Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.
Missing a campaign filing deadline isn’t a small mistake.
In many cases, it ends your campaign before it begins.
Every cycle, first-time candidates assume there’s some flexibility built into the process. They might assume there’s a grace period or a … Read the rest
Digital campaigning has changed dramatically in the last decade, and so has the amount campaigns are expected to invest online.
Back in 2018, political digital spending reached $1.9 billion — almost 20% of all political ad spending at the time, … Read the rest
We hope you’re doing well and enjoying the last remnants of summer. But here’s a friendly reminder: Labor Day has come and gone, and the political season is officially here.
If you’re already gearing up for an election in November, … Read the rest
In the world of online campaigning, it can be tempting and dangerous to make assumptions. When it comes to digital strategies, it’s easy to make decisions based on outdated information. So, let’s bust a few myths that many candidates have … Read the rest
Running for office in a major city versus a small town? There are few things that sets these types of campaigns apart. For instance:
In a big city, you’re looking at a mosaic of voters. Each constituency might
What’s the most dangerous threat facing every local candidate in the country next year?
It’s not fundraising, though that is always a challenge. It’s not social media platforms. It’ not misinformation. Nor will it be the number of yard signs … Read the rest
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