Category: Political Advertising

Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.

5 Reasons Why Voters Don’t Trust Your Online Campaign

voter trust Trust. It can be hard to gain and very easy to lose. Here are five reasons why voters might not trust your online campaign – and they have nothing to do with your existing online reputation…

Poor Grammar and Spelling

… Read the rest

How Does Retargeting Grow Your Political Campaign?

Retargeting is a form of online advertising that allows you to serve ads to people who have visited your campaign website. A staple of big brands and small companies alike, retargeting is a powerful way to stay in touch with … Read the rest

Are Short Links Blocking Your Campaign Email?

link shortnening for campaign emails Link shortening services are a great way to reduce a long URL to a nice, short one. While these services have been around for quite a while, they’ve become very popular with the rise of Twitter and Facebook. While link … Read the rest

Online Marketing With a Limited Campaign Budget

While budgeting for signs and mailers, how much of your campaign spending will go toward online marketing? While social media through Facebook and Twitter may be ‘free’, you may want to boost your online exposure with paid online advertising. Below … Read the rest

Text Messaging for Political Campaigns

With the rise of cell phone usage, political campaigns are using mobile texting as an effective campaign tool. As mobile computing blurs the line between online and offline campaigning, we are going to see more use of crossover technologies by … Read the rest