Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.
We are pleased to announce our latest ebook – Political Email Templates. These email message templates are designed for easy editing and integration in your campaign email correspondence. Modify, reword and expand the text to suit your... Read More
Whether it’s accepting donations, recruiting volunteers, or simply listing your policy positions, supporters and voters will turn to your website as the central hub of your campaign. This is why it’s one of your first priorities when running for... Read More
Need to kick off your YouTube channel and embed a video into your campaign website? We can create an intro video branded with your campaign and messaging. Check out the example below to see what it’s like. Sample Campaign Intro Video. Click to... Read More
This article has been updated with the latest information as of 2024. Ready to jump in and promote your campaign online? Think you can just spin up some targeted text and posts to target a micro-audience with your message? Hold on, there. This... Read More
Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign. Micro targeting is performed by extracting specific data sets for... Read More
Online campaigning has evolved over the past decade. So has the spend on political digital marketing. Digital media spend totaled $1.9 billion in 2018. That was a 20% share of total political ad spending, according to a Borrell Associates study. Much... Read More
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