Political Campaign Tips and Strategies
One Campaign Messaging Style Does Not Fit Every Office
Many first-time candidates assume campaign messaging works the same for every race. It does not. What works for a sheriff candidate may feel completely out of place in a school board race. Judicial campaigns often require a more restrained tone than mayoral or city...
How Many Households Must I Reach to Win A Local Election?
You probably don’t need to reach as many as you might think. Let’s assume that you have already figured out the number of votes you need to win your election, but you want to know how many households that translates into. In other words, how many doors can you expect to knock on?
Comparing Political Donation Platforms – Our Recommendations
We are often asked by our political website clients (and potential clients) what fundraising services and tools we recommend for their online campaigns. In this article, we’ll walk you through the best political donation platforms, offering a comparison of features,...
How Much Does a Political Campaign Website Cost?
How much does a political campaign website cost? It can be almost nothing, a few hundred dollars, a few thousand dollars, or much more. That range confuses a lot of candidates, especially in races where budgets are tight and website decisions have to be made quickly....
Campaign Website Pages: What Every Candidate Needs to Include
Most campaign websites are either missing key pages—or filled with pages that don’t do anything. Some sites launch with only a homepage and a short bio. Others include everything: long issue pages, press releases, photo galleries—but no clear direction for the voter....
Why Fundraising Is the Hardest Part of Running for Office
The hardest part of running for office is asking for money. Unless you're independently wealthy or have a generous benefactor, you will need outside financial support to get your campaign off the ground. For many candidates, this is unfamiliar territory. If you’ve...
Why Starting Your Campaign Website Early Makes Sense
Most candidates don’t decide they need a website on their own. It’s usually when someone else points it out. That’s usually the moment candidates start thinking seriously about their online presence.
Campaign Website Mistakes That Cost You Votes (and How to Fix Them)
A campaign website should do three things: clearly identify the candidate, guide visitors to take action, and support the campaign over time. Most campaign website mistakes happen when one of those three functions breaks down. A campaign website is not a digital...
What To Know Before You Accept Political Donations Online
As costs and technical barriers have dropped, political campaigns of all sizes are now raising money on the web. Today, even local candidates can easily set up an online donation page.
What Happens If You Miss a Campaign Filing Deadline?
Missing a campaign filing deadline isn’t a small mistake. In many cases, it ends your campaign before it begins. Every cycle, first-time candidates assume there’s some flexibility built into the process. They might assume there's a grace period or a way to explain...
Online Candidate makes it easy to launch your political website and build your online presence.
For candidates launching online.
★ Setup before you announce
★ Campaign website pages
★ Launch checklists
No spam. Campaign-focused updates only.