Online GOTV Strategies

As Election Day draws near, it’s time to give a final push to your supporters.  Effective Get Out The Vote (GOTV) strategies can make a difference. While your campaign ramps up its direct mail, phone and in-person efforts, don’t forget the online component. Read More...

Seven Ways To Reach Voters Online

Local political campaigns often have a limited advertising budget. Every dollar counts. With the shifting media landscape, the reach and influence of expensive television advertising is in decline. Fortunately, there are cost-effective ways for connecting with voters online. Read More...

Screwing Up Your Campaign Website

One of the best marketing tools a political candidate is a website. To put one together takes planning and work, particularly in putting together content. The quality of campaign websites vary as much as candidates themselves. Some are excellent, and some fail to hit the mark. Read More...

Creating a Political Campaign Swipe File

In marketing, a swipe file is a collection of excellent sales letters and materials that provide an easy reference of ideas for creative projects. Maintaining a swipe file is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign. Read More...

SEO Tips for Political Campaign Websites

What’s worse than a candidate not having a campaign website? It’s having a campaign website that no one can find. Search engine optimization (SEO) is a way of building your website pages to make them more attractive to search engines and have them rank higher for related searches. Read More...

 

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