Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.
IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households.
That means registered Democrats, Republicans, and independents can … Read the rest
As an Online Candidate service add-on, we offer Email Marketing Service Setup and Integration. We provide this service for two popular vendors – Aweber and MailChimp.
Both services provide a free version with enough free subscribers for most political … Read the rest
Paid placement is the quickest way to put your local campaign website in the top positions of most major search engine searches — but only for the terms (keywords) that you are willing to “bid” for. The way PPC works … Read the rest
How do you know that the money you are spending with your online political advertising is worth the investment?
Tracking your marketing campaigns is crucial to understanding where your website traffic comes from and what elements of your political marketing… Read the rest
Trust. It can be hard to gain and very easy to lose. Here are five reasons why voters might not trust your online campaign – and they have nothing to do with your existing online reputation…
Link shortening services are a great way to reduce a long URL to a nice, short one. While these services have been around for quite a while, they’ve become very popular with the rise of Twitter and Facebook. While link … Read the rest
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