Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.
Need to kick off your YouTube channel and embed a video into your campaign website? We can create an intro video branded with your campaign and messaging.
Check out the example below to see what it’s like.
Ready to jump in and promote your campaign online? Think you can just spin up some targeted text and posts to target a micro-audience with your message?
Hold on, there. This ain’t the 2012 elections! These days, political social media … Read the rest
Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign.
Micro targeting is performed by extracting specific data sets for information and … Read the rest
Letters are a powerful way to influence public opinion. While you are likely to get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign for local newspapers and publications to help shape the … Read the rest
Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their message to voters.
Even local campaigns use digital … Read the rest
Political campaigns today have many options for online advertising to reach and influence voters. Candidates can now reach out based on demographics and tailor their advertisements to particular audiences. With a low cost to entry, even local candidates can put … Read the rest
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