongs.
Bold Leadership for a Just Community.
From Words to Action: Delivering Justice for All.

Your approach and priorities as District Attorney will shape how justice is served and perceived in your community, particularly in balancing the scales of justice and ensuring fairness. Your election slogan should encapsulate the core of your mission and the positive change you intend to bring to the legal system and the community at large.

Voter turnout for local elections for DA can be low. There is not always a clear way to know when prosecutor offices appear on the ballot. A catchy slogan can improve voter exposure and help win your election.

Related Posts

Start your district attorney candidate website today with Online Candidate. We’ve got the expertise, the resources, and the affordability you need to win. Contact us today to get started!

A List of Our Best Coroner Campaign Slogans

As a candidate running for County Coroner, you’ll want to stand out from your opponents. Effective campaign slogans play a key role in keeping candidates memorable to voters.

As county coroner, your responsibilities involve more than just overseeing the county’s morgue and autopsies. You have a vital role in providing closure for families, investigating and determining cause-of-deaths, and contributing to public health and safety through your department.

Here is a list of some of our favorite slogans for coroner:

Dignity in Every Investigation – Vote [Your Name] for Coroner.
Compassion, Care, and Commitment in Our Community.
Bringing Peace of Mind to Difficult Times.
Accuracy Matters: Your Choice for County Coroner.
Serving With Sensitivity, Leading With Integrity.
Professionalism in Every Case, Respect for Every Life.
For Trustworthy Investigations and Compassionate Service.
Dedicated to Truth, Committed to Families.
Ensuring Justice and Dignity for All.
The Right Experience, The Right Choice for Coroner.
Your Advocate for Ethical Forensic Investigation.
Excellence in Forensic Science, Compassion in Service.
Precision in Pathology, Passion for People.
Bringing Clarity to Tragedy, Closure to Families.
Vote [Your Name]: Where Compassion Meets Science.
Dedication Beyond Death: Vote [Your Name] for Coroner.
Uncovering Truths, Upholding Dignity.
For a Coroner Who Cares About Community.
Expertise in Evidence, Excellence in Empathy.
Your Partner in Public Health and Safety.
Justice for the Departed, Closure for the Living.
Vote [Your Name]: Integrity in Every Investigation.
A New Standard of Care for County Coroner.
Leading With Empathy, Guided by Evidence.
Committed to Accuracy, Advocacy, and Respect.
Your Choice for Compassionate Forensic Care.
Professional Integrity, Personal Dignity.
Because Every Life Tells a Story.
In Service of Truth and Trust.
Dignity in Death, Dedication in Life.
Bringing Professionalism to the Coroner’s Office.
Science Serving Justice. Compassion Serving Families.
A Coroner Committed to Community and Compassion.
For Meticulous Investigations, For Mindful Care.

Your approach and priorities as coroner will influence the way that you serve the public, especially in times of loss and uncertainty. Your election slogan should capture the essence of your mission and the impact you plan to have on your community.

Voter turnout for local elections for coroner office can be low. There is not always a clear way to know when the coroner position may appear on the ballot. A catchy slogan can increase you voter exposure and help you win your election.