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Category: Political Advertising

Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.



biggest threat to winning an election

The Biggest Threat Facing Local Candidates

What’s the most dangerous threat facing every local candidate in the country next year? It’s not fundraising, though that is always a challenge. It’s not social media platforms. It’ not misinformation. Nor will it be the number of... Read More

Top Tips for Your Political Email Marketing

Political campaigns are always looking for new ways to reach out to potential voters. They are usually short on time, money, and resources, but they don’t want their message lost in the noise of the election season. This is why many marketing... Read More

political email lists

The Money Is In The List – Have You Started Yours?

Winning political campaigns lay the groundwork for success long before Election Day. In traditional marketing, it’s said that the money is in the mailing list. For digital marketing campaigns, that money is in the email list. If you are running... Read More