Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.
While budgeting for signs and mailers, how much of your campaign spending will go toward online marketing? While social media through Facebook and Twitter may be ‘free’, you may want to boost your online exposure with paid online advertising. Below … Read the rest
Running a successful political campaign costs money. A candidate needs to raise funds throughout the entire campaign. Over the last decade, the web has become a popular and powerful tool for political fundraising. As technical barriers have dropped, more and … Read the rest
In a tight race, you are always trying to get the edge over your opponent. One way to stand out is to combine offline campaign tactics with online ones. When field and the campaign’s web team are working together, great … Read the rest
Because PayPal is simple to set up and administer, many of our clients are interested in using PayPal for political fundraising.
Although it does not specialize in political contributions, PayPal does provide resources and instructions for users who want to … Read the rest
When putting together your campaign brochures, you want to put your best foot forward. Your brochure may be the first, last, and only time you will reach a voter. Here are tips to creating an effective election brochure that … Read the rest
Campaign yard signs are typically the first form of advertisement voters see from a political campaign. Having a successful sign placement strategy is vital to make sure the money spent on signs has a substantial impact on the voters.
Name … Read the rest
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