Category: Political Advertising

Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.



Are You Prepared For The New Political Ad Changes?

As promised, big changes have appeared in the political online advertising realm. To provide greater transparency and to curb foreign influence over elections, several online services are instituting changes. Some have already gone into effect, with more on the way.… Read the rest

9 Tips For More Effective Political Banner Ads

Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their message to voters.

Even local campaigns use digital … Read the rest

Online Advertising Ideas For Political Campaigns

Political campaigns today have many options for online advertising to reach and influence voters. Candidates can now reach out based on demographics and tailor their advertisements to particular audiences. With a low cost to entry, even local candidates can put … Read the rest

When To Use IP Targeting for Your Political Campaign

IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households.

That means registered Democrats, Republicans, and independents can … Read the rest