Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.
Paid placement is the quickest way to put your local campaign website in the top positions of most major search engine searches — but only for the terms (keywords) that you are willing to “bid” for. The way PPC works … Read the rest
How do you know that the money you are spending with your online political advertising is worth the investment?
Tracking your marketing campaigns is crucial to understanding where your website traffic comes from and what elements of your political marketing… Read the rest
Trust. It can be hard to gain and very easy to lose. Here are five reasons why voters might not trust your online campaign – and they have nothing to do with your existing online reputation…
Retargeting is a form of online advertising that allows you to serve ads to people who have visited your campaign website. A staple of big brands and small companies alike, retargeting is a powerful way to stay in touch with … Read the rest
Link shortening services are a great way to reduce a long URL to a nice, short one. While these services have been around for quite a while, they’ve become very popular with the rise of Twitter and Facebook. While link … Read the rest
Though is still early summer, November elections will be here before you know it! As a political candidate, what are you doing right now to make the most of social media and get voters to support you in the voting … Read the rest
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